Opens in a new tab
13 min 29 sec
Available in:English

Quirkology: The Curious Science of Everyday Lives

Richard Wiseman uses playful experiments to show which everyday beliefs about luck, lying, bargains, kindness and humor are false, and which overlooked details shape your choices and other people's lives.

Table of Content

Children draw Santa Claus noticeably bigger in the days before Christmas than they do in January. That small, odd finding sets the tone for Quirkology, in which psychologist and former magician Richard Wiseman gathers playful experiments on the strange things people do every day. If you trust your gut about luck, about who is lying, about good deals and about yourself, Wiseman’s studies suggest it is often aimed at the wrong target.

The forces many of us fear, from star signs to black cats and the number 13, turn out to have no power over our lives. The things we barely notice do: the price beside a discount, the name on an essay, the joke shared at lunch. Those small details shape what we think and do.

Six sets of experiments show the difference. They range from an astrologer losing money to a four-year-old to a shop where customers kept a cashier’s mistake. Each leaves a test you can run on your own beliefs this week.

An astrologer, a financial expert and a small child each got money to invest, and the result embarrassed two of them. A personality study then found a stranger link between stars and character, one that has nothing to do with the sky.

A teenager with a coin and a borrowed black cat, a year of emergency room records and a Victorian dinner club all took aim at old fears. What they found should change how much room you give omens in your plans.

Almost nobody admits to lying, yet a simple diary told a very different story. A trick with an imaginary letter on your forehead hints at how good a liar you are, and one clue helps you catch others.

Most shoppers will wait a day to save money on one purchase but not on another, even when the amount saved is identical. A first name can tilt grades in a similar way, and sometimes it helps.

In the 1930s, hundreds of businesses served a couple warmly in person, then said on paper they would turn them away. A modern experiment with extra change shows the same gap between what we predict and what we do.

An online hunt for the funniest joke turned up an uncomfortable pattern in what people love to laugh at. Two experiments then measured what those jokes do, both to the audience and to the people being mocked.

Quirkology works like a magic show run in reverse. Wiseman, the former magician, keeps showing you where you were looking and where the real action was. The stars, the black cat and the 13th of the month draw our attention and do nothing. The real work is done by small things: the calculator’s price tag, a name on an essay, the face of a shopkeeper and a joke read before a test. Those details steer judgments, grades, honesty and even test scores.

Living by that means treating any label about your character as something to check, remembering that Eysenck’s children showed no trace of their star signs. It means pricing a discount in plain money, not as a share of the total. When you suspect someone is shading the truth, listen for detail, because true stories tend to come out longer. And keep the joke that puts someone down to yourself.

Wiseman suggests one more experiment, in the spirit of William Fowler. Invite twelve friends over on the 13th of a month, open an umbrella indoors and spill the salt. He even teases that defying superstition might lengthen your life. At the very least, the night will cost you nothing but a little salt.

About this book

What is this book about?

People run their days on gut beliefs. Some are about luck, and some are about who is lying or what counts as a good deal. Others are about how kind they would be to a stranger or whether a joke is harmless. Richard Wiseman, a psychologist who started out as a professional magician, puts those beliefs through experiments, and many of them fail. In Quirkology, an astrologer loses more money on the stock market than a four-year-old picking at random. A black cat has no effect on anyone's luck at calling coin tosses. Shoppers hand back extra change at a small local shop but keep it at a big chain store. A popular first name earns better grades, and reading jokes about blonde women lowers blonde women's test scores. What ties the studies together is a habit of looking in the wrong place. Readers learn to let go of fears that have no evidence behind them and to notice the small details that really move behavior. That means judging a discount by the money saved, listening for detail when a story sounds thin and thinking twice before passing on a joke that puts someone down.

Book Information

Rating:

Genre:

Psychology

Topics:

Cognitive Biases, Critical Thinking, Social Psychology

Publisher:

Macmillan

Language:

English

Narrator:

Robert

First published:

January 1, 2007

Pages:

320

Length:

13 min 29 sec

Get the book:

Amazon

Who it's for

  • Professionals curious about psychology

    Curious professionals who want quick, memorable psychology they can test on themselves.

  • Managers and teachers

    Managers and teachers who judge people's work, read their honesty or set the tone of a group.

  • Still superstitious

    Anyone who still avoids the 13th, knocks on wood or checks a horoscope before deciding.

Listen to Preview

About the Author

Richard Wiseman

Richard Wiseman worked as a professional magician before studying psychology at University College London and earning a doctorate at the University of Edinburgh. He is professor of the public understanding of psychology at the University of Hertfordshire, where he has researched luck, self-help, persuasion and illusion. His best-selling books, including 59 Seconds and Night School, have been translated into more than 30 languages. He has given keynote talks at the Royal Society and Google and created the YouTube channels Quirkology and In59Seconds.

