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13 min 43 sec
Available in:English

Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World

A step-by-step plan for leaving a salaried job to run an online business. It covers setting an exit date, finding an idea from what you already know, attracting the right customers and pricing your first offer.

Table of Content

If you spend your days working toward someone else’s goals, starting your own business can feel reckless. Amy Porterfield’s Two Weeks Notice makes the case that the jump is smaller than it appears. You do not need a brilliant invention, only a topic where you know about 10 percent more than most people. Porterfield left an office job at 31 to sell online marketing courses, and her business now earns eight figures a year. She also points out that work fills nearly a third of a life, which is a lot of time to give to goals you never chose.

Her case is that quitting stops being a gamble once a vague dream becomes a plan. That plan has five parts: a firm exit date, a modest idea, one clearly pictured customer, steady free content and a price based on the money you actually need. What follows takes that plan step by step, from the reason that gets you moving to the arithmetic behind your first price.

Most people who dream of leaving their job never do, and talent is rarely what holds them back. One awkward moment on a wedding day shows what actually gets someone to move.

Picking the day you will resign sounds like the scariest part. Porterfield argues it is the step that makes everything else safer, as long as the date comes with three tasks attached.

Many would-be founders wait years for an idea nobody has had before. Porterfield’s own business came from something far more ordinary, and she offers a three-day exercise to find yours.

Harsh comments online can shake anyone launching something new. A blunt reply from a friend changed how Porterfield saw her critics, and it led to an imaginary woman named Dana.

Giving your knowledge away for free sounds like the fastest way to go broke. Porterfield claims it did the opposite for her, and one change to her podcast schedule shows why.

Most first-time founders guess at a price and hope. Porterfield replaces the guess with a short calculation that starts from your monthly bills, and the delivery side turns out simpler than it sounds.

Two Weeks Notice turns quitting from a leap of faith into a series of small tasks you can check off. Porterfield builds her case on her own path: a wedding day spent working, a sticky note on a mirror, a first course that flopped and a weekly podcast that nearly tripled her profits. None of it needed a brand-new idea. It needed an ordinary edge, one clear person to serve and a price based on real numbers.

The book is useful because each step shrinks a specific fear. A reason answers doubt, and a date ends drifting. The three-day list fills the blank page, Dana makes a crowd of strangers feel like one person, and simple division settles the money worry.

If you want to start, choose your exit date and put it where you will see it every morning. Make the three-day list and look for the topic people already ask you about. Picture one customer clearly enough to give them a name and an age. Then publish one useful piece this week, and set a first price by dividing your monthly need by what you can produce.

Your reason does not have to defeat every doubt. It only has to win by a little, every morning, from the day the date goes up on the mirror.

About this book

What is this book about?

Work takes up close to a third of a life. For many people that time goes into goals someone else chose. Amy Porterfield left an office job at 31, started selling online marketing courses and built a business that now earns eight figures a year. In Two Weeks Notice she argues that becoming your own boss is more achievable than most people believe. Her method takes the fear out of quitting by breaking it into small, practical tasks. Readers find a personal reason that outweighs their doubts and set a firm exit date. Before that date arrives, they build a runway: a starter idea, a basic money plan and a first piece of online content. From there the book explains how to find your 10-percent edge, choose between coaching, service work and digital courses, picture one ideal customer and publish free content every week. The book ends with plain arithmetic for setting a price, simple ways to deliver a product, and the boundaries that keep a new business from taking over your life. It suits anyone who wants a concrete way out of the 9-to-5 instead of a vague dream.

Book Information

Rating:

Genre:

Entrepreneurship & Startups

Topics:

Business Models, Entrepreneurship, Social Media Marketing

Publisher:

Hay House

Language:

English

Narrator:

Ben

First published:

April 2, 2024

Pages:

257

Length:

13 min 43 sec

Get the book:

Amazon

Who it's for

  • Building someone else's dream

    Employees who feel they are building someone else's dream and want a concrete exit plan.

  • Often asked for advice

    People who keep getting asked for advice on one topic and wonder if it could become a business.

  • New to selling expertise

    New coaches, consultants and course creators unsure how to find customers or set a price.

