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15 min 53 sec
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Trust First: A True Story About the Power of Giving People Second Chances

Pastor Bruce Deel shows how extending trust before it is earned, changing people's living conditions and refusing to give up after relapses helped thousands in one of Atlanta's poorest neighborhoods rebuild their lives.

Table of Content

Most people who try to help someone in trouble begin by working out what that person did wrong. Pastor Bruce Deel learned, facing a loaded gun, that a better first move is to trust them. In Trust First, written with collaborator Sara Grace, Deel tells how one act of faith in a stranger grew into City of Refuge, an Atlanta nonprofit offering housing, health care and training to people the system had failed.

His case is that people in crisis change when someone trusts them before it is earned, improves the conditions they live in, and keeps showing up after every setback. The story runs from a pot of chili to a donated warehouse overrun by rats, through a hurricane, to a campus serving thousands. For anyone who leads, teaches or cares for others, it offers a sharper test of help: whether you would gladly receive it yourself.

A pastor holding a pot of chili found himself standing between a gun and its target. What he did next cost him nothing, and it shaped the next twenty years of his work.

Deel once believed poor people mostly made their own trouble. A hard look at his neighborhood’s history, and then at his own upbringing, turned that belief upside down.

Good intentions and occasional visits were not enough to win over a wary neighborhood. One costly family decision changed how residents and volunteers saw the whole project.

A trusted shelter regular turned into a threat against Deel’s own family. The way that crisis ended left Deel feeling guilty, and it exposed what his ministry was missing.

Donors called the plan crazy, and the warehouse was overrun by rats. Then a disaster hundreds of miles away gave a tiny nonprofit the chance to show what it could do.

Some of the people Deel works with will never live independently. He still counts them as successes, and his reasons change how progress at work or at home might be judged.

Unconditional trust was abused again and again. Deel kept extending it anyway, and what happened to the neighbors, volunteers and donors watching him over the years explains why he never stopped.

Trust First is the story of a man who set out to fix a neighborhood and ended up changing himself. Deel arrived believing poor people mainly needed better morals and a few good meals. He let that belief go in a parking lot, his hand resting on a stranger’s, and spent two decades building on a different conviction: people grow into the trust they are shown when the ground under them is made firmer too.

That conviction travels well beyond one city. When someone in your care stumbles, ask what their circumstances made easy before deciding what they deserve. Show commitment through what it costs you, as the Deels did by moving into the church. Treat a sober day or a moment of eye contact as real progress.

None of this promises a tidy ending, and Deel never claims it does. People relapse, and some trust gets betrayed. What lasts is the promise he made on an empty street a few days after the gunfight: to come back, and to keep coming back.

About this book

What is this book about?

When Bruce Deel first served food on Atlanta's Westside in 1997, he assumed that problems like poverty and alcoholism were partly the result of people's own choices. A woman with a gun, a deserted street and years of living among his congregants taught him otherwise. He came to see what he calls chronic opportunity injustice: odds stacked against people from birth by decades of neglect, hard drugs and a punishing War on Drugs. Trust First follows Deel and his wife, Rhonda, as they move into a church, open a shelter with almost no entry rules and turn a donated warehouse overrun by rats into City of Refuge. It became a one-stop center for housing, health care, schooling and job training. Hurricane Katrina gave the small nonprofit its chance to prove itself, and partnerships with the city followed. Running through the story is one practice: trust people first, offer them what you would want yourself, and measure progress in small daily steps. Readers who lead teams, run organizations or care for others get a concrete picture of what second chances look like in real life, setbacks included.

Book Information

Rating:

Genre:

Biographies & Memoirs, Social Issues

Topics:

Inequality, Trust

Publisher:

Penguin Random House

Language:

English

Narrator:

Cole

First published:

July 23, 2019

Pages:

240

Length:

15 min 53 sec

Get the book:

Amazon

Who it's for

  • Team leads and coaches

    Team leads and coaches wondering how much trust to extend to someone who keeps slipping.

  • Hoping to change conditions

    Nonprofit founders and volunteers who want their help to change conditions as well as ease a crisis.

  • Suspecting choices cause poverty

    Readers who suspect poverty comes down to bad choices and want to hear from someone who once believed that too.

