Do More Faster: Techstars Lessons to Accelerate Your Startup
Shows first-time founders why passion and the right people count for more than a perfect idea. It also covers how to stay fast, win over investors, settle early legal questions and avoid burning out.

Table of Content
1. Introduction
1 min 07 sec
Most first-time founders think the hard part is finding the right idea, but investors, the authors argue, care far more about the people chasing it. In Do More Faster, entrepreneur David Cohen and investor Brad Feld, two of the people behind Techstars, make the case that strong ideas are common and easy to copy. Passion is rarer, and it keeps a company alive through its worst months.
Their lessons turn that belief into a way of working. Pick a field you truly care about. Surround yourself with people stronger than you. Stay small and simple so you can move quickly, show investors who you are, settle a few legal questions early, and keep a life outside the office so you last. The thread through all of it is that a young company runs on committed people moving fast together, and every lesson either speeds that energy up or protects it.
Along the way there is a comics fan who drove a hundred miles for nothing, a rule that keeps emails to three sentences, and an investor who holds his meetings on a bicycle.
2. Build the company around what you love
1 min 46 sec
A good idea feels like the ticket to starting a business, yet investors seem strangely unimpressed by ideas alone. One wasted drive to a comics shop shows what they look for first, and what keeps founders going.
3. Hire people who outperform you
1 min 44 sec
Doing everything yourself looks like the cheapest way to start a company. The authors see it as one of the fastest ways to run out of money and nerve, and they offer one blunt rule for hiring.
4. Stay small, simple and brief to outpace big rivals
1 min 57 sec
Large companies have money, staff and reputation, so a tiny startup seems to have no chance. Yet their size hides a weakness, and a crowded product or a long email can throw a startup’s edge away.
5. Win investors by showing the people behind the idea
1 min 50 sec
Many founders pour their pitch into product slides and forget what investors are really judging. The authors explain what that is, how to prove it, and where to find money if investors still say no.
6. Two legal choices that protect a young company
1 min 57 sec
Company law can feel like an endless maze to a first-time founder. The authors say only two questions matter at the start, and one of them decides what happens when a cofounder walks away.
7. Keep your life intact while the startup grows
1 min 32 sec
When the work is your passion, it can quietly take every evening and weekend. An investor who talks business from a bicycle seat shows a better way, though the authors say even that is not enough.
8. Conclusion
1 min 08 sec
Do More Faster treats a startup as a store of human energy. Passion gets it started, and nearly everything else in the book either multiplies that energy or guards it. Strong teammates multiply it. A small team, a simple product and a three-sentence email keep it from leaking away into delay. A clear story for investors turns it into money. Vesting and a sound legal setup stop it from walking out the door, and a real vacation keeps the founder from running dry.
That gives you a filter for almost any decision: does this choice put committed people to work faster, or does it slow them down? If you are about to start, pick a problem you would still chase after a year of rejections, and hire someone stronger than you at something that matters. If you are already running, cut a feature, shorten your next pitch email, and end any partnership with a large company that keeps you waiting.
Kevin Mann’s wasted drive to an empty comics shop became a company. The authors’ bet is that the founders who last care that much, and build a team and a life strong enough to carry it.
About this book
What is this book about?
Many would-be founders think the hard part of starting a company is finding a brilliant idea. David Cohen and Brad Feld, two of the people behind Techstars, disagree. Others may share the same idea, they argue, and someone could get there first. Investors look for passion, and passion is what keeps a startup alive through its hardest early months. From there the authors build a practical method for the first stage of a company. Choose a field you truly care about and keep improving your idea with feedback. Hire people who are better than you. Use a small team's speed against slow, bureaucratic rivals. Keep the product focused and keep your emails to three sentences. When you pitch, show investors your team's qualities through stories, and remember there are other sources of money: angels, early customers, corporate partners and grants. The book also covers the two legal decisions that matter at the start, the type of company and how shares vest, along with a warning that a burned-out founder with neglected relationships puts the whole business at risk. Readers get a clear sense of what to focus on, and what to stop worrying about, in a startup's first years.