Ratings & Reviews

Ratings at a glance

3.6

Overall score based on 66 ratings.

What people think

Listeners find the work highly informative and thoroughly documented, with one listener emphasizing its broad analysis of psychological experiments from decades past. Furthermore, they view it as both captivating and mentally stimulating, with one individual remarking on how it challenges superstitious claims and pseudoscience. The book is also commended for its excellent writing, wit, and accessibility, while one listener points out that it is composed of brief vignettes.

Top reviews

Tawee

Ever wonder why some people seem to breeze through life with all the luck while others struggle? This book dives deep into the weird, hidden forces that shape our daily decisions without us even noticing. I was particularly fascinated by the section on 'luck' and how it’s often more about mindset and spotting opportunities than random chance. Wiseman writes in these bite-sized vignettes that make complex psychological concepts incredibly easy to digest. Frankly, the research on how our birth months can influence our success was eye-opening, even if it feels a bit like the pseudoscience he usually tries to debunk. It is a thought-provoking read that manages to be both educational and hilariously entertaining. From the 'World's Funniest Joke' to the truth about how we perceive time, there isn't a dull page here. Highly recommended for anyone who loves trivia and human behavior.

Show more
Pracha

As someone who is naturally skeptical of pop-psychology, I was pleasantly surprised by the statistical rigor Wiseman applies to such bizarre topics. This isn't just a collection of anecdotes; it's a well-researched look at the fringes of human behavior. The way he analyzes nụ cười giả tạo (fake smiles) versus sincere ones using facial muscle changes was brilliant. I also appreciated the chapter on decision-making and how something as simple as a name or a photo on an ad can change everything. It’s extremely entertaining and moves at a fast pace. The book successfully bridges the gap between serious science and public interest. Whether he's exploring why people born in summer feel luckier or how we react to infrasound, Wiseman keeps the reader hooked. It's easily one of the most thought-provoking books I've read this year.

Show more
Ooi

Richard Wiseman has a real talent for taking the 'boring' out of academia and putting the 'quirk' into science. I found the segments on how to spot a liar by listening rather than watching to be genuinely useful in real life. Most pop-psychology books just recycle the same five studies, but Quirkology feels fresh because it focuses on the offbeat stuff like the psychology of altruism and why we believe in the paranormal. The writing is snappy, though some might find the style a bit dorky at times. I did notice a few questionable conclusions where the author seems to jump to wild suppositions, but as a general exploration of human nature, it's solid. It's the kind of book you'll keep quoting to your friends for weeks. If you want to know why female van drivers are supposedly more inconsiderate, this is the book for you!

Show more
Eleni

Picked this up on a whim after hearing about Wiseman's weird experiments with lost wallets and fake psychics. It’s an incredibly readable collection of experiments that challenge how you think about your own brain. The section on the Mona Lisa’s smile and how our peripheral vision changes our perception of her expression was worth the entry price alone. I love how it confronts pseudoscience head-on, showing exactly how we trick ourselves into believing in things like luck or the 'Bính Ngọ' year superstitions. Some of the statistics feel a bit hand-wavy, and I spotted at least one footnote where he admits to making up a stat for effect, which is a bit annoying. Still, if you want a book that is packed with information but reads like a conversation, this is it. It’s light, funny, and definitely makes you look at the people around you a little differently.

Show more
Hiroshi

The section on the psychology of humor was a bit of a letdown, but the rest of the book more than made up for it. I was particularly gripped by the research on superstition and the number 13. It’s fascinating to see how something so irrational can have real-world statistical consequences on our health and behavior. Wiseman writes with a lot of energy, and his passion for 'quirkology' is infectious. Look, it’s not a textbook, so don’t expect deep theoretical frameworks. Instead, expect a fun ride through the weirdest parts of the human mind. The insights into how we perceive height and names in the dating world were especially funny and a bit depressing at the same time. It’s a great gift for anyone who likes to say 'Did you know...?' at parties. A solid 4-star read for its sheer entertainment value and the quality of the vignettes.

Show more
Landon

Finally got around to reading this classic of the genre and it definitely holds up as a fun, trivia-heavy exploration of our weirdest habits. Wiseman has a great way of debunking things like astrology by showing how 'flattering' descriptions make us believe in almost anything. The book is packed with info, yet it never feels like a chore to read because of the humor woven throughout. I particularly enjoyed the segments on the psychology of 'small world' networks and how we are all connected. Some chapters are definitely stronger than others—the stuff on female van drivers felt a bit like a reach—but the overall experience is very positive. It confronts pseudoscience in a way that is respectful but firm. If you like Malcom Gladwell but want more jokes and fewer long-winded stories, you’ll love this. It really turns a few light bulbs on for you.