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About the Author

Amy Porterfield

Amy Porterfield began her career in corporate work, including time with Harley-Davidson and with Tony Robbins, before leaving to start her own company. She went on to create online marketing courses and host the podcast Online Marketing Made Easy. Her company has twice won an Inc. 5000 award, which recognizes fast-growing private businesses in the US, and her work has been featured in Forbes, Fast Company and CNBC.

Ratings & Reviews

Ratings at a glance

4.2

Overall score based on 229 ratings.

What people think

Listeners find the book to be full of practical guidance and extremely inspiring, utilizing a sequential strategy for resigning from a career to launch a business. The information is clear and offers doable instructions, and one listener highlights how it motivates them to act instantly. Furthermore, listeners value the manageable and achievable tempo of the process, seeing it as a great investment.

Top reviews

Wachira

Finally got around to reading this after seeing it everywhere on social media. For anyone stuck in a soul-crushing corporate cubicle, this book acts like a GPS for your exit strategy. Porterfield doesn't just tell you to quit. She walks you through the actual mechanics of "un-bossing" yourself in a way that feels manageable even for a complete beginner. I loved the pacing because it felt realistic and attainable rather than some overnight-success pipe dream. The advice on building an email list was pure gold. Truth is, I’ve read a lot of business books that are just pure fluff, but this one provides a genuine, actionable blueprint. My only tiny gripe is that it feels very targeted toward women. It’s definitely good value for money if you actually do the exercises.

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Goy

Amy Porterfield delivers a masterclass in transition management with this release. This isn't just another motivational book that leaves you pumped but clueless; it’s a detailed manual for building a sustainable online presence. The way she breaks down content planning and lead magnets makes the daunting task of entrepreneurship feel manageable. I appreciated her vulnerability about her own career mistakes. This makes the whole boss persona feel much more relatable and authentic. The pacing is perfect for someone working a nine-to-five who only has a few hours a week to dedicate to their future business. Not gonna lie, I was skeptical about the two weeks notice hook, but she backs it up with logic. It’s rare to find a book that balances high-level inspiration with such granular, step-by-step instructions.

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Sara

I chose my quit date halfway through chapter three and haven't looked back since. There is something about the way Amy writes that makes the impossible feel like a standard Tuesday afternoon task. She tackles every excuse—money, timing, lack of experience—and replaces them with a logical plan. The runway strategy she suggests for financial planning was a huge relief for my anxiety. This book is a steal for the amount of tactical information packed into these pages. It’s designed to be lived and worked through, not just read and put on a shelf. For any woman feeling stuck in the corporate grind, this is the permission slip you’ve been waiting for. It’s authentic, high-energy, and most importantly, it works if you actually do the work.

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Supaporn

After hearing Amy on her podcast for years, I knew this book would be a powerhouse of information. She managed to condense years of coaching into a single, easy-to-digest volume that serves as the ultimate entrepreneur's handbook. The two weeks notice concept is treated with the respect it deserves. It's not just a reckless leap, but a calculated transition. I loved the specific details on how to build a brand that feels authentic to who you are. The pacing keeps you moving forward, and the action items at the end of the chapters ensure you aren't just consuming content passively. It's inspiring, practical, and highly motivational for anyone who knows they were meant for more than a forty-hour work week.

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Charlotte

As someone who has been juggling a side hustle for two years, I found this remarkably grounding. Amy’s approach to the quit date is both scary and exhilarating, providing that necessary kick in the pants for those of us who over-analyze everything. The section on choosing your niche was particularly helpful for refining my brand identity. Some critics call it a bit MLM-ish, but if you look past the rah-rah energy, the tactical steps are solid. I do wish there was more depth in the digital course creation section. It felt a bit light compared to her actual paid programs. Still, for a twenty-dollar book, you get a ton of actionable insight that would cost thousands in a workshop. It is a great starting point for corporate girls ready for a change.

