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Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Follows Steve Jobs from a family garage to the iPhone. It shows how flops, exile from Apple and lessons from Pixar turned an impulsive founder into a leader who knew what to cut and what to ship.

Table of Content

Many people assume great leaders arrive fully formed. Steve Jobs did not. In Becoming Steve Jobs, technology journalists Brent Schlender and Rick Tetzeli show that the man behind the iPhone was pushed out of his own company in 1985 after a run of expensive flops, and that the years in the wilderness made him.

Their throughline is simple. Jobs became a visionary leader by failing, by being exiled, and by learning from others, above all at Pixar, how to turn raw talent into focus and judgment. Schlender profiled Jobs for years as a reporter, and the story runs from a family garage to the iPod, the iPhone and the iPad, the last of them built while Jobs was fighting cancer.

For anyone whose ambition runs ahead of their judgment, it is a close look at how that gap gets closed, and at the specific habits Jobs had to drop before his best work could happen.

Long before the first Apple computer, a piece of furniture in a family garage set the standard Jobs would hold for the rest of his life. Where did his famous obsession with detail actually begin?

Two young founders had a machine that barely sold. Then a stranger with money and a professional manager changed everything. The lesson Jobs learned here is one he would soon forget.

By his mid-twenties Jobs was worth hundreds of millions. Five years later he was walking out of the company he cofounded. The warning signs were there long before the board made its choice.

Professors told Jobs exactly what they could afford to pay. He built something brilliant anyway, at more than twice the price. Meanwhile a rival with far less flair was taking over the industry.

A cartoon about toys made Jobs a billionaire overnight. But the money was not the most valuable thing he took from that studio, and what he learned there shaped his return to Apple.

In the first quarter of 1996, Apple lost $750 million, well before Jobs took charge again. His first move was not a new invention. It was a decision about what to stop doing, and it cleared the way for the iPod.

Just as the comeback took hold, Jobs received a diagnosis he chose to handle his own way. The same stubborn streak that put him at risk also shaped what Apple built next.

The iPhone launched with a beautiful screen and almost nothing to run on it. Its real breakthrough came months later, when Apple reversed one of its most stubborn rules.

Becoming Steve Jobs is a story about growth after damage. The young Jobs had taste, nerve and a father’s lesson about the hidden side of a cabinet. What he lacked was judgment about price, trade-offs and people, and he gained it only through exile, NeXT’s long struggle and the example of Pixar’s managers.

His last years show how far he came. As his cancer spread and Apple’s board quietly discussed succession, he delivered the MacBook Air in 2008, thinner than any laptop before it, and the iPad in 2010. He presented the iPad from a couch, which made it look easy and also spared a body that had lost alarming weight. A liver transplant in 2009 could not save him, and he died on October 5, 2011. Nearly ten thousand people gathered at Apple’s Cupertino headquarters to remember him, and Tim Cook became chief executive.

The book supports a few habits for your own work. Ask what each bold choice costs the person who will use it. Keep someone close who will tell you no. Cut to a few priorities, then give talented people room.

Jobs was not born the leader people remember. He was built, one hard lesson at a time.

About this book

What is this book about?

Steve Jobs is often remembered as a born genius who could not miss. Brent Schlender and Rick Tetzeli tell a different story. In their account, Jobs had talent and nerve from the start, but he also made costly mistakes. He froze out colleagues, built overpriced machines and was pushed out of Apple in 1985 after a string of flops. The authors follow what came next: NeXT, a computer company that missed its market, and Pixar, where Toy Story made him a billionaire and where he watched managers lead creative people by giving them room. When Apple bought NeXT in 1996, the Jobs who returned was more careful. He cut the product line to four computers, then built iTunes, the iPod, the iPhone and the iPad, the last of them while he was fighting cancer. The result is a portrait of growth. Readers see how a reckless upstart learned to weigh trade-offs, to focus and to open his products to outside developers, and what that change suggests for anyone whose early success came before their judgment.

Book Information

Rating:

Genre:

Biographies & Memoirs, Management & Leadership

Topics:

Innovation, Leadership, Product Strategy

Publisher:

Penguin Random House

Language:

English, ไทย

Narrator:

Jenna

First published:

March 24, 2015

Pages:

480

Length:

15 min 38 sec

Get the book:

Amazon

Who it's for

  • Founders with early wins

    Founders whose early wins came faster than their judgment.

