Afropean: Notes From Black Europe
Johny Pitts
Explains why women at work get judged too warm to be taken seriously or too strong to be liked. It also offers ways for women, and the managers who judge them, to push back on that bias.

1 min 02 sec
If you have been told you were too soft in one meeting and too blunt in the next, the fault may not be yours. In The Likeability Trap, journalist Alicia Menendez argues that women at work are measured against a standard designed to be missed: warmth gets read as weakness, and strength gets read as aggression. She admits that she badly wants readers to like her. She first meant to write about learning to care less, until her interviews showed that even women who shrug off approval still pay for being themselves.
Her case is that likeability is a biased, shifting judgment rather than a personal flaw. Her fix is to choose whose opinion counts, name the bias and change how leaders get judged, instead of remaking yourself. Along the way come a Supreme Court case, a turnaround CEO and one question that turns vague criticism back on the critic. The payoff is a clearer way to read feedback and, for anyone who leads, a way to stop passing the bias on.
1 min 42 sec
One woman hears she should stop apologizing. Another hears she comes across as cold. Menendez noticed both comments can land on the same person, and that tells you something about where the problem really lives.
1 min 56 sec
A consultant lost her shot at partnership over her personality and spent seven years in court proving the real reason. Her story shows why women’s biggest career moments come with a cost that men rarely face.
2 min 06 sec
Companies love telling staff to bring their whole selves to work. For many women of color, Menendez argues, that friendly invitation feels more like a risky dare, and one famous rapper shows why the exception proves the rule.
1 min 55 sec
Being told you are too loud is hard to argue with, which is exactly what makes it so damaging. A coach Menendez quotes has a two-word reply that shifts the weight back where it belongs.
1 min 54 sec
A CEO who laid off thousands of workers judges her record by a very different number. Her story opens up a distinction between being nice and being kind that changes how hard decisions feel.
1 min 58 sec
Most advice in this area tells women to fix how they come across. Menendez turns the question toward the people who write reviews, hand out projects and decide promotions, and asks what would happen if they changed instead.
1 min 12 sec
Menendez opens by confessing how much she wants to be liked, and she never pretends that wish disappears. What her book changes is where the problem sits. Likeability turns out to be a verdict shaped by culture. It shifts with the room, rises with every success and falls hardest on women whose competence is not taken for granted. Treating it as a personal flaw to repair only adds another task to a list that is already too long.
Seeing it that way opens up practical moves. When feedback is vague, ask what it is being compared to, and press for something concrete. Keep a few people who know your worth close, and check criticism with them before you act on it. When a hard call tempts you to stay pleasant, choose the other person’s real good, because conflict you avoid tends to come back. If you sit in rooms where reviews and promotions are decided, sponsor women with real work, and give the label indecisive a second look as deliberate.
Her closing reassurance is modest and true: likeability is part of the game, and it will not break you. The talents that make you distinctive are worth keeping at full volume.
Many women, Menendez among them, hear that they are too warm in one setting and too strong in another, which shows how much such feedback depends on context. Journalist Alicia Menendez argues that this is no personal failing. It is a bind she calls the Goldilocks Conundrum: a woman reads as too warm and therefore weak, or too strong and therefore aggressive, and the penalty grows as she becomes more successful. Menendez builds her case from research, her own experience and interviews with women, from a consultant who took her firm to the Supreme Court to a CEO who turned around a nearly bankrupt company. She shows how the trap tightens where gender meets race and ethnicity. She also rejects the usual advice to change yourself or simply care less, because both put the burden back on women. What readers get is practical. One short question turns vague criticism back on the person giving it. A small trusted circle helps you check feedback before acting on it. The book separates compassion from niceness, and it gives managers ways to sponsor women and reframe biased labels. The larger aim is to widen what we think leadership looks like.
Women who keep hearing they are too soft in one review and too blunt in the next.
Rising professionals, especially women of color, weighing how much of themselves to show at work.
Managers and HR leads who write reviews, assign projects and want to judge women fairly.
Alicia Menendez is an American journalist, TV presenter and writer. She hosted American Voices with Alicia Menendez on MSNBC from 2020 to 2024, and before that worked as a correspondent on Amanpour and Company, a host on Fusion and a host and producer at HuffPost Live. She hosts the Latina to Latina podcast and is a contributing editor at Bustle. At Harvard College, she wrote her senior thesis on women's social capital. The Likeability Trap, published in 2019, was her first book.
