Moonwalking with Einstein: The Art and Science of Remembering Everything
Shows that memory is a trainable skill and teaches the old techniques that make it work: chunking, vivid and emotional images, and a memory palace built from places you already know well.

Table of Content
1. Introduction
1 min 02 sec
Most people treat a bad memory like eye color, fixed at birth, and quietly let their phones cover the gap. In Moonwalking with Einstein, science journalist Joshua Foer argues that remembering is a skill, and that a handful of old techniques let an ordinary mind hold far more than it seems able to. Foer put that claim to work on himself and won the USA Memory Championship in 2006.
The argument rests on one observation. Our brains were built to keep pictures, places and feelings rather than abstract strings of words and numbers. The trick is to translate what we need into the form memory already favors. The evidence includes an undergraduate who grew his memory tenfold, an amnesiac who remembered without knowing it, Roman orators and a Bronx history class. By the end, a shopping list, a stranger’s name and a poem will each have a place to live, in a house you already know by heart.
2. Grow a memory you thought was fixed
1 min 38 sec
One undergraduate began with the same small memory span most people have. Chess masters, meanwhile, tested as ordinary on memory. Both cases point to the same conclusion about where a better memory actually comes from.
3. Know the two kinds of memory you use
1 min 27 sec
A man who could not remember a list he had seen minutes earlier still showed traces of it. His case reveals a hidden layer of memory that everyone relies on every day.
4. Printing made memory optional, and you can win it back
1 min 52 sec
A Persian king was said to know every soldier in his army by name, and Cicero felt memory techniques were too well known to describe again. Then a fifteenth-century invention changed what people bothered to remember, and we are still living with the trade.
5. Turn long strings into a few vivid chunks
1 min 43 sec
Sixteen digits seen once are nearly impossible to hold, yet the same digits can suddenly become easy. A ridiculous scene in a bathtub shows the second half of the trick.
6. Remember names and poems by making them vivid
1 min 41 sec
Two people saw the same face with the same word attached, yet only one remembered it a week later. The reason points to a cure for forgotten names and stubborn poems.
7. Store anything in rooms you already know
1 min 27 sec
The Romans had a way to store long lists and find them again at will. It needs no paper, only a building you have walked through a thousand times.
8. Right technique beats endless repetition, so learn it
1 min 32 sec
A history teacher in a struggling South Bronx high school turned memory training into exam results. A famous psychologist, meanwhile, drilled poetry for hours and got worse. The difference lies in method.
9. Conclusion
1 min 12 sec
Foer’s book makes an old idea feel new. The bards who carried the Odyssey and the envoy who learned Rome’s senators overnight had methods, and the printing press made those methods look unnecessary. What faded was the habit. The equipment is still there.
Underneath every technique is an act of translation. Memory resists abstract strings and gladly keeps pictures, places and feelings, so the work is turning one into the other. SF stretched his span tenfold with practice, and Matthews’ students turned the same skill into exam scores.
You can start small. The next time you meet someone, give their name a picture before the conversation ends, the way Ronald became Donald Duck with a ray gun. When something matters enough to learn by heart, make the image funny, rude or emotional, and set it down in a room of a house you know well. Then walk back through that house a day later and see what is waiting.
Your phone can hold the list. The house you grew up in can hold it too, and it never needs charging.
About this book
What is this book about?
Most people assume a poor memory is permanent and let phones and search engines fill the gap. Joshua Foer, a science journalist who went on to win the USA Memory Championship, argues that recall is a skill anyone can build with the right methods and some practice. Foer explains how memory works. He starts with the narrow limit of five to nine items we can hold at once. He then turns to the unconscious memories that let an amnesiac recognize words he could not recall. He traces how memory was once prized by Greek bards, Roman orators and Persian kings, and why it faded after Gutenberg's printing press moved knowledge onto the page. Then come the techniques. Chunking groups small pieces into larger ones. Elaborative encoding turns dull facts into vivid, funny or emotional scenes. Memory artists such as Gunther Karsten and Corinna Draschl use images and feelings to learn whole poems, and the memory palace stores everything along a route you know by heart. A South Bronx teacher's students show what this can do for grades, and William James's poetry drill shows why rote repetition falls short.
Book Information
Who it's for
Students with exams ahead
Students facing exams who want something better than reading their notes over and over.
Professionals needing better recall
Professionals who forget names at meetings or must give talks and presentations from memory.
Hoping learners retain more
Teachers and trainers looking for memory methods that improve what learners keep.