Book Information
Who it's for
Founders with an idea
First-time founders with an idea who are unsure what to focus on in year one.
Solo builders weighing cofounders
Solo builders deciding whether to bring in cofounders and how to split ownership.
Teams preparing to pitch
Startup teams preparing to pitch investors while trying not to burn out.
About the Author
David Cohen
David Cohen is an entrepreneur and investor who founded Techstars. Earlier he co-founded Pinpoint Technologies, which ZOLL Medical acquired in 1999, and he has invested in hundreds of startups, including Uber and Twilio. Brad Feld is an investor with Foundry Group in Boulder, Colorado, and a co-founder of Techstars and Mobius Venture Capital. His early investments included Zynga and Fitbit, and he has written several books on startups, including Venture Deals. The two also host the Give First Podcast together.
Ratings & Reviews
Ratings at a glance
What people think
Listeners find this tech startup guide to be essential reading for founders, overflowing with practical wisdom and guidance from actual business owners. This well-crafted work includes excellent anecdotes, with one listener pointing out it is easy to consume in brief intervals. Listeners value its directness and utility, including one listener who noted it saved them time and money.
Top reviews
Picked this up during a weekend hackathon and I couldn’t put it down. Most business books feel like a chore to get through, but the structure here—short, punchy segments written by people who have actually built things—is a breath of fresh air. You get these raw, hard-won lessons from the TechStars trenches that you just don't find in a standard textbook. Sure, some chapters resonate more than others, and the tone shifts constantly because of the multiple authors. However, the value of hearing 'here is how we messed up' is worth the price of admission alone. It’s like having a hundred mentors whispering in your ear at once. It's essentially a masterclass in execution.
Show moreFinally got around to reading this after hearing Feld speak at a conference, and it lived up to the hype. The book is packed with terrific stories that illustrate the highs and lows of the startup grind. I love that it doesn't sugarcoat the mistakes; instead, it highlights them as necessary stepping stones. Not gonna lie, some of the advice felt repetitive by the halfway point, but that's almost the point. You need to hear these principles from multiple perspectives for them to really stick. For a first-time founder, this book is a gold mine of information that could easily save you thousands in avoidable errors. It is a must-read for the modern entrepreneur.
Show moreWow, this actually saved me a significant amount of money on legal fees just by pointing me in the right direction regarding early-stage incorporation. The clarity with which Cohen and Feld present these startup lessons is impressive. It’s not just a book; it’s a collection of distilled wisdom from people who have actually seen what works in the real world. I finished it in two sittings because the stories were so engaging. Even the parts that seemed like common sense were worth reading just to see how they apply in high-pressure situations. If you are serious about building a scalable business, stop talking about your idea and just read this book already.
Show moreThe chapter on why your idea is worthless compared to your execution should be mandatory reading for every college kid with a 'billion-dollar' app. Personally, I found the diversity of voices in this book to be its greatest strength, not its weakness. You get to see how different mentors approach the same problems, which teaches you that there isn't just one 'right' way to succeed. The stories about where founders went 'really wrong' were incredibly refreshing and helped alleviate some of my own fears about making mistakes. It’s inspiring, practical, and incredibly easy to digest in short bursts. This is definitely one of those books I will be gifting to my co-founders this year.
Show moreAs someone who has spent years in the software industry, I usually roll my eyes at 'inspirational' business books that offer nothing but fluff. This one is different. To be fair, it does feel a bit like an extended advertisement for the TechStars program at times, but the actual content is surprisingly practical. I particularly appreciated the sections on managing investor relations and the realism regarding work-life balance in a startup. The machine gun approach to storytelling keeps things moving fast, even if the lack of a single cohesive voice makes the organization feel a bit loose. It’s a solid resource that I’ll likely keep on my shelf for quick reference when things get tough.
