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10 min 30 sec
Available in:English

The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life

Shows how to build a second income alongside a full-time job by selling skills you already have, finding hidden hours, growing a generous online network and keeping side work enjoyable instead of stressful.

Table of Content

If one paycheck feels like a thin rope to hang your security on, Kimberly Palmer’s answer is to grow a second one beside it. In The Economy of You, the former senior money editor at US News and World Report argues that a side business built from skills you already have can protect you from a shaky economy. It can also open doors your day job never will. She wrote it after the 2007 to 2008 financial crisis, when holding two jobs stopped looking like a last resort.

Her case rests on one idea: extra income works best when it grows from who you already are and the people you already help, and when you keep it light enough to enjoy. Along the way you meet a police officer who became a tax specialist and a jewelry maker who hired for meaning. There is also a simple method for finding hours in a crowded week, and a plan you can begin tonight without quitting anything.

A former police officer took classes to become a certified tax specialist and ended up with better pay and more time with his children. His motive was different from what most people assume about second jobs.

A sellable skill may already be hiding in your job description. Palmer shows how to spot it and where buyers are already looking for exactly that kind of help.

Anyone with a full-time job knows the week seems to have no room left. Palmer finds hours in three places most people overlook, plus one adjustment that makes them count for more.

A side business rarely grows from good work alone. Palmer explains how strangers online can become guides, partners and customers, and what you should offer them before you ask for anything.

Disappointed customers and rejected applications make many people give up on extra income for good. Palmer offers a three-part recovery that takes the sting out faster than you might expect.

A jewelry maker chose a slower way to grow her business and was glad she did. Her choice shows what drains the joy from side work and how to keep it.

The Economy of You treats a second income as insurance you build yourself, out of skills, spare hours and people who know your name. Joe Cain started building new skills while he was still serving on the police force. He took classes, found clients and let each new stream make the next one possible. Febe Hernandez grew her jewelry brand in a way that matched her values, even at the cost of speed. Neither of them waited for a crisis to force the move.

Palmer asks her readers to see extra work as something chosen while there is still room to choose. Begin with the list of what you already do well and one platform where it could sell. Protect the hours when your energy runs highest, and give some of your attention to other people’s projects, since those people will carry yours later. When something fails, find a story of someone who came back and sketch your plan B before the disappointment settles in.

A side business kept small, generous and enjoyable can steady a life that one paycheck leaves exposed.

About this book

What is this book about?

After the 2007 to 2008 financial crisis, many workers learned that one paycheck can be a fragile thing to depend on. Holding two jobs, once seen as a last resort, started to look normal. Kimberly Palmer argues that this shift can be an opportunity as much as a burden, because a second income often brings new skills, more control and a better personal life along with the money. Her approach is practical and starts where you already are. List the skills your current job has taught you and match them to online platforms where buyers already gather. Free up hours from early mornings, waiting time and screen habits. Build friendships with people in your new field by helping them first, and make yourself easy to find. Palmer also covers the emotional side: how to recover when a project fails, and why chasing money or a dream career too hard drains the fun from side work. Readers get a low-risk plan for starting extra income without quitting anything.

Book Information

Rating:

Genre:

Entrepreneurship & Startups

Topics:

Entrepreneurship, Work-Life Balance

Publisher:

HarperCollins

Language:

English

Narrator:

Emily

First published:

January 16, 2014

Pages:

256

Length:

10 min 30 sec

Get the book:

Amazon

Who it's for

  • Full-time employees feeling exposed

    Full-time employees who worry that a single paycheck leaves them exposed.

  • Professionals eyeing side income

    Professionals with a craft, writing or design skill who want to test selling it on the side.

  • Weighing a career change

    Workers considering a career change who want to build new skills before leaving their current job.

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About the Author

Kimberly Palmer

Kimberly Palmer spent nine years as senior money editor at US News and World Report and has written for The Washington Post and The Wall Street Journal. She has discussed personal finance as a guest on NBC, CNBC and CNN. Her other books include Smart Mom, Rich Mom and Generation Earn, and her work has been translated into languages including Chinese, Thai, Spanish and Portuguese. She is an adjunct professor at American University, where she teaches a course on social media.

