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13 min 55 sec
Available in:Englishไทย

How to Do Nothing: Resisting the Attention Economy

Jenny Odell explains why an economy that prices every hour makes rest feel like waste. She shows how taking back your attention for places, sounds and other people returns depth and meaning to ordinary days.

Table of Content

If your free hours have started to feel like time you ought to be using, that feeling has a cause. In How to Do Nothing, artist and writer Jenny Odell argues that an economy treating every hour as potential income has taught us to see rest as waste, and that never switching off leaves us shallower, unhappier and more like everyone else. Her remedy sounds almost too small: doing nothing. She means something precise by it, the practice of taking back your attention and pointing it where you choose.

Her claim is that attention, freely directed, returns the depth and meaning that constant productivity strips away. Against feeds designed to capture that attention, she treats this as resistance. The evidence runs from labor songs of the 1880s to an ancient Chinese fable, a lone redwood above San Francisco Bay, a Berkeley psychology lab and a crowded supermarket after a long day. By the last of them, an idle afternoon has turned into a skill you can practice on the walk home.

Workers once sang about a third of the day belonging to nobody. A century later, an advertising campaign celebrated skipping sleep for clients. What happened in between explains the guilt many people feel on a quiet Sunday.

A young man came home from a long trip with three versions of the same story. Imagine all three audiences arriving at one party, and you have the trap that makes so many online voices sound alike.

An old oak scolds a carpenter in a dream, and a twisted redwood outlives every neighbor on its hillside. Both suggest that the qualities which make you hard to use may be the ones that keep you whole.

In a Berkeley experiment, volunteers missed flashes right in front of them, until one particular word appeared. That small surprise reveals how much your mind takes in without ever telling you.

Strangers applauded a sunset from roped-off folding chairs, and a pianist once sat before an audience without playing. Each turned something people ignore every day into an experience they could finally notice.

A driver cuts you off at a green light and the anger arrives instantly. A novelist’s advice to graduates offers another way to read that moment, and it does not depend on knowing the truth.

Odell’s book is, finally, an argument about who owns your hours. Once the defeats of the 1980s left every worker treated as a business of one, each hour became something to sell, and doing nothing began to look like a luxury nobody could afford. Odell calls that a mistake. The hours that produce nothing are where the oak grows large, where the redwood keeps its strange shape, and where the brain gets to let through more of what it has already taken in.

What she offers is a change of stance. Guard some time that no one measures, and keep one part of yourself that no brand manager would approve. Find your own rose garden, a place or a practice that holds your attention long enough for the ordinary to come into focus, whether that is a park bench or the sound of a street you thought you knew. And when a stranger gets in your way, spend a little of that attention imagining their day.

None of this asks you to quit your job or throw away your phone. It asks you to stand like Old Survivor on its rocky slope: too awkward to cut down, and still standing.

About this book

What is this book about?

Free time rarely feels free anymore. Work spills into evenings, side gigs fill weekends, and social media turns even a day off into something measured in likes. Jenny Odell, an artist and writer from Oakland, traces this pressure to one belief: that each of us is a small business, and every hour should produce something. Her response is to do nothing, which in her hands means a disciplined act of attention. She draws on the labor struggle for the eight-hour day, the idea of context collapse, an ancient Chinese fable about a useless tree, a redwood that escaped the loggers, a Berkeley experiment on what the brain registers without noticing, and a 2005 commencement speech by the novelist David F. Wallace. Together they show how attention can be taken back from the attention economy. Readers learn why life online sands their personalities into something bland and why some unproductive time is worth defending. They also see how frames such as a garden, a silent piece of music or the habit of deep listening widen what they perceive, and how a small shift of attention turns everyday irritation with strangers into empathy.

Book Information

Rating:

Genre:

Technology & the Future

Topics:

Focus, Internet & Society, Work-Life Balance

Publisher:

Melville House

Language:

English, ไทย

Narrator:

Evelyn

First published:

April 9, 2019

Pages:

256

Length:

13 min 55 sec

Get the book:

Amazon

Who it's for

  • Guilty about resting

    Knowledge workers who answer messages late at night and feel guilty whenever they rest.

  • Posting online

    People who post online and sense their opinions growing blander to keep every audience happy.

  • Tired of productivity advice

    Burned-out professionals tired of productivity advice who want a calmer way to notice places, sounds and other people.

