A Bigger Prize: How We Can Do Better Than the Competition
Margaret Heffernan
Shows why perks like free snacks fail to keep good people. It explains how to redesign your workplace's space, technology and culture with employees, around a purpose worth their best effort.

1 min 01 sec
If your best people keep leaving, or never apply in the first place, a better beer fridge will not fix it. In The Employee Experience Advantage, futurist and adviser Jacob Morgan argues that free snacks and team outings lift spirits for a few minutes. The companies people compete to join have redesigned how work itself feels.
Morgan’s case is that an organization wins talent by rebuilding three environments, physical, technological and cultural, around a purpose worth working for. It does this together with its employees, and it keeps doing it. The examples run from Facebook’s campus to a century-old zoo in San Diego, from a janitor at NASA to the lunch menu at Airbnb.
What follows gives a manager, a founder or an employee a way to see their workplace through the eyes of the people inside it. It shows how to find the part that is failing them and start fixing it this week, beginning with a conversation.
1 min 44 sec
Free snacks, a beer fridge and a surprise team trip all feel generous on the day they arrive. Morgan explains why companies keep reaching for them, and why the good feeling disappears almost as fast as the snacks.
1 min 58 sec
Facebook’s offices are famous for looking fun, but copying them is exactly the wrong move. The reason they work has little to do with art on the walls and a lot to do with a question asked first.
1 min 44 sec
A zoo saved 100,000 sheets of paper in a single year, and a large bank borrowed an app its staff already loved. Both point to one test that most workplace software fails.
1 min 47 sec
A president toured a space agency and asked a man with a broom what he was doing. His answer shows what most companies fail to give their people, and a puzzle experiment at Stanford shows another missing piece.
1 min 34 sec
Most mission statements are accurate, sensible and completely forgettable. Morgan proposes a replacement that leaves money out entirely and is designed, on purpose, to be impossible to complete.
1 min 46 sec
An annual survey feels thorough, yet Morgan argues it moves far too slowly to matter. Airbnb found a faster way through an unlikely department, and a telecom chief executive takes it further still.
1 min 52 sec
Nobody thinks of their own career as a life cycle, yet companies plan around one anyway. Cisco found a way to make 70,000 people feel noticed, and the starting point was surprisingly modest.
1 min 07 sec
What Morgan describes is a change in who designs work. For decades companies designed it for employees and then tried to cheer them up with snacks. Experiential organizations design it with their people, in a loop that never closes, around a goal large enough that it can never be finished. Offices, tools and culture stop being overhead. They become the reason good people arrive, do their best work and stay.
None of this has to begin with a budget. It can begin with one honest complaint said out loud to a colleague, and with real attention when someone brings one to you. If you lead a team, pick one environment, ask the people inside it what gets in their way, and ship a small fix quickly enough that they see they were heard. Then ask again.
Morgan leaves readers with a test worth taking home. Imagine the daily experience of your organization bottled as a pill, and ask whether you would swallow it. If you would not, put the same question to the people around you. If they hesitate too, you have found the place to begin.
Many companies try to keep their people happy with free snacks, a beer fridge or the occasional team outing. Jacob Morgan argues that these gestures cheer people up for a few minutes and change nothing that matters. The organizations that attract and keep the best talent have rebuilt how work itself feels. Morgan calls them experiential organizations. They redesign three environments: the physical space people work in, the technology they use and the culture they feel every day. Each is shaped by asking employees what they need, through a feedback loop that never stops. All of it is tied to a reason for being that looks beyond profit. His examples include Facebook's campus, the San Diego Zoo's online training, a Stanford teamwork experiment, Airbnb's food team and Cisco's moments that matter. Readers get a way to see their workplace as employees see it, a case for why the effort pays, including the turnover, revenue and profit figures Morgan reports, and practical starting points for leaders, managers and employees alike.
Managers and team leads watching good people leave despite perks and pay rises.
Founders and HR leaders who want a practical model for office design, workplace technology and culture.
Employees frustrated with their workplace who want words and evidence to push for change.
Jacob Morgan is a futurist, speaker and adviser on how work is changing. He studied business management economics and psychology at the University of California Santa Cruz, graduating with honors. His first job was also his last corporate one. He has written four books, including The Future of Work and The Future Leader. He founded The Future of Work University, an online training platform, and has hosted a podcast about the changing workplace. Chief executives at Unilever, Cisco and Mastercard have endorsed his work.