Ratings & Reviews

Ratings at a glance

3.7

Overall score based on 20 ratings.

What people think

Listeners find this self-help title both encouraging and beneficial, as it delivers plenty of tools and actionable guidance. Containing several real-world instances, the text is accessible, and one listener highlighted its exhaustive depth. They admire the author's level of insight, with one listener remarking that it is perfect for entrepreneurs. The specific prose style generates varied feedback from listeners.

Top reviews

Lek

Finally got around to reading this, and it’s exactly the kick in the pants I needed to start diversifying my income. The roadmap Palmer provides is incredibly practical, especially the 'Top Fifty Side-Gigs' list in the back which actually gave me three viable ideas I hadn't considered. I loved her personal story about balancing family life with her career at U.S. News—it made the whole concept of the 'Economy of You' feel attainable rather than just a pipe dream. The worksheets helped me organize my chaotic thoughts into a real timeline. If you’re feeling the pressure of a precarious job market, this book offers a tangible way to build your own safety net. It’s inspirational without being overly 'woo-woo' about entrepreneurship. Highly recommended for anyone wanting more control over their financial future.

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Kwame

Wow, I didn't expect to be so energized by a business book, yet here I am planning my first revenue stream outside of my salary. What I loved most was the emphasis on starting small. Palmer doesn't pressure you to build a tech empire; she celebrates the handyman, the baker, and the niche consultant. This is about resilience. The stories of people who lost their jobs but survived because of their side-gigs were truly moving. In my experience, most business books are written for men in suits, but this felt like it was written for real people with families and mortgages. The tone is encouraging and the five common pitfalls section helped me avoid a major mistake with my own project. This is essential reading for the modern worker.

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Eye

The Economy of You provides a surprisingly tangible framework for anyone feeling stuck in the 9-to-5 grind. I particularly appreciated the section on leveraging your current day job to build skills for your side business. It’s a smart, safe approach to entrepreneurship that doesn't require you to quit your job and risk everything on day one. Some of the case studies are a bit repetitive, and the tone can be a tad too cheerful given how grim the economy is, but the resources are undeniably helpful. The appendix alone is worth the price of the book for the sheer number of links and platform suggestions. It helped me realize that a second income stream isn't just about money; it’s about the peace of mind that comes from not being reliant on a single employer.

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Laddawan

Not what I expected, but in a good way. I thought this would be a dry economics text, but it's actually a collection of human stories tied together with practical advice. The writing style is conversational, making it easy to breeze through in a weekend. I think Palmer correctly identifies that the 'safety net' of a single full-time job is a thing of the past. Her argument that a side-gig provides the ultimate security is compelling. I do wish she had branched out more with her demographics, as the examples do lean heavily toward a certain type of professional. Still, the core message is solid: you are your own best investment. The worksheets at the end are a great touch for turning inspiration into an actual plan.

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Tanawan

The chapter on failure alone makes this worth the cover price, even if it is a bit short. It addresses the psychological hurdles many entrepreneurs face when things don't go according to plan. Kimberly Palmer writes with a lot of heart, and her background as a financial journalist shows in her clear, jargon-free explanations. While I agree with other reviewers that the sample of entrepreneurs is a bit skewed toward the DC elite, the underlying principles she teaches are universal. You have to be your own advocate. You have to build your own brand. Whether you want to make an extra $500 or launch a new career, this book provides the initial roadmap. It's an empowering read for anyone feeling vulnerable in today's unpredictable job market.