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Oak

Ever wonder how people actually make the jump from a stable paycheck to total independence? This book answers that question with a very focused blueprint that emphasizes creating value through courses and newsletters. I found the advice on finding your sweet spot to be the most valuable exercise in the entire book. While some of the language is a bit trendy, the core business principles are timeless and sturdy. Gotta say, the emphasis on immediate action is what sets this apart from other someday business books. My only complaint is that it ignores a lot of the variables like health insurance or legal structures that complicate a real exit. If you treat this as a marketing guide rather than a total life manual, you will get a lot out of it.

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Oksana

Picked this up on a whim after a particularly bad day at the office and finished it in two sittings. The structure is very user-friendly, with clear headings and summaries that make it easy to refer back to later. Amy’s background with Tony Robbins definitely shows in her motivational style, but she’s much more grounded and real than your typical guru. I particularly liked the section on nurturing customer relationships, which is often overlooked in favor of quick sales. In my experience, most business books are ninety percent ego, but this one focuses on the reader’s journey instead. It's a solid four-star read because it offers a realistic roadmap, even if some of the success stories feel a bit like outliers. Great value for anyone looking for a push.

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Hazel

Look, the business world is full of experts who make money by telling you how to make money, but Amy feels different. She acknowledges the fear of leaving a nine-to-five and provides a very structured, step-by-step way to build an audience before you even leave. The focus on email lists as the holy grail of business is a point she hammers home. Frankly, she's right. I did find some of the woke phrasing a bit distracting from the actual business advice, but it didn't ruin the experience for me. The book is packed with useful tips that you can implement immediately, like how to structure a weekly newsletter. It’s an attainable guide for the average person, not just tech geniuses.

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Manop

The chapter on digital courses was what I was most excited about, but it ended up being the weakest part of the book. It felt like a teaser for her expensive online classes rather than a full guide. Don't get me wrong, the book is incredibly easy to understand and provides a decent foundation for beginners. However, if you’ve been in the marketing world for a while or listen to her podcast regularly, you won't find much new information here. Personally, I found the tone a bit too repetitive. It echoes the same you-can-do-it sentiments in every single chapter. It’s a fine resource for someone who has never heard of an email list, but experienced entrepreneurs might find it a bit elementary. It's definitely a specific niche she's targeting here.

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Iff

Not what I expected at all given the high praise from the entrepreneur community. I found the first half incredibly irresponsible because she basically encourages people to quit their jobs without a solid safety net in place. As a former employee of Tony Robbins, it’s clear where she gets her hustle culture mindset. It feels outdated in today's economy. Also, the inclusion of certain political terminology—like birthing people—felt like a forced attempt at being woke that completely alienated me as a reader. The writing repeats itself constantly. She makes the same points over and over until you just want to skip ahead. To be fair, there is some okay advice about lead generation near the end, but you have to wade through a lot of word salad to find it.

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Questions about this book

Porterfield argues that leaving your job to run your own online business is more achievable than it seems. It works if you replace a vague dream with a plan. That means finding a personal reason, setting an exit date and building a runway first: a starter idea, a basic money plan and one piece of online content. Then you define an ideal customer, publish free content weekly and price your offer from your income needs.

It is a topic where you know and can do about 10 percent more than the average person. Porterfield found hers while working for Tony Robbins, when her research into online marketing left her knowing more than most people about building an online business. To find yours, ask what people always come to you for, then list ideas for three days and brainstorm the best three for 20 minutes each.

Start with a monthly revenue goal, such as $1,500. Then work out how many products you can make in a week. In her example, someone creating custom meal plans for busy working mothers can finish five a week, about twenty a month. Dividing the goal by that output gives a price of $75 per plan. The method ties your price to what you need to live on.

It is an imaginary person who stands for your best customer, built from traits such as career, hobbies, age range, hopes, struggles and the content they consume. Dana is Porterfield’s avatar, a 39-year-old mother of two who wants to run an online business in order to spend extra time with her kids. Every product, post and email is then made for that one person.

It suits employees who want to work for themselves but do not know where to start, especially people drawn to coaching, consulting, service work or digital courses. It is practical rather than theoretical, with concrete steps such as writing your exit date on a sticky note, building a four-page website, publishing long-form content once a week and calculating a price from your monthly target.

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Two Weeks Notice

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