Make No Small Plans: Lessons on Thinking Big, Chasing Dreams, and Building Community
Shows how four young founders turned a 19-person ski trip into a global community, and how to chase big goals with small, hedged steps, better gatherings and a habit of hearing every idea.

Table of Content
1. Introduction
1 min 11 sec
Most networking leaves people with a pile of business cards and nobody they would actually call. Four young founders found a better way almost by accident: in 2008 they put 19 entrepreneurs in a cramped rented house near Utah’s ski slopes for three days, and lifelong friendships and real deals came out of it. In Make No Small Plans, the four founders (Elliott Bisnow, Brett Leve, Jeff Rosenthal, plus Jeremy Schwartz) explain how that trip grew into Summit, often called a Davos for young entrepreneurs, meaning a version of the famous meetings of established leaders built for people just starting out. Its speakers have included Jeff Bezos, Richard Branson and Al Gore.
Their story carries one argument. Big plans grow from small, sensible starts, and they grow fastest when caring, curious people meet in a setting worth remembering and every idea gets heard. Along the way you get a test for choosing who to invite, a way to chase an ambition without risking your whole future, and the trade that brought one of the world’s busiest speakers to their stage for free.
2. Care enough to do the boring work
1 min 42 sec
A famous saying promises that loving your work means never really working. The Summit founders think it gets things backwards, and their version explains why some people keep going long after the excitement fades.
3. Chase your dream without betting everything you have
1 min 58 sec
A frustrated college student in a crashing economy wanted to quit and start a business. One conversation with his father changed the plan, and it offers a way to measure any risk before you take it.
4. Spot the broken format and build a better one
1 min 55 sec
Everyone attended the standard networking events of the late 2000s, and almost everyone hated them. Four founders asked a simple question about that shared misery, and the answer became a company.
5. Gatherings people remember for years
2 min 13 sec
A pop-up chef famous for dinners beside highways told the founders their events were a little dull. What they did next shows that who you invite is only half of what makes people connect.
6. Give the wildest idea in the room a hearing
2 min 06 sec
Booking one of the richest, most sought-after people on Earth should have cost Summit its whole budget. A forgotten deal involving limousines pointed the founders toward a far cheaper offer he could not refuse.
7. Conclusion
1 min 21 sec
Behind the cruise ships and famous speakers, the Summit story rests on a modest belief: interesting things happen when interesting people meet and start talking. The company sells that experience, and it also runs on it internally, through shared problem solving, open debate and a habit of building plans together. The founders’ manifesto even frames it as a chain reaction, where every great person you meet leads you to more of them.
What makes the book useful is how small each step was. A student kept his place in college and sold newsletter ads. A frustrated networker rented one house. A remark over dinner became a ship. None of it needed a fortune at the start. It needed care, sensible risk and the nerve to rethink a stale habit.
If you feel stuck or uninspired, the founders point you toward people. Go to a conference, join a group that trades ideas, or start one if none exists. When you invite others, pick the ones who love their work and are kind, the ones you would welcome beside you at a delayed gate. Then give them a room worth remembering, and listen closely to the strangest suggestion anyone makes.
Nineteen people and not enough beer turned out to be plenty.
About this book
What is this book about?
Networking events often feel like a sales floor: loud rooms, quick pitches and nobody you would call again. In 2008, four entrepreneurs in their twenties, with little experience and two college degrees between them, decided young builders deserved something better. They invited 19 people to a shared house near Utah's ski slopes for three days. The friendships and deals that came out of it grew into Summit, a gathering often compared to Davos, but built for the next generation. The four authors, Elliott Bisnow along with Brett Leve, Jeff Rosenthal and Jeremy Schwartz, present that story as a series of working principles. Care deeply enough that boring practice feels worth it. Follow your real interests while limiting how far you can fall. Question formats everyone accepts. Choose guests for passion and kindness, then stage the experience so it stays with them. And give every idea, however wild, a fair hearing. Readers get practical tests, such as the founders' Airport Test for choosing who to invite, along with stories that show the ideas at work: a cruise ship sailing the Bahamas with more than a thousand guests, and a creative trade that brought Jeff Bezos to the stage without a speaking fee.
Book Information
Who it's for
Young founders and freelancers
Young founders and freelancers who feel isolated and want relationships that outlast a single event.
Restless students and employees
Students and employees restless in their path who want to pursue a real interest without risking everything.