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About the Author

Jenny Odell

Jenny Odell is an American artist, writer and educator, born in 1986 and based in Oakland, California. At Stanford University she has taught courses on Internet art and on digital and physical design. She has written for the New York Times, The Paris Review and The Believer, and her art has been exhibited around the world, including one project that became a mural for a Google data center in rural Oklahoma. Her residencies include the Internet Archive, the San Francisco Planning Department and Recology SF, the city's dump.

Ratings & Reviews

Ratings at a glance

4.3

Overall score based on 263 ratings.

What people think

Listeners find the book insightful, with one listener highlighting its thorough examination of the attention economy, and they value its stimulating content and important message. Feedback regarding the writing and depth of information is varied; while some find it well-crafted and informative, others describe it as mediocre and short on actionable tips. Listeners also find the material hard to understand and consider it ultimately meaningless.

Top reviews

Pakpoom

Jenny Odell has written something truly essential for our hyper-connected, yet strangely lonely era. This book is a vital manifesto for anyone feeling alienated by the constant demands of the digital attention economy. She takes social media companies to task for colonizing our thoughts and turning our personal identities into mere brands for consumption. For Odell, 'nothing' isn't an absence; it is a pregnant presence that allows us to reclaim our actual lives. The way she links birdwatching and local ecology to resistance against late-stage capitalism is nothing short of brilliant. While the writing can be quite dense, the effort required to engage with her ideas is exactly the point. I felt a profound sense of relief reading her thoughts on the right to not express oneself constantly. It’s a challenging, beautiful, and deeply political work that changed how I view my own time.

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Leila

What a profound meditation on the way late-stage capitalism has commodified our very awareness and sense of self! Odell manages to avoid the typical 'phones are bad' tropes and instead digs into the historical and structural reasons for our burnout. Her writing is situated in the social and ecological worlds she inhabits, making the philosophy feel grounded and urgent. I was particularly moved by her discussion of the 1934 San Francisco longshoreman's strike as a form of refusal. She argues that 'doing nothing' is actually a radical act of political resistance against a system that demands total participation. This book models a form of attention that is both intimate and structural, which is a rare feat in modern non-fiction. I did not agree with every single argument, but I found the archive of ideas she presented to be exquisite. This is a text I will return to whenever I feel the digital world closing in.

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Ethan

Finally got around to reading this and I felt seen in a way that is rare for contemporary non-fiction books. The pressure to have an opinion on every trending topic is a form of labor that we've all just accepted. Odell’s defense of the right to not express oneself was the highlight of the entire experience for me personally. She provides an amazing archive of philosophies and creative works that offer a genuine sense of promise and possibility. The book isn't just about 'unplugging' to be a better worker; it's about reclaiming our humanity from a machine. Her writing is both personal and political, holding the micro and the macro in a very delicate, earnest balance. I appreciate that she considers race and class when discussing the privilege of being able to disconnect from the grid. This is easily one of the most important things I have read in years.

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Tom

Picked this up thinking it was a standard digital detox guide, but it turned out to be much more philosophical. Instead of giving us a checklist of habits, Odell offers a flowing reflection on the importance of separating our worth from our productivity. Her observations about the monetization of time are astute and often quite sobering for a heavy social media user. I particularly loved the section on 'Old Survivor,' the ancient redwood tree that only escaped the saw because it was deemed useless. That metaphor for human existence in a capitalist framework really stuck with me for days after. To be fair, some of the art history tangents felt a little long-winded and difficult to grasp without a degree. However, the core argument about reclaiming our attention for our local communities is powerful. It’s a steadying read that encourages you to finally look at the world right in front of you.

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Wit

Ever wonder why we feel the constant pressure to be productive even when we are supposed to be resting? Odell explores this anxiety with a smart, flowing reflection on why we need to reconnect with our physical environments. She channels her energy into the idea of 'standing apart' rather than 'dropping out' of society entirely. I found her focus on the 'third space' between the digital and the physical to be a very helpful framework. While some of the descriptions of performance art were a bit much to take in, her sincerity is undeniable. Not gonna lie, I actually ended up downloading a nature identification app after reading her chapters on local flora. It’s not a perfect book, but it offers a much-needed antidote to the 'hustle' culture that dominates our current lives. It feels like a serene walk with a very smart friend who really wants you to see a specific tree.