Show moreEver wonder why some startups hit it big while others fizzle out in months? This book doesn't give you a magic formula, but it provides a roadmap grounded in the messy reality of the entrepreneurial world. The authors emphasize that ideas are cheap while execution is everything, which is a lesson many young founders need to hear repeatedly. I found the advice on incorporating in Delaware and handling NDAs particularly useful for clearing up common misconceptions. It isn't a deep dive into any one topic, but as a broad overview of the startup journey, it succeeds. It saved me time by highlighting common pitfalls before I fell into them myself.
Show moreThis book provides a much-needed reality check for anyone thinking about entering the incubator circuit. I loved the section on why NDAs are generally a waste of time for early-stage startups; it’s a perspective that many novices struggle to accept. The writing is clear and the anecdotes from real founders make the concepts feel tangible rather than abstract. My only real gripe is that the organization feels a bit random, making it hard to find specific topics again later. That said, the sheer volume of hard-won lessons makes it worth the read. It definitely helped clarify my own company plans. It’s a great companion piece to Feld's other work, like Venture Deals.
Show moreLook, the advice here is solid, but you have to wade through a lot of repetition to find the gold. The book is structured as a series of very short essays from various mentors, which makes it great for vacation reading or commuting since you can finish a 'chapter' in three minutes. However, this format leads to some serious gaps in depth. Many contributors end up saying the exact same thing about 'moving fast' without explaining the 'how' in much detail. It’s a nice collection of reminders for someone already in the trenches, but don't expect a step-by-step instruction manual. It’s more about mindset and culture than it is about granular technical execution or complex financial strategy.
Show moreFrankly, it feels a lot like a 300-page advertisement for the TechStars program. While I appreciate the 'real stories' approach, I wish there was more critical editing to remove the redundant sections. Every contributor seems to have the same voice, which suggests a heavy hand in the editing booth that prioritized the TechStars brand over unique insights. To be fair, there are a handful of chapters that offer genuinely fresh advice on networking and mentorship that I haven't seen elsewhere. It’s a decent introductory text for someone who knows absolutely nothing about the VC-backed startup world, but experienced founders might find it a bit too basic and self-promotional for their taste.
Show moreThe truth is, I expected a cohesive manual on efficiency, but what I got was a disorganized collection of blog posts. While I respect Brad Feld, this feels like a lazy way to assemble a book. Because it’s written by a hundred different people, the style is a total hodgepodge and the quality varies wildly from page to page. One person gives you great advice on Delaware incorporation, and the next just repeats a tired cliché about 'hustle.' It also feels like a massive commercial for TechStars, which gets exhausting after a while. If you want deep, analytical frameworks, you won't find them here. It’s just too shallow for anyone past the absolute beginner stage.
Show moreQuestions about this book
What is the main idea of Do More Faster?
David Cohen and Brad Feld argue that a startup succeeds through passionate people moving quickly, not through a perfect idea. Ideas are common and easy to copy, while investors look for passion. From there the book advises building around what you care about, hiring people better than you, keeping the team and product simple, pitching your team’s qualities, settling key legal basics and protecting your personal life.
What is the three-sentence email rule in Do More Faster?
The authors suggest keeping the body of any email to investors at three sentences or fewer. Busy people tend to set long emails aside, while a short one gets read. If the investor is interested, they will reply, and only then should the founder send a longer message with the details.
What legal advice do Cohen and Feld give startups?
They say two issues matter most at the start. In the United States, a company that plans to raise venture capital should usually be a C-Corp rather than an S-Corp or LLC. Shares should vest, typically over about four years, so a cofounder who leaves early does not keep a full stake. They also recommend a lawyer with expertise in your field, especially for patents.
Where can a startup get money besides venture investors?
The book names several options. Angel investors are wealthy individuals who may back an idea out of interest or kindness rather than for a huge profit. Selling to a small group of early customers brings in cash while keeping you independent. Larger partner companies may fund you if you ask directly, and technology startups can look for research and development grants.
Who should read Do More Faster?
It suits people starting or about to start a company who want a short list of priorities for the early stage: how to treat their idea, whom to hire, how to pitch investors, which legal decisions matter first and how to avoid burnout. Founders weighing whether to go it alone will find the strongest case for building a team.
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