Hoping for memorable gatherings
Team leads and hosts who want meetings and gatherings people remember, where ideas actually get heard.
About the Author
Elliott Bisnow
Four people started Summit together: Elliott Bisnow, Brett Leve, Jeff Rosenthal, and also Jeremy Schwartz, and across roughly a decade the company has put on more than 250 events. Bisnow started Bisnow Media with his father at 20 and grew it into the largest commercial real estate media company in the world before its 2016 sale. He has made almost 50 early stage investments, including Uber and Coinbase. Rosenthal co-owns and helped develop Powder Mountain in Utah and is a term member of the Council on Foreign Relations. Schwartz led Summit's creative direction for over a decade and founded the consultancy All The Colors.
Ratings & Reviews
Ratings at a glance
What people think
Listeners feel motivated by this book, with one listener labeling it an absolute guide to a more expansive life. The way the narrative is crafted gets high marks, particularly from one listener who points out the unusual startup tales. Listeners also value the clear writing style and find the content entertaining to consume.
Top reviews
Wow, this isn't just another dry business manual; it’s a high-octane roadmap for anyone looking to live a more expansive life. The way the authors recount their early days—making cold calls from college dorm rooms while trying to build the first Summit event—is truly gripping. Truth is, the storytelling makes you feel like you're right there in the trenches with them during the 2008 crash. While some might find their "move fast and break things" attitude a bit reckless, I found the sheer audacity of their vision incredibly refreshing. It’s rare to find a book that balances raw excitement with such a clear sense of purpose. I finished it feeling like I could tackle any project, no matter how daunting it seemed initially. If you’re stuck in a rut, this is the definitive guide to thinking bigger.
Show moreFinally got around to reading this, and it’s a total adrenaline shot for anyone who dreams of building something from scratch. The authors don't shy away from their mistakes, which makes the successes feel even more hard-earned and spectacular. I loved the section on "hedging your bets" while staying in college; it’s a practical take on risk that most "guru" books usually ignore. Each chapter feels like a mini-adventure, moving from the stress of potential failure to the exhilaration of a plan finally coming together. Not gonna lie, I was skeptical about the "spaceships don't have rear-view mirrors" philosophy at first, but the book sells it well. It’s a captivating read that challenges you to stop making small plans and start acting with real intention and grit.
Show moreThe chapter titled "Bite off more than you can chew" really resonated with my current career path and changed how I view obstacles. Most business books are filled with dry statistics, but this one reads like a series of interconnected short stories that are actually fun to follow. It’s a definitive roadmap for those who want to build something that reflects their authentic interests rather than just chasing a paycheck. I found the authors' vulnerability about their fears and "trips ups" to be the most compelling part of the whole book. It’s not just for entrepreneurs; anyone who feels like they’re at a dead end will find a spark of motivation here. The commitment to creative problem solving is a lesson we could all use more of in our daily lives.
Show moreHonestly, I didn't expect a business book to be such a page-turner, but I couldn't put this one down until the very end. The authors capture the frantic, high-stakes energy of a startup perfectly, making you feel the weight of their decisions and the thrill of their wins. I appreciated the specific examples of how they handled rejection and turned "no" into "not yet" through sheer creativity and grit. It’s an inspiring read that pushes you to look at your own life and wonder what else might be possible if you dared to think bigger. Some of the chapter titles are a bit much, but the content underneath them is genuinely compelling and heart-centered. Highly recommended for anyone who wants to stop playing small and start making a real dent in the world.
Show moreAfter hearing so much about the Summit series, I was curious to see if the book lived up to the hype. To be fair, the narrative is incredibly engaging and flows much faster than your typical entrepreneurial memoir. They share some wild startup stories that seem almost too crazy to be true, like the logistical nightmares of their early events. However, I can't ignore the underlying sense of elitism that bubbles up throughout the chapters. It’s hard to relate to the idea of "taking a risk" when it feels like the authors had a pretty solid safety net from the start. Personally, I would have appreciated more focus on how someone without elite connections could replicate this kind of success. Still, it’s a fun, motivational read if you can look past the privilege.