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Grace

As someone who spends way too much time scrolling, I found Odell’s focus on our direct physical environments to be incredibly grounding. She challenges us to rethink the idea of 'usefulness' in a world that only values things that can be monetized. Her writing can be dense, but there is a rhythmic quality to it that eventually draws you into her perspective. I liked the examples of artists who use their work to teach us other ways of existing in time. While the academic tone can be a bit much, the underlying message about protecting our attention is undeniably important. Truth is, we are all being manipulated by algorithms, and this book provides some historical context to that terrifying reality. It didn't give me a simple solution, but it gave me a better set of questions to ask myself. It’s a thoughtful and necessary critique of how we live now.

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Surasit

To be fair, the title 'How to Do Nothing' is a bit of a misnomer if you are looking for a practical manual. This isn't a self-help book in the traditional sense, but rather a collection of academic essays on art and environment. Odell is clearly very intelligent, but she can be a bit of a loony hippie friend who talks your ear off. One moment she is discussing 1930s labor strikes and the next she is obsessing over rare birds in a public park. While I appreciate the sentiment of resisting the 'think-piece economy,' the book itself feels like one giant, over-extended think-piece. I agree with her points on the toxicity of social media, yet the writing style felt nearly inaccessible at times. It is a decent read for the overeducated leftist crowd, but might frustrate anyone seeking direct advice. I enjoyed the stroll, even if I got lost in the weeds occasionally.

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Watcharaporn

Frankly, I have mixed feelings about this one because the insights are brilliant but the writing is often quite dry. Odell makes some incredible points about how social media forces us to boil our identities down into 280-character hot takes. I loved the idea that silence and solitude are not empty spaces, but are actually 'pregnant with possibility' for new growth. However, the author’s background as an artist and academic makes the text feel a bit inaccessible for a general audience. There were times when the academic jargon felt like a barrier to the very 'connectivity' she was trying to encourage. It’s a very thoughtful and steadying book, but you have to be in the right headspace to tackle it. I wanted more practical steps on how to fuel a societal shift toward doing nothing. It’s a solid three-star read that probably could have been a much tighter essay.

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Pridi

Honestly, the tone of this book felt incredibly condescending and detached from the reality of most working people. Odell has some interesting points about the attention economy, but she delivers them from the lofty heights of liberal academia. The prose is often thick and meandering, reading more like a grant proposal than a helpful guide for the average person. I found myself rolling my eyes at her lectures on 'bioregionalism' while wondering how she actually pays her bills in Oakland. Why use ten academic buzzwords when a simple sentence would suffice to explain a basic concept? It’s hard to reconcile a message about slowing down when the book itself feels like such an exhausting chore to finish. I probably should have just sat in silence and watched birds instead of forcing myself through these chapters. There is a good message buried here, but the delivery is just too smug.

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Charlotte

Look, this book has the feeling of taking a leisurely stroll with an overeducated friend who doesn't realize how exhausting they are. I truly wanted to like this because the attention economy is a massive problem that we all need to address. Unfortunately, the author spends so much time meandering through personal journeys and a checklist of philosophers that the thesis gets lost. The language is often so high-brow and academic that it feels like it was written for a very specific social circle. I found the sections on bioregionalism to be particularly hard to get through without losing focus entirely. It feels ironic that a book about attention is so difficult to pay attention to because of its dense prose. My generation grew up being bored, so the idea of 'nothing' isn't exactly a revolutionary discovery for us. It’s a real shame because the core message is vital, but the delivery is just too pretentious.

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Questions about this book

Odell argues that today’s economy treats every hour as something that could earn money, which makes rest look like waste and pushes people to act like brands. Her answer is doing nothing, by which she means reclaiming your attention and directing it yourself. Paying close attention to places, sounds and other people, she says, brings back the depth and meaning that constant productivity removes from everyday life.

She does not mean lying idle. Doing nothing, for Odell, is a question of attentiveness: stepping out of the demand to be productive so you can notice what is already around you. Her examples include an artwork that framed a sunset, a rose garden in Oakland designed to make visitors linger, Pauline Oliveros’s practice of deep listening and John Cage’s silent piano piece.

Odell borrows the idea from Joshua Meyrowitz’s 1985 book No Sense of Place. Meyrowitz told different versions of a trip story to his parents, friends and professors, and imagined all three groups meeting at one party. He would have had to offend someone or tell a bland version. Online, every audience is always present, so people smooth their personalities until nothing about them can offend.

Protect some time you refuse to optimize, the way Old Survivor, a twisted redwood, escaped the loggers by being too awkward to harvest. Seek out frames that hold your attention, such as a garden or a habit of listening closely to a familiar street. And when a stranger irritates you, follow the advice of the novelist David F. Wallace and imagine a reason for their behavior.

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How to Do Nothing

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