  • Professionals starting out

    Young professionals who want to see how setbacks can build a career.

  • Tech fans

    Technology fans curious how Apple went from near collapse to the iPod and iPhone.

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About the Author

Brent Schlender

Brent Schlender spent 20 years at Fortune as a bureau chief and editor-at-large after starting at The Wall Street Journal, wrote in-depth profiles of Steve Jobs and Andy Grove, and wrote extensively about Bill Gates. SVForum gave him its Visionary Award in 2010. Rick Tetzeli, an award-winning journalist who has covered technology and business for two decades, is executive editor of Fast Company and was earlier deputy editor of Fortune. The two worked on the book together for three years.

Ratings & Reviews

Ratings at a glance

4.4

Overall score based on 159 ratings.

What people think

Listeners consider this biography of Steve Jobs a vital resource for entrepreneurs, valuing its meticulous investigation and even-handed portrayal of the technology visionary. This work shares various new stories and delivers a personal perspective on Jobs' life; one listener remarks on its ability to clarify his internal complexities. Listeners also admire the caliber of the writing, with one specifically noting the author's unbiased tone and describing the book as more authentic than competing biographies.

Top reviews

Mint

Brent Schlender brings a level of access that other biographers simply couldn't touch. By focusing on the 'wilderness years' at NeXT and Pixar, the authors successfully dismantle the myth that Jobs was just a born genius who never changed. Frankly, I found the analysis of how Ed Catmull mentored him to be the most enlightening part of the entire narrative. It wasn't just about his temper; it was about his evolution into a leader who knew how to foster creativity. This is a far more humanizing portrait than the Isaacson book, which often felt like a collection of anecdotes rather than a cohesive story of growth. If you want to understand why Apple succeeded the second time around, this is the text you need.

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Orathai

Wow, what an incredible journey through the life of a man I thought I already knew everything about. This biography manages to find the human heart behind the black turtleneck and the high-stakes product launches. I loved the focus on his personal life and the way his family helped round off his sharpest edges over time. In my experience, most business books are dry, but this reads like a masterclass in character development. The transition from the 'incorrigible punk' to the focused leader of the 2000s is handled with such nuance and care. It’s emotional, informative, and ultimately a beautiful tribute to a legendary figure. I finished the last chapter feeling like I finally understood the 'why' behind his most controversial decisions.

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Pita

As someone who has followed the tech industry for decades, I can confidently say this is the best Steve Jobs biography available. Brent Schlender had a unique vantage point as a journalist who actually spent time with Jobs during his most transformative years. This isn't just a list of accomplishments; it's a deep dive into the psychology of a man who refused to stand still. The narrative about his 'second act' is particularly strong, showing how he utilized the technology from NeXT to revolutionize the entire industry. Not gonna lie, I was moved by the descriptions of his final days and the legacy he left behind at Pixar and Apple. It’s a thorough, beautifully written account that captures the essence of a very difficult but undeniably brilliant human being.

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Pop

Picked this up on a whim and ended up staying up until 2 AM finishing it. The level of detail regarding his work at Atari and his early influences was something I hadn't seen covered so effectively before. It feels much more intimate than other biographies, likely because the author actually knew him for over twenty years. I loved the way the book explained his shift from micromanaging every tiny project to focusing on the big picture vision. It’s an inspiring reminder that failure isn't the end, but often the beginning of something much greater. This is the definitive portrait of Jobs—warts and all—and it’s far superior to the big, white authorized biography. Truly a masterclass in biographical writing.

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Somsak

Finally got around to finishing this and it really changed my perspective on the whole Apple saga. Most people focus on the early days or the iPhone era, but this book spends significant time on his failures, which I found deeply refreshing. It’s a must-read for entrepreneurs because it shows that even the most iconic visionaries have to learn how to manage people effectively. Look, Jobs was still a difficult person, but you see him maturing through his work with the creative minds at Pixar. The writing style is engaging and feels much more objective than other biographies I’ve encountered. My only gripe is that it drags slightly in the middle sections concerning corporate logistics, but the overall payoff is worth the investment.