Listeners view this title as a necessary resource for women in leadership, noting its polished writing and stimulating ideas. The text delivers concrete tips alongside many applicable case studies, and listeners find it easy to connect with, including one who mentioned its profound look at the expectations placed on women. They enjoy the inclusion of humor, with one review focusing on the author's specific conversations about women.
A must-read for any woman who has ever been told she needs to 'soften' her approach in the office. This isn’t your typical self-help book; it’s a rigorous and eloquent examination of how our current definitions of leadership are fundamentally biased. Menendez hits on so many points that I’ve experienced firsthand but couldn’t quite articulate until now. I think this should be required reading for every manager, regardless of gender, because it highlights the subtle ways we penalize women for the same traits we reward in men. The humor sprinkled throughout makes it an enjoyable read despite the serious subject matter. It’s eloquent, pertinent, and deeply validating for anyone tired of the double standards. I finished it feeling empowered to stop trying to 'fix' myself and start demanding better from my professional environment.
Show moreMenendez hits the nail on the head with this brilliant exploration of the double binds women face. I’ve read plenty of books on workplace culture, but few have captured the emotional toll of the likeability trap quite like this one. The truth is, the pressure to be 'nice' while being effective is a weight we shouldn't have to carry alone. I loved how the author blended personal anecdotes with broader social commentary to create a narrative that is both intimate and grand in scope. It’s a deep dive into the psyche of the modern professional woman that managed to make me laugh and cry in the same chapter. If you’ve ever felt like you’re doing everything right but still getting the wrong feedback, this book is for you. It’s an essential, relatable, and incredibly timely piece of work that I'll be thinking about for a long time.
Show moreAs someone navigating a male-dominated corporate ladder, this book felt like a deep breath of fresh air. Menendez writes with an eloquence that makes even the most frustrating workplace examples feel manageable and understandable. She dives deep into the specific pressures that women face to be perpetually helpful and supportive, often at the expense of their own career growth. I loved the pertinent examples she used from her own career in journalism, as they made the concepts feel very grounded in reality. Some might find it a bit light on the 'self-help' side, but I think the real value lies in the way it validates our shared experiences. It’s a thought-provoking read that I’ve already recommended to several colleagues who are struggling with the same likeability hurdles. It’s not a magic wand for systemic sexism, but it’s a very necessary and relatable conversation starter.
Show moreFinally got around to this after it sat on my shelf for months, and I’m glad I did. The book provides a powerful look at the structural inequality that forces women to perform a specific type of personality just to survive in business. Menendez is a talented narrator—I listened to the audiobook—and her wit really shines through the heavier sections. Look, the advice isn’t always groundbreaking, but the way she frames the discussion around 'results over personality' is a perspective more companies need to adopt. I specifically liked her point about how ambitious behavior is admired in men but labeled as 'aggressive' in women. It’s an easy read that manages to be both relatable and professionally relevant. While I agree with other reviewers that a deeper dive into gender studies would have helped add weight, its accessibility is ultimately its greatest strength.
Show moreEver wonder why you’re told to be more 'collaborative' while your male peers are praised for being 'decisive'? This book takes that exact frustration and dissects it with precision and a welcome dose of humor. Menendez avoids the typical dry tone of business books, opting instead for a conversational style that feels like talking to a very smart friend. I found her discussion on the intersection of race and likeability particularly important, even if I wish she had spent more time exploring those nuances. The book is full of 'aha' moments where you realize your past workplace conflicts weren't your fault, but rather a byproduct of an outdated system. It’s a great resource for anyone who feels like they are constantly shrinking themselves to fit in. A few parts felt repetitive, but the overall message is far too important to ignore.
Show moreThis book provides a much-needed mirror for women who feel they are constantly failing an impossible test. Menendez explores the 'trap' with a lot of nuance, showing how the desire to be liked can actually derail our long-term success. I found the examples she provided to be very relatable, especially the ones concerning how we internalize these external pressures. To be fair, she does mention early on that she isn't trying to provide a simple 10-step plan, which might disappoint some readers looking for quick fixes. Instead, she offers a way to reframe our thinking and stop caring about the wrong opinions. Her writing is sharp and the tone is just right—not too academic but still deeply informative. It’s a solid addition to the feminist business canon and a must-read for those currently in leadership positions.