Show moreLook, you have to take some of the "change the world" rhetoric with a grain of salt, but the energy here is genuinely infectious. The storytelling style is punchy and direct, making it one of the most readable business books I’ve picked up in years. I particularly enjoyed the stories about their early failures and the sheer persistence required to get big names like Bill Clinton involved. While the authors’ background definitely gave them a head start, their work ethic and commitment to community building are still impressive. It’s a great choice for a weekend read if you’re looking for inspiration rather than a granular, step-by-step business plan. Just don’t expect a manual on how to survive without any capital or connections.
Show moreAs someone working in the event space, I found the tactical advice regarding community building and atmosphere to be surprisingly useful. The authors have a unique way of looking at human connection that goes beyond simple networking or exchanging business cards. I did feel like the book was a bit rushed in the middle, and I wanted more details on the financial side of their "crazy risks." Frankly, it’s easy to say "don't worry about making mistakes" when the stakes aren't your last dollar, but their persistence is still noteworthy. The writing is snappy and the chapters are short enough to digest during a commute, which I appreciated. It’s a solid 4-star read that offers a glimpse into a very specific, high-level world.
Show morePicked this up during a bit of a mid-career slump and it was exactly the kick in the pants I needed to rethink my goals. The story of Elliott navigating his college years and deciding to forge his own path instead of following the crowd felt very relatable. I love how the book emphasizes that acting authentically doesn't have to mean being reckless or putting everything on the line at once. It’s about those small, consistent steps, like the cold calls mentioned throughout, that eventually lead to something massive and impactful. While the tone can be a bit "tech-bro" at times, the underlying message about the power of interesting people coming together is undeniably strong. This is a great gift for anyone looking for a fresh perspective on success.
Show moreEver wonder what happens when a group of ambitious guys decides to buy a mountain? This book answers that, but the results are a bit mixed in terms of actual depth. The narrative moves at a breakneck pace, which is great for keeping you engaged, but it often glosses over the "how" in favor of the "wow." You get a lot of "we just made it happen" stories, which can feel a bit hollow if you're looking for tactical business advice. To be honest, it felt a little bit like an extended marketing brochure for the Summit series at certain points. There’s some value here regarding the power of collaboration and networking, but it definitely leans more toward inspiration than information. It's a decent read, just don't expect it to change your life.
Show moreThis book left a bit of a sour taste in my mouth because it feels like a self-congratulatory pat on the back. While the authors are clearly talented, there’s zero irony regarding the fact that they were essentially born on second base. Frankly, the advice to "bite off more than you can chew" is dangerous for someone who doesn't have a wealthy support system to catch them when they fall. The chapters are filled with slick tech-bro synergy talk that often lacks real substance or actionable steps for the average person. I was hoping for a deep dive into their strategy, but instead, I got a lot of bluster and name-dropping of various celebrities and CEOs. It’s a polished product, but it lacks the grounded perspective needed to be truly insightful for a diverse audience.
Show moreQuestions about this book
What is Make No Small Plans about?
It tells how four young entrepreneurs turned a 19-person ski trip in Utah into Summit, a global events company for the next generation of builders. Along the way the founders share their principles: care enough to do the dull work, follow real interests while limiting risk, question formats everyone tolerates, choose guests for passion and kindness, create memorable settings, and give every idea a fair hearing.
What is the Airport Test in Make No Small Plans?
It is the founders’ way of choosing who to invite. They ask two questions: does this person do work they love, and are they nice? Anyone who passes both is someone you would happily spend four hours with during a delayed flight. Status and wealth do not count, because the founders believe they say little about whether a person is interesting.
How can I follow my passion without taking too much risk?
Elliott Bisnow’s father taught him to ask how far he could fall. Instead of dropping out and spending all his savings, Elliott stayed in college, used part of his money and sold newsletter ads in his spare time. The authors suggest writing down what genuinely interests you, then making time for it through a class, a course or a side project. Think big, start small.
How did Summit get Jeff Bezos to speak?
Rather than pay a fee they could not afford, the founders asked what a fee really is: a benefit for someone’s time. Remembering an old ads-for-limousine-rides swap, they looked for a non-cash offer. In 2016 they offered Bezos a stage on which to share his personal story with 2,500 people in the room and millions of later viewers, which he valued more than money.
Who should read Make No Small Plans?
It suits young founders who feel isolated, professionals or students who want to chase an ambition sensibly, and anyone who hosts events, offsites or team meetings. Its lessons are concrete: the Airport Test for guests, a simple way to judge risk, the idea of keeping events surreal, and a culture where interns and chief executives alike are expected to share ideas.
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