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Luke

Is a side-hustle really the magical solution to our economic woes, or is it just another way to repackage overwork? I’m torn. On one hand, the author presents some really motivating anecdotes and the writing is breezy and accessible. On the other hand, much of the advice on time management felt like common sense for any busy adult. Look, I appreciate the optimism, but I found myself agreeing with the critics who say the book glosses over the 'middle parts' of starting a business. It’s great to see people succeeding, but I needed more on the legal and tax implications than the 'happy-go-lucky' storytelling provided. It’s a decent starting point for the curious, but don't expect a comprehensive business strategy guide. It’s more of a motivational primer.

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Fah

Picked this up after seeing it recommended on a finance blog, but the results were a bit of a mixed bag for me. To be fair, Palmer is a gifted writer and she makes the concept of micro-businesses feel very approachable. However, the book feels slightly dated in its reliance on specific platforms that have changed significantly since publication. I enjoyed the chapters on overcoming the fear of failure, though they were a bit brief compared to the success stories. It's a quick read, maybe a bit too quick, as it leaves you wanting more technical depth. I finished the book feeling energized but still unsure of the actual 'how-to' steps for the boring stuff like licensing or insurance. Good for a boost of confidence, but you'll need other books for the nitty-gritty.

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Brahim

Everything in these pages feels a bit like common sense if you've spent more than five minutes on LinkedIn or Pinterest lately. I appreciate Palmer’s effort to compile these resources into one place, but the 'Economy of You' concept isn't exactly groundbreaking anymore. The storytelling is pleasant enough, though it leans heavily on the 'everything worked out perfectly' trope which can be a bit grating when you're actually struggling. I would have liked to see more about the failures—the people who lost money or couldn't make the time work. It’s a very optimistic take on the gig economy that ignores some of the darker realities of the 60-hour work week. It’s fine for a light read, but lacks the bite I was looking for.

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Aey

While Palmer is clearly knowledgeable about the shifting landscape of employment, I found this book deeply frustrating for its lack of systemic analysis. It’s hard to ignore the privilege dripping from every page. Most of the success stories are from the DC area, featuring professionals who already had massive networks and disposable income. Truth is, telling people to just 'start an Etsy shop' ignores the reality of those living in economic deserts. The author jumps from 'Bob likes toys' to 'Bob makes money' without detailing the actual marketing or logistics involved. I wanted a guide for the average worker, but this felt more like a manual for the elite to stay ahead. The omission of how to navigate the lack of benefits like health insurance while gigging is a massive oversight.

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Kiattisak

As someone living in a rural area far from the high-powered networks of the DC metro scene, this guide felt incredibly alienating. Palmer focuses heavily on consultants, bloggers, and white-collar professionals who can easily pivot their existing skills into freelance work. But what about the rest of us? The book assumes you have a stable job with a flexible schedule and a boss who won't fire you for asking for more autonomy. Frankly, the logical jumps are jarring. She mentions that one in three employers look for entrepreneurial experience now, which just feels like another hoop for exhausted job-seekers to jump through. It’s a very 'Lean In' style approach that works great if you’re already at the top, but offers very little for the person struggling to pay rent on a standard salary.

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Questions about this book

Kimberly Palmer argues that a second income stream, run alongside a full-time job, can protect you in a shaky economy and improve your work life. She suggests building it from skills you already have, selling through online platforms, finding time in early mornings and idle moments, growing a supportive network and keeping the work enjoyable instead of turning it into a source of stress.

Financial strain is one reason, and a 2012 University of Michigan study found up to half of respondents felt worse off than five years earlier. Palmer stresses that it is not the whole story. Former police officer Joe Cain became a tax specialist and built sidegig.com mainly to gain new skills and opportunities, and his new work paid better and gave him more time with his children.

Palmer suggests three sources of time. Use early mornings before work, prepare to make good use of waiting periods such as standing at a bus stop, and cut back on Facebook and television to free whole hours each week. She also advises noticing when your energy is highest during the day and scheduling side work for those periods.

Find bloggers who write about the work you want to do, comment on their posts and reply to them on social media, then contact them directly while thinking about how you can help them. Create your own blog or online shop so others can find you, and offer guest posts to reach new customers. Helping others pays back later, for example when you need people to share a crowdfunding campaign.

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