Show moreThe chapter on organizational bias is easily the highlight of this book and should be pinned to every HR manager's wall. Menendez does a fantastic job of breaking down how 'culture fit' is often just code for hiring someone who looks and acts like the current leadership. I appreciated her advice on asking 'compared to who?' when receiving subjective feedback about being too demanding or emotional. However, the rest of the book felt a bit uneven in its pacing and occasionally drifted into what felt like whining. While the sentiment is spot-on, I’m not sure I walked away with enough actionable steps to actually change my day-to-day reality. It functions better as a way to make women feel seen than as a manual for structural change. It’s a solid introduction to the topic, but it definitely leaves you wanting a more rigorous psychological analysis of these deep-seated biases.
Show moreFrankly, it felt a bit like poking a bruise for three hundred pages. I appreciate Menendez’s effort to put words to the exhaustion we all feel, but reading this after a long day at the office was almost too much to handle. The prose is sprightly and she uses humor well to lighten the heavy subject matter, which I definitely appreciated during the denser chapters. My main gripe is that it focuses so heavily on the problem and only touches on the solution in the final moments. We know the trap exists; we’re living in it every single day. I was hoping for more coaching on how to navigate the 'too hard vs. too soft' balance she mentions throughout the text. It’s a valid contribution to the conversation, but I’m ready for the 'what’s next' part of the discussion. Good for validation, less so for execution.
Show moreNot what I expected after seeing it all over my professional feeds. To be fair, Menendez has a great voice and the prose flows well, but I kept waiting for a revelation that never came. The central thesis is that women are stuck between being liked and being respected, which is something most professional women have known since their first internship. I found the repetitive rhetorical questions about whether we can have both to be more frustrating than enlightening. While the intersectional mentions are a step in the right direction, they felt a bit surface-level and academic rather than deeply integrated into the narrative. If you are brand new to feminism or just starting your career, this might feel revolutionary, but for those of us already in the trenches, it’s mostly just venting. I wanted more of a roadmap and less of a mirror reflecting my own daily frustrations back at me.
Show moreAfter hearing so much buzz about this title, I picked it up hoping for a strategy guide for my mid-level management role. Instead, I found a collection of stories that felt slightly outdated, almost like a time capsule from the early 2010s. It’s a quick read, and Menendez is undoubtedly a charismatic writer, but the content is very entry-level for anyone who has been paying attention to workplace dynamics. The truth is, the 'double bind' she describes isn't a new concept, and the book stays at level one for nearly the entire duration. There was a section on intersectionality that felt like she was debating basic facts of life for women of color as if they were new theories. I struggled to finish it because it felt like a repetitive list of grievances without enough concrete solutions. It might work as a gift for a college grad, but seasoned pros will find it lacking real substance.
Show moreThe book examines why women at work are judged on likeability in a way they cannot win. Menendez calls the core bind the Goldilocks Conundrum: a woman seen as warm is taken as weak, and one seen as strong is called aggressive. Drawing on research and interviews, she shows how the penalty grows with success and with race, and argues for changing how leaders are judged instead of asking women to remake themselves.
The success penalty is the pattern Menendez describes in which a woman tends to be liked less as she becomes more successful, because people are not used to seeing women in power. It is not paid once. Every time a woman negotiates pay, seeks a promotion, claims credit or argues for an idea, she can lose likeability again. Ann Hopkins, denied partnership for supposed aggression, is one example she gives.
Menendez shares executive coach Caterina Kostoula’s suggestion to answer with a simple question: compared to whom? It asks the critic to look at the standard they are applying and the bias in it. The book also advises asking for concrete feedback and checking criticism with a small, trusted circle of people who understand your value before deciding to act on it.
No. Menendez first planned a book about caring less, but her interviews showed that women pay a price for being themselves either way. She argues that telling women to care less becomes one more item on their self-improvement list and puts the burden back on them. Her alternative is collective: push back on outdated expectations and widen what counts as good leadership.
Menendez asks managers to stop coaching women on style and to sponsor them instead, with strong projects, good teams and active support for promotion. She suggests reframing biased labels, for example asking whether a colleague called indecisive is really deliberate. She also links psychological safety in teams to emotional connection and equal turns in conversation.
Johny Pitts
bell hooks
Fay Bound Alberti
Daniel Goleman
Virginia Woolf
Robin Ryan
Tracy Rosenthal
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