About the Author
Joshua Foer
Joshua Foer is a freelance journalist and author who writes mainly about science. A 2004 Yale graduate, he has published articles in The New York Times, The Washington Post, Slate and National Geographic. As a participatory journalist he trained under the British memory expert Ed Cooke and won the USA Memory Championship in 2006, the story told in Moonwalking with Einstein. He also co-founded Atlas Obscura with Dylan Thuras, an online guide to curious and wondrous places.
Ratings & Reviews
Ratings at a glance
What people think
Listeners find this book both captivating and fun, remaining hooked until the very last page. They also praise its accessibility, with one listener remarking that it unfolds with the pace of a thriller. The text offers useful overviews of memory strategies and is clearly well-researched, as one listener points out its distinctive perspectives. Furthermore, the narrative approach makes the subject matter fascinating, and listeners consider it deeply reflective, revealing the hidden potential of mnemonics. They also prize its utility, mentioning that the methods shared are extremely beneficial.
Top reviews
Ever wonder how someone can memorize a whole deck of cards in seconds? This book explains the "why" and "how" with incredible clarity and wit. I found myself trying out the techniques in my own living room, visualizing ridiculous images just to remember a grocery list. Frankly, the practical value here is immense, even if you don't plan on becoming a "mental athlete." Foer’s writing style is punchy and accessible, making complex concepts like the Method of Loci feel like common sense. It’s a thought-provoking look at how our culture has outsourced its memory to smartphones and external drives. Looking back, the most haunting part was the discussion on how novelty expands our perception of time. It’s more than just a book about tricks; it’s about how we choose to live our lives. This kept me interested until the very last page and made me rethink my relationship with my iPhone.
Show moreAs someone who struggles to remember what I had for breakfast, this book was a revelation. It completely changed how I think about the capacity of the human mind. Foer takes us on a journey that is both personal and profoundly educational, blending history and psychology with a touch of humor. I loved the idea that memory is a skill rather than a fixed trait we are born with. To be fair, the descriptions of the competitive circuit are a bit eccentric, but they illustrate his points perfectly. The concept of "deliberate practice" mentioned in the later chapters was particularly thought-provoking for my own career goals. It’s rare to find a non-fiction book that is this entertaining while also providing such immense practical value. I’ve already started building my own memory palace in my childhood home. This is essential reading for anyone who wants to take back control of their brain.
Show moreWow, what an incredibly entertaining ride. Joshua Foer has a gift for taking a topic that sounds incredibly dry—memorizing lists—and making it feel like a high-stakes adventure. The way he weaves in the history of the "art of memory" alongside his own struggles in the competition is seamless. Truth is, this book reminded me that we often underestimate our own potential simply because we’ve become lazy with technology. The sections on how the brain processes images versus raw data were eye-opening and have already helped me in my studies. It’s a well-researched, thought-provoking book that bridges the gap between entertainment and education. I finished it in two sittings because the pacing was just that good. It’s definitely one of the most readable non-fiction books I’ve picked up in years. The techniques introduced are immensely useful for anyone who wants to learn more efficiently.
Show morePicked this up on a whim after seeing it mentioned in a Sunday supplement, and it didn’t disappoint. Joshua Foer manages to turn a niche topic like competitive memorization into a narrative that feels as high-stakes as a sports thriller. I was skeptical about the "one-year journey" gimmick at first, as it's a bit of a cliché in modern non-fiction, but his self-deprecating tone makes it work. To be fair, while the science of the "memory palace" is fascinating, the book leans more toward the narrative side of things than deep neurological study. It’s well-researched and engaging, but if you’re looking for a strictly academic textbook, you might be slightly let down by the magazine-style pacing. Still, the way he describes the eccentric characters at the USA Memory Championship is absolutely riveting. It really opened my eyes to the potential of the human brain. I found the ending surprisingly moving despite knowing the outcome.
Show moreJoshua Foer has written something that reads like a thriller despite being a book about people sitting quietly in rooms. The way he builds tension toward the finale of the US Memory Championship is masterful and kept me hooked. I particularly enjoyed the sections debunking the idea of "photographic memory" and the exploration of savants like Kim Peek. Look, the book won't turn you into a genius overnight, but it does demystify the process of learning. Some of the anecdotes about his mentors were a bit repetitive, and I found the "memory palace" examples to be a little too specific to his own life at times. However, the overall message about the importance of attention in a world of distractions is incredibly timely. It’s a well-researched, highly readable piece of journalism that provides unique insights. You won't regret spending time with this even if you aren't a competitive person.