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About the Author

Bruce Deel

Bruce Deel is the pastor who founded City of Refuge, a nonprofit serving people in poverty in Atlanta. He has spent about 20 years working in the city's most dangerous zip code, or postal area, and in that time has helped more than 20,000 people escape homelessness, joblessness and drug abuse. Sara Grace is a co-author, collaborator and editor who helps leaders and experts turn their stories and ideas into books.

Ratings & Reviews

Ratings at a glance

4.1

Overall score based on 34 ratings.

What people think

Listeners find this work highly motivating, with one listener describing the narrative as a moving tale of empathy. Additionally, the book earns praise for its clear writing style and high level of readability. They value the central message concerning love, as one listener points out that every person possesses a fundamental need to feel wanted and cared for.

Top reviews

Penelope

This book offers a radical, almost uncomfortable look at what happens when you choose to trust the 'untrustworthy.' Bruce Deel, often called the Ghetto Rev, doesn't just talk about charity from a safe distance; he lived it in the heart of Atlanta. I was moved by the philosophy that providing inferior resources—like bad food or crumbling housing—is an insult to human dignity. If you wouldn't eat it, don't serve it. While some of the storytelling feels a bit voyeuristic at times, the core message about the City of Refuge is undeniably powerful. It’s a compelling argument for moving away from government-style red tape toward a community-first approach. We need more people willing to risk their own safety to restore the dignity of others. It's a heavy read but an essential one for anyone in social work or ministry.

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Luckana

As someone who has seen a lot of 'savior' narratives, I was skeptical of this at first, but Deel addresses those complexities head-on. The way he describes treating addicts and sex trafficking victims with immediate, unearned trust is revolutionary. One specific anecdote about celebrating a person choosing a soda over drugs really stuck with me because it highlights the importance of 'baby steps.' It’s about meeting people exactly where they are without judgment. The writing is punchy and moves fast, keeping you engaged even when the subject matter gets dark. I loved the emphasis on providing high-quality medical services and job training rather than just a temporary handout. This isn't just about Atlanta; it’s a blueprint for any city struggling with systemic poverty. Truly, a five-star read that will change how you view the person standing on the street corner.

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Tawee

The chapter on stopping sex trafficking was absolutely gut-wrenching but so necessary to read. Bruce Deel doesn't just want to provide a bed; he wants to provide a future, and that requires a level of patience most of us don't possess. I was struck by the concept that if someone doubts your trust, the work isn't a failure—it just isn't finished yet. That kind of relentless hope is rare. The book is well-written and flows smoothly, making it easy to finish in a weekend despite the heavy themes. It’s an emotional rollercoaster that moves from gun violence to miraculous transformations in the blink of an eye. If you need a reminder that there is still genuine good being done in the world, this is it. It’s practical, it’s raw, and it’s deeply rooted in the idea of human dignity. Five stars all the way.

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Kenji

Frankly, this should be required reading for anyone in a leadership position, not just those in ministry or nonprofits. The idea that you should never give someone something you wouldn't be happy to receive yourself is so simple, yet so ignored. Deel’s radical approach to trust has turned lives around that society had completely written off as lost causes. He writes with a sense of urgency that makes you want to get up and do something productive immediately. The stories of ex-cons and addicts finding their way back to a life of dignity are handled with grace and realism. It isn't all sunshine and rainbows; there is a lot of pain and failure documented here too. That honesty is what makes the book so authentic and believable. It’s a powerful testament to the impact one person can have when they refuse to give up on their neighbors.

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Phimwan

Truth is, I didn't expect a book by a pastor to be this gritty and realistic about the challenges of inner-city ministry. Bruce Deel shows that real change requires more than just good intentions; it requires a willingness to get your hands dirty and stay in the fight for the long haul. The success of the City of Refuge is a shining example of what happens when you stop judging and start listening. I especially loved the sections on providing job training and housing, showing a holistic approach to poverty. This book is a beautiful story of compassion and a reminder that everyone deserves a second (or third, or fourth) chance. It’s readable, engaging, and deeply moving. It left me feeling inspired and more hopeful about the world. A must-read for anyone who cares about social justice.

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Valentina

Ever wonder what actually happens when a pastor moves his entire family into a dangerous neighborhood to help the marginalized? Trust First answers that question with grit and surprising honesty, detailing the rise of the City of Refuge from a small feeding program into a massive engine for change. Deel’s writing style is accessible, though the Southern colloquialisms occasionally make the pacing feel a bit folksy. I appreciated how he grappled with his own background as the son of an itinerant preacher and how that shaped his worldview. He doesn't shy away from the failures, which makes the successes feel much more earned. Sometimes it feels like he’s trying to do too much in one book—part memoir, part manual—but the emotional resonance stays high throughout. It’s a beautiful story of compassion that doesn't feel like a lecture.