Listeners find the material deeply researched and actionable, offering clear directions for evolving into an experiential organization. They value how it aids in building improved employee experiences, helping staff feel respected and retaining those who are passionate about their work. This book is simple to digest and not at all complex, making it an excellent choice for bosses, with one listener observing that it provides an experience for its workforce. They appreciate its straightforward premise and arrangement, with one review emphasizing the well-structured format found in the initial pages.
Finally got around to reading this after seeing it on several 'best of' lists for HR professionals, and it really shifts your perspective on what a workplace should be. Morgan makes a compelling case that the employee experience advantage is the only sustainable competitive differentiator left in the modern economy. I loved the focus on 'Moments that Matter,' from the first impression during onboarding to the lasting impression when an employee moves on. It’s simple, it’s researched, and it provides a clear experience for its workforce through the inclusion of bonus quizzes and diagnostic tools. The idea that culture must be 'CELEBRATED'—meaning everyone feels valued and part of a legitimate team—resonated with me deeply. This isn't just a book for the C-suite; it’s a manual for anyone who wants to build a more human-centric organization. If you want to retain talent who truly love their jobs, start here.
Show moreThis book isn't just about corporate strategy; it’s a heartfelt plea to put the 'human' back into Human Resources. Jacob Morgan does a fantastic job of illustrating the evolution of the workplace from the utility phase to the modern experiential era. I was particularly struck by the 'Reason for Being' concept—businesses need a purpose that isn't just centered on financial gain if they want to rally their troops. The 'CELEBRATED' culture acronym is a perfect checklist for any leader: Does everyone feel valued? Is there a sense of purpose? Is diversity actually believed in? The book is thoroughly researched and provides detailed guidance on how to become an experiential organization. I found the inclusion of the 'full test' link to see how you stack up against other companies to be an incredible bonus resource. It’s an inspiring read that makes you want to go out and change your company culture immediately.
Show moreMorgan has managed to create a comprehensive guide that bridges the gap between physical workspace design and deep-seated cultural values. The 'COOL' and 'ACE' frameworks are incredibly easy to remember and implement, which is exactly what a busy executive needs. What I loved most was the emphasis that this advantage must be initiated by the CEO but championed by everyone in the building. It’s not just a People Team project; it’s an organizational overhaul. The book is well-organized in its early pages, clearly defining the shift from a place where people 'need' to show up to a place where they 'want' to show up. It provides a perfect roadmap for any business owner who realizes that their employees are their most important customers. By focusing on the impact on the world and treating employees fairly, success becomes a byproduct rather than the sole goal. This is a must-read for anyone serious about the future of work.
Show moreAs a middle manager trying to navigate the shifting sands of hybrid work, I found Jacob Morgan’s framework surprisingly actionable and timely. The book moves beyond the tired clichés of office perks to explain how physical, technological, and cultural environments intersect to create a place where people actually want to show up. I particularly appreciated the ACE technology acronym, emphasizing that tools must be consumer-grade and available to everyone to be effective. It’s a well-defined structure throughout the first few chapters that gives you a clear sense of direction. However, to be fair, the later sections feel a bit less organized, almost like a separate collection of essays that don't quite mesh with the initial 17 attributes. Still, the core message about moving from simple utility to a holistic experience is a vital one for any leader today. It’s a practical read that focuses on the human element, which is often lost in corporate strategy.
Show moreEver wonder why some offices feel alive while others feel like a soul-crushing cubicle farm despite having high salaries? Morgan’s exploration of the 'COOL' physical environment—focusing on flexibility and a space that reflects organizational values—hit the nail on the head. He correctly identifies that employees aren't just looking for a paycheck; they want to know they are making a real difference to something that matters. My only gripe is that the book seemed to overly trash the concept of 'employee engagement' just to make the 'employee experience' theory look superior. It was a bit off-putting. That said, the nine types of organizations, from 'Inexperienced' to 'Experiential,' offer a great way to benchmark your own company’s progress. The writing is easy to understand and not overly complicated, making it a perfect read for busy employers who need to fix their culture fast. I've already recommended a few chapters to my executive team.
Show morePicked this up because I was tired of hearing the same old 'employee engagement' buzzwords that never seem to result in actual change. Morgan’s focus on the three environments—physical, technological, and cultural—is a much more holistic way to look at the problem. I’m self-employed, but this actually changed my way of looking at the relationship between companies and their partners too. The idea of 'consumer-grade technology' is so overlooked; why should the tech I use at home be better than the tech I use to do my job? While I agree with other reviewers that the data on the 250 companies feels a bit thin on details, the overarching 'Experiential' model is solid. It’s more about a mindset than a checklist. The book is easy to digest and serves as a great starting point for redesigning how an organization operates. Definitely worth the time if you're in a leadership position.