Show moreFinally got around to reading this after hearing so much about it over the years. It’s a fascinating dive into a subculture I never knew existed. The research is top-notch, especially the parts regarding how the ancient Greeks used memory as a pillar of education. Gotta say, I was surprised by how much I enjoyed the narrative arc of Foer’s own training. The writing is smooth and professional, though it does follow the standard "I did X for a year" template that’s become so common lately. My only real complaint is that the middle sections drag a bit when he gets into the minutiae of specific card-memorizing systems. It’s still a very worthwhile read for anyone interested in cognitive limits. It makes the world of mnemonics feel accessible rather than just a parlor trick for magicians. It’s a great example of how to make a dense topic feel light and engaging.
Show moreThe chapter on the "OK plateau" was worth the price of the book alone. It offered a brilliant explanation of why we stop improving at skills like typing or driving once we reach a level of "good enough." Joshua Foer does a great job of applying these concepts to the world of memory. To be fair, some of the competition details felt a bit indulgent, and I didn't need to know every single thing about the organizers' backgrounds. But the core message—that we can all improve our minds through focused, uncomfortable effort—is very powerful. The book is engaging and provides a unique window into a weird world. It’s a solid piece of narrative non-fiction that manages to be both informative and fun. I’d recommend it to anyone who feels like their brain has turned to mush in the digital age. It's well-researched and far more engaging than your average science book.
Show moreThis is a great example of a book that could have been a long-form article, which isn't surprising given Foer's background as a journalist. While the narrative of him training for the championship is fun, I felt there was a lot of filler surrounding the core concepts. Truth is, the most useful information—the actual mnemonics—could be summarized in about twenty pages. I appreciated the historical context of memory in the ancient world, but sometimes the pacing slowed to a crawl during the more biographical sections. It's written in that polished, Gladwellian style that makes for easy reading, but I occasionally found myself wanting more substance. It’s an entertaining ride for a plane journey, but don't expect a comprehensive manual on cognitive science. It’s a bit light on the "science" part of the subtitle. If you like memoirs with a side of trivia, you will enjoy this, but serious students of psychology may find it superficial.
Show moreNot what I expected, but interesting nonetheless. I thought this would be more of a self-help book, but it’s really more of a journalistic exploration. Personally, I found the "mental athletes" to be a bit strange, though their dedication is undeniable. Foer’s style is very reminiscent of a long magazine piece, which makes it easy to digest but sometimes lacking in rigorous data. The bits about "Moonwalking with Einstein" were clever and gave me a good laugh. However, I’m not sure how much of this I’ll actually use in my day-to-day life. It’s a fun, lightweight read that offers some unique insights into the brain without being too heavy. If you’re looking for a deep dive into neurobiology, you might find this a little too superficial for your tastes. It's a solid 3-star book that is entertaining but didn't quite change my life as much as the cover promised.
Show moreThe title is incredibly misleading if you’re actually looking for a guide on how to improve your memory. I expected a toolkit, but what I got was a memoir about a guy hanging out with quirky "mental athletes" for a year. Not gonna lie, I felt a bit ripped off by the hype surrounding the practical applications. The author is clearly a talented writer, and his prose is slick, yet it lacks the depth of a truly transformative work. He spends dozens of pages on the competition drama, but very little time on helping the reader implement these skills in a meaningful way. If you want to hear about people memorizing numbers in a basement, this is for you. If you want to actually stop losing your keys, look elsewhere. It's more about the spectacle than the science. It reads fast, but I didn't walk away with much that I couldn't have Googled in five minutes.
Show moreQuestions about this book
What is the main idea of Moonwalking with Einstein?
Joshua Foer argues that memory is a trainable skill rather than a fixed talent. Our brains hold only five to nine items at once and favor pictures, places and feelings over abstract facts, so the techniques translate information into that form. With methods known since ancient Rome and enough practice, he says, anyone can build an exceptional memory, as an undergraduate who grew his span tenfold over 250 hours showed.
What is a memory palace?
A memory palace, which the Romans called the method of loci, is a familiar building or route where you place vivid images of what you want to recall. Foer suggests starting with your childhood home. Walk through it in your mind, leaving items at specific spots, such as bread and tomatoes on the kitchen table. To remember, you retrace the walk. Separate rooms can hold separate subjects.
How does Moonwalking with Einstein suggest remembering names?
Foer cites the baker and Baker study. People shown a photo remembered that a man worked as a baker far more often than that his surname was Baker, because a job carries vivid associations. So link the sound of a name to an image. His example turns Ronald Reagan into Donald Duck holding a ray gun.
Does rote memorization work, according to Joshua Foer?
Foer argues it can backfire. The psychologist William James spent eight days learning 158 lines of Victor Hugo’s poem Satyr at about 50 seconds per line, then found Milton’s Paradise Lost took him 57 seconds per line. By contrast, Raemon Matthews taught memory techniques to his South Bronx students, and every one of his Talented Tenth passed the final exam over the last four years.
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