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Pakpoom

Picked this up for a book club and found myself surprisingly engaged by the 'Ghetto Rev' and his journey. Deel makes a great point that 'deviant' behavior is often just a rational survival strategy for people living in the ghetto. By treating these individuals with respect rather than suspicion, he created a transformative environment that actually works. The focus on capacity building within the community is the real highlight here. I did find the author's voice a bit overwhelming at times, and the structure is slightly disorganized. However, the message of love and the necessity of feeling 'needed' is universal and deeply touching. It’s a solid 4-star read that provides a lot of food for thought regarding social justice and faith-based initiatives. Definitely a conversation starter for any group.

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Phichai

After hearing so much about City of Refuge, I wanted to see the philosophy behind it, and this book delivered. It’s a fascinating look at how trust can be used as a tool for rehabilitation rather than just a moral ideal. Deel’s voice is clear and passionate, even if the 'white savior' element pops up occasionally (though he does try to navigate it). To be fair, the results speak for themselves, and the organization’s growth is nothing short of miraculous. The book is a great DIY guide for living a moral life in a cynical world. I wish there was a bit more focus on the logistical side of things, but the human stories are what drive the narrative. It’s a quick read that leaves you feeling like you should be doing more for your own community. Highly recommended for those who want to see 'charity' in its truest form.

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Jack

Finally got around to reading this and I'm impressed by the level of commitment shown by the Deel family. Moving into the ghetto to live among the people you serve is the ultimate 'walk the talk' move. The book does a great job of explaining that people need to feel loved and needed to thrive, which is a message our society often forgets. My only gripe is that the prose can be a bit repetitive, and some of the dialogue feels a little polished for the setting. Still, the core message of 'Trust First' is a vital one. It challenges the reader to look past the surface and see the inherent value in every person, regardless of their past mistakes. It’s a solid, inspirational memoir that balances faith and practical action quite well. I’m glad I took the time to read it.

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Yongyut

Not what I expected, as the book felt more like a collection of anecdotes that could have been condensed into a long-form article. While I give Pastor Bruce five stars for his incredible heart and the work he’s done in Atlanta, the book itself dragged in the middle. There were moments where the narrative felt a bit repetitive, hammering the same points about trust without offering much new insight after the first few chapters. Also, some of the descriptions of his family living in the facility made me a bit uneasy regarding the safety of his children. To be fair, his passion is infectious and the 'Trust First' mantra is a great takeaway for any leader. It’s an inspiring story, but I found myself skimming through the later sections once the main point was established. Worth a read for the inspiration, but it isn’t a literary masterpiece.

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Questions about this book

Deel argues that people in crisis change when someone trusts them before that trust is earned, works to change the conditions they live in and keeps showing up after setbacks. He learned this on Atlanta’s Westside, starting in 1997, when calming a woman holding a gun showed him that trust mattered more than the food he had brought. That lesson grew into City of Refuge.

Deel uses the term chronic opportunity injustice for odds stacked against people from birth. On the Westside, decades of neglect, abandoned housing, crack cocaine, heroin and long prison sentences under the War on Drugs left 40 percent of families below the federal poverty line, he reports. He concluded that harmful choices grow out of those circumstances, and that in the same place he would likely have chosen similarly.

City of Refuge is the Atlanta nonprofit Deel founded. It began with church dinners, an after-school program and a low-barrier men’s shelter, then moved to a donated site worth $1.6 million. After helping 3,500 Hurricane Katrina evacuees, it partnered with the city to open Eden Village housing for mothers, children and single women, and added a clinic, a school, job training and a refuge for trafficking survivors.

Assume good intentions in tense moments, since that can give someone a way out. Before judging a choice, ask which options were actually easy for that person. Count small steps, like one more sober day, as real progress. And follow Deel’s food rule: he replaced stale bologna sandwiches with homemade pancakes, so offer others only what you would be glad to receive yourself.

It suits team leads, coaches, teachers and nonprofit workers who wonder how far to trust people who keep stumbling, and founders building something that donors call too ambitious. It also speaks to anyone who privately believes poverty is mainly about bad decisions. Deel held that view himself, and the book explains how his work on the Westside changed his mind.

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