Show more
Marco

Wow, I never realized how much my birth month or my name could subconsciously influence my life path until I dove into these chapters. The research on 'luck' was especially helpful; it makes you realize that being lucky is actually a skill you can practice. The book is very readable and the vignettes keep things moving along nicely. I did feel that some of the conclusions were a bit hasty, and as a previous reviewer mentioned, some of the quotes or stats are a little suspect when you look closely at the footnotes. However, for a mainstream audience, it’s a goldmine of interesting facts. The altruism tests involving different decals on cars were a standout for me. It’s a very fun read that reminds us that humans are, at our core, incredibly weird creatures. Definitely worth a spot on your shelf if you're fascinated by the 'why' behind our behavior.

Show more
Hassan

This book is the definition of a mixed bag, offering some brilliant insights alongside chapters that feel like total filler. The investigations into the 'World's Funniest Joke' were entertaining, and I actually laughed at the 'brown and sticky' stick joke more than I should have. However, the section on astrology and birth dates felt a bit thin and repetitive. I also felt like the book was very Western-centric; most of the data comes from Europe or the US, so I wonder how well these 'universal' traits apply to other cultures. To be fair, it’s a quick read and the vignette format works well for picking it up and putting it down. I just wish there was a bit more depth in the analysis of the statistics. It’s fun, but it won’t exactly change your worldview or provide any life-altering truths.

Show more
Dome

While the experiments described are undeniably clever, there is a nagging sense that the material is a bit dated now. I’ve read a lot of similar books recently, and many of these vignettes felt like they were covering old ground. The stuff on the psychology of lying and how we help people we identify with is interesting, but not necessarily groundbreaking if you’ve followed this field for a while. Personally, I found the author’s tone a bit too self-congratulatory for my liking. He mentions his kinship with great minds a few too many times. That said, the specific details about the 'stick' joke and the altruism experiments with dropped envelopes were highlights. It's a decent 'Sách-đọc-nửa-chừng' (halfway-read) kind of book—great to dip into for ten minutes, but a bit dry if you try to power through the whole thing in one go.

Show more
Kenji

Truth be told, I expected something much more professional from someone who constantly reminds the reader about his PhD. The author’s ego is front and center here, especially when he starts comparing himself to Freud or showing off photos of himself on Freud’s couch. It felt less like a science book and more like a collection of party tricks. A lot of the 'discoveries' are just common sense masquerading as groundbreaking research. For instance, did we really need a formal study to tell us that people are influenced by religious propaganda disguised as jokes? The chapter on humor was a total slog, filled with dozens of jokes that weren't even funny, only to end with a weak theory about superiority. It feels like a manic first-year psychology student wrote this while trying too hard to be 'zany.' There are some interesting nuggets, but you have to dig through a lot of fluff to find them.

Show more
Show all reviews

Questions about this book

Quirkology collects experiments on the odd things people do every day. Topics include astrology, superstition, lying, bargain hunting, first names, kindness to strangers and humor. Wiseman shows that many feared forces, such as star signs and black cats, have no measurable effect. Overlooked details do, such as how a price is framed, a person’s name or a joke read before a test, and they strongly shape how people think and behave.

No. In Wiseman’s investing contest, an astrologer lost 10.1 percent, a financial expert lost 7.1 percent and a four-year-old picking at random lost only 4.6 percent, later moving into profit. Hans Eysenck found students’ personalities matched their signs, but only because they knew what their signs supposedly meant. When he tested children, he found no link between sign and personality.

Most people are poor lie detectors, Wiseman found. In one test, viewers could not tell when an actor was lying about which of two films he preferred. One clue did emerge. When the actor spoke about the film he truly liked, he talked longer and gave more detail. A short, vague account may deserve a follow-up question.

Without thinking, imagine drawing a capital Q on your forehead. If the tail points toward your left eye, so the letter reads correctly to someone facing you, Wiseman describes you as a high self-monitor. These people are very aware of how they come across to others, and they tend to be better liars.

Wiseman’s Laugh Lab found that people’s favorite jokes let them feel superior to someone else. In 1997, Gregory Maio found that reading jokes about Newfoundlanders made people judge Newfoundlanders more harshly. In another study, blonde women who read jokes about blondes being unintelligent scored lower on an intelligence test. So such jokes can harden prejudice and undermine the people they target.

AUDIO SUMMARY AVAILABLE

Listen to Quirkology in 15 minutes

Get the key ideas from Quirkology by Richard Wiseman, plus 5,000+ more nonfiction titles.

  • 5,000+ titles
  • Listen as much as you want
  • 7-day free trial
  • Cancel anytime

Quirkology

Preview · Full summary 13 min 29 sec
Home

Discover

Open app

Log in