Show moreThe breakdown of the 17 attributes—specifically the acronyms like CELEBRATED culture—provides a decent roadmap, but I struggled with the underlying data presented in the text. As someone with a background in data analysis, the ranking of the 250 companies felt a bit arbitrary at times, with little justification provided for why certain brands were lauded while others were panned. Why is Cisco considered a prime example while Tesla and Berkshire Hathaway are consistently used as negative outliers? It felt a bit biased, especially considering the book was sponsored by an HR software firm. Look, the evolution from engagement to experience is a smart conceptual leap, but the lack of scientific rigor in the analysis makes it hard to fully buy into the rankings. It’s an interesting enough read for the 'COOL' physical space ideas, but you have to take the statistical claims with a massive grain of salt.
Show moreLook, the core message here is great—you have to be good to your employees by default—but the execution is a bit of a mixed bag. The author is right that people see right through half-hearted 'employee of the month' campaigns and cheap gift cards. True appreciation requires a mindset shift, not just a new perk. In my experience, the 'ACE' technology framework is the most useful part of the book because it highlights how outdated tools actually hinder productivity and morale. However, the structure falls apart toward the end, and the links to the 250-company analysis remain murky throughout. It’s a generally good HR book that can be used as a reference for the 17 attributes, but it doesn't quite live up to its promise of being a scientific overview. If you can get past the somewhat promotional tone for certain HR software, there are some nuggets of wisdom worth extracting for your team.
Show moreFrankly, the first half of the book is significantly stronger than the second, which feels like a hodgepodge of disconnected ideas. The first chapters do a great job laying out the 17 things employers need to do, but then the structure just evaporates. I was also a bit put off by the author's tone of superiority when comparing his 'experience' model to traditional 'engagement' strategies. To be fair, he makes some excellent points about how physical spaces need to offer flexibility and reflect the organization's values. I also appreciated the mention of millennials and remote work, showing how cultural influences have changed the expectations of the modern workforce. However, the grammar issues and the lack of deep justification for his company rankings made me doubt some of the conclusions. It’s a decent enough resource for sparking ideas, but it isn't the definitive scientific work it claims to be.
Show moreIt’s hard to take a business book seriously when you’re constantly tripping over basic mathematical errors and grammatical slip-ups that should have been caught in editing. These mistakes completely undermined the validity of the research for me. While the first half of the book introduces some interesting concepts regarding physical spaces and technology, the second half is a mismatched hodgepodge of ideas that lacks any real structure. The 17 attributes are introduced with great fanfare, but they aren't effectively linked to the chapters that follow. Frankly, it felt like the author had a great 50-page white paper that was stretched thin to meet a publisher's word count. I agree that intrinsic factors like flexibility and work-life balance are more important than free snacks, but I’d recommend looking into the other authors Morgan references instead of slogging through this specific volume. The lack of justification for his company rankings was the final straw.
Show moreJacob Morgan argues that perks such as free snacks or team trips lift morale only briefly. Lasting advantage comes from redesigning three environments: the physical workplace, the technology people use and the culture they feel. Organizations that shape all three around their employees, guided by a purpose beyond profit and constant feedback, are what he calls experiential organizations, and he reports that they outperform competitors on turnover, revenue and profit.
In Morgan’s account, engagement programs try to motivate people with short-term additions like snacks or a beer fridge, much as companies have done since the 1980s. Employee experience means redesigning the organization itself for the long term. He compares it to restoring a car: new paint and seats change how it looks, but only a new engine changes how it performs.
Morgan uses the term for any event that significantly shapes how someone experiences work, such as a first day, a promotion or the arrival of a baby. He suggests replacing the idea of an employee life cycle with these moments, found by asking employees. Cisco, with 70,000 staff, identified 11 of them, including five paid days off for every employee to volunteer.
Start by listening. Ask your team what gets in their way in their space, their tools and the culture, then launch small fixes quickly and gather reactions, as Airbnb’s food team does with every meal. Make sure everyone can explain the organization’s larger goal, the way a NASA janitor told President Kennedy he was helping to put a man on the moon.
It suits leaders, HR teams and founders competing for talent who suspect that perks are not working. It also helps employees who want to improve their workplace, since Morgan argues that everyone shares responsibility, from the chief executive down. His closing test applies to all of them: if your work experience were a pill, would you swallow it?
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Get the key ideas from The Employee Experience Advantage by Jacob Morgan, plus 5,000+ more nonfiction titles.