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Lek

The chapter on Pixar alone is worth the price of admission here. It’s fascinating to see how a side project actually became the crucible where Jobs learned the leadership skills necessary to save Apple from bankruptcy. To be fair, the book can be a bit dense if you aren't interested in the minutiae of 90s computing history. However, the intimate look at his collaboration with Jony Ive provides a balanced approach that was missing from previous accounts. I appreciated that the authors didn't shy away from his complexities while still highlighting his unmatched brilliance. It’s a high-quality piece of journalism that feels far more honest than the rushed biographies that came out immediately after his passing.

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Connor

After hearing so much about the Apple executive team's endorsement of this specific book, I had to see what the fuss was about. It definitely delivers on its promise to show the 'becoming' aspect of his career. You see a man who was fired from his own company and forced to confront his own ego in a way that is truly humbling. The authors do a great job of connecting the dots between his early failures and his later triumphs. Personally, I found the sections on his relationship with Bill Gates to be some of the most compelling parts of the narrative. It’s a well-researched, intimate look at a tech visionary that manages to stay grounded in reality. A few parts felt repetitive, but the insight into his underlying complexities made it a worthwhile read.

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Lucas

To be fair, no single book can capture a person as complex as Steve Jobs, but this one comes pretty close. It moves past the 'genius/jerk' binary and explores how he actually grew into the role of a world-class CEO. I especially liked the focus on his 'essentialism' and how he learned to say no to good ideas so he could say yes to great ones. The writing is top-notch and keeps a steady pace, even when diving into technical details about operating systems. While it leans a bit positive, it doesn't completely ignore his 'warts,' which makes the success story feel much more earned. It's a balanced, insightful look at a man who changed the world, and I'd recommend it to anyone interested in the history of Silicon Valley.

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Zoe

Is this book better than the authorized biography? That seems to be the big debate, but I’m not entirely convinced it’s the definitive answer. While the authors provide plenty of untold stories that paint a complex picture of the man, the tone sometimes feels a bit too protective of his legacy. Truth is, I felt like Schlender was trying a little too hard to convince me that Jobs had become a 'nice guy' in his later years. The research is undeniably thorough, and the details about the NeXT operating system were fascinating for a tech geek like me. However, I missed the raw, unfiltered edge that other books provided. It’s a solid read for fans, but maybe a bit too polished for those looking for the cold, hard truth.

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Nuk

Not what I expected given the massive hype surrounding the release. I felt like I was reading a defense attorney’s closing argument rather than a balanced biography of a very flawed individual. Gotta say, I found the constant comparisons to the Isaacson book to be a bit distracting and petty. While there are some new anecdotes, a lot of this territory has been covered extensively in other documentaries and articles over the last decade. The authors clearly had a close relationship with Jobs, which is a double-edged sword; you get intimacy, but you lose the critical distance necessary for a truly objective portrait. If you’re a die-hard Apple fan, you’ll love it, but I was looking for something with a bit more bite.

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Questions about this book

Brent Schlender and Rick Tetzeli trace how Steve Jobs changed from an impulsive young founder into a focused leader. They follow him from his family garage and the Apple II to his 1985 exit from Apple, the struggles of NeXT, the success of Pixar, and his return to build the iPod, iPhone and iPad while fighting cancer.

After the Apple II, a string of products failed: the overheating Apple III at $4,340, the Lisa and an underpowered first Macintosh. Jobs had also isolated himself by freezing out early colleagues. In 1985 chief executive John Sculley removed him from the Mac division, Jobs tried to get Sculley fired, lost the board’s support and left.

Toy Story’s 1995 success and Pixar’s public offering made Jobs, who owned 80 percent of the shares, a billionaire and restored his confidence. The authors also say he learned management there from John Lasseter and Ed Catmull, who dropped micromanagement and gave creative staff freedom. He returned to Apple in 1996 when Apple bought NeXT, a calmer and more measured leader.

The book points to several lessons. Weigh the trade-offs of every bold feature, as NeXT’s $6,500 computer for buyers who could pay $3,000 shows. Keep people around who can challenge you. Focus on a few products, as Jobs did by cutting Apple to four computers. And be willing to open your work to others, as the iPhone’s developer kit did.

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