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13 min 58 sec
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Yes We (Still) Can: Politics in the Age of Obama, Twitter, and Trump

Obama's former communications chief explains why simple, authentic stories win elections, how a sensational media system opened the door to Trump, and how to answer lies, hostile outlets and the pressure of social media.

Table of Content

A careful, well-informed argument can still lose to two simple lines, and Dan Pfeiffer has watched it happen everywhere from a school classroom to the White House. In Yes We (Still) Can, Barack Obama’s former communications director argues that modern politics rewards the clearest authentic story over the longest list of facts. He saw that rule carry Obama to the presidency in 2008 and help defeat Hillary Clinton in 2016.

Between those elections, the news business changed under his feet. Newsrooms shrank, Facebook rewarded outrage, Fox News became what he regards as a propaganda channel, and Twitter began deciding who won a debate before reporters had filed. Pfeiffer shows how the Obama team met each shift, where it got things wrong, and what the 2016 loss revealed. What he offers is a working playbook for any message that has to survive a hostile, noisy room, whether that room holds voters, customers or colleagues.

A seventh grader spent hours in the library preparing for a mock presidential debate and walked in confident. His opponent won the room with just two simple points. The way she beat him shaped the rest of his career.

A young senator’s campaign had to grow at breakneck speed while bigger rivals collected the money. Pfeiffer looks back at what held it together, and one of the answers was something anyone on the team could say aloud.

Money can be poured into a message, yet a good one has to be authentic. Pfeiffer explains what made Obama’s message hold, and the three rules he followed once that message had to pass through the White House press corps.

Bill Clinton wanted his team to finish every day ahead of the headlines. By Obama’s time that goal had become impossible, and Pfeiffer traces a chain of changes that left the public ready for a very different kind of politics.

Ignoring a hateful rumor used to make it fade away. Online, the White House found the opposite happened. Pfeiffer describes the surprise move that finally ended one conspiracy theory, and why a hostile channel needed another plan entirely.

After a presidential debate, Pfeiffer believed his candidate had suffered only a minor setback. Then he checked Twitter, which told a very different story. That night changed how he saw a tool he had long kept at arm’s length.

Pfeiffer was sure Hillary Clinton would win, and so were most people around him. Looking back, he sees five warning signs he missed, and several of them point back to lessons the Obama campaign had already learned.

The seventh grader who lost to two simple lines grew up to run communications for a president, and the same lesson was waiting for him at the end. Obama won because he embodied his message. Clinton, in Pfeiffer’s reading, lost partly because nobody could say what hers was. Between those two campaigns, the media bent toward speed and spectacle, and the truth became harder to find. That shift never excused a weak message. It just exposed one faster.

Beyond the memoir, the book offers a way to be heard in a crowded, hostile room. Before your next important pitch, write your case in two sentences someone could repeat, and make sure a real story stands behind them. Give the people who report on you no reason to doubt your word. When a false claim spreads, answer with proof and no drumroll, and choose your own moment to speak. And go to your audience directly, in a voice that is clearly yours.

Pfeiffer wrote his closing advice for whoever takes on Trump, yet it fits anyone with something worth saying: be authentic, be inspiring, and have the nerve to say it first.

About this book

What is this book about?

American politics changed fast between Barack Obama's first campaign and Donald Trump's victory, and many people still wonder how. Dan Pfeiffer watched it happen from inside. He joined Obama's team when the campaign began and stayed six years in the White House, much of it as communications director, with a direct view of the shifts in the press and media that helped Trump win. His argument starts with a lesson he learned in a seventh-grade mock debate: a clear, repeatable message beats a pile of well-researched facts. Obama won because he was his own message. Then the media changed. Newsrooms lost money and experienced staff, Facebook pushed outlandish stories, Fox News worked against the administration, and Twitter began shaping opinion in real time. Pfeiffer explains how the Obama White House handled the birth certificate conspiracy theory, why it chose to go around Fox News, and what a hospital-bed tweet taught him. He also names five causes of Hillary Clinton's 2016 loss. Readers get an insider's account and a practical playbook for being heard when attention beats accuracy.

Book Information

Rating:

Genre:

Politics & Current Affairs

Topics:

Media, Misinformation, Storytelling

Publisher:

Hachette

Language:

English

Narrator:

Peter

First published:

June 19, 2018

Pages:

304

Length:

13 min 58 sec

Get the book:

Amazon

Who it's for

  • Wanting the inside story

    Political readers who want an insider's account of how Obama won and why Clinton lost.

  • Communicators facing hostile press

    Communications and PR professionals dealing with hostile outlets, rumors and social media.

  • Needing a clear message

    Founders and team leads who need a message that survives a noisy room.

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About the Author

Dan Pfeiffer

Dan Pfeiffer was a long-time aide to Barack Obama. He handled press and communications on the 2008 presidential campaign and the transition that followed, served as White House director of communications from 2009 to 2013, and was senior advisor to the president from 2013 to 2015. In 2015 he became a CNN political contributor. He co-hosts Pod Save America with Jon Favreau, Jon Lovett and Tommy Vietor, and his other books include Un-Trumping America.

Ratings & Reviews

Ratings at a glance

4

Overall score based on 22 ratings.

What people think

Listeners find the book exceptionally easy to read and fun, filled with significant stories and a clever humor that causes them to laugh out loud. Beyond that, the prose is expertly written, and listeners value the behind-the-scenes accounts of the Obama presidency. Furthermore, the book offers genuine perspective and provides listeners with hope for the future, with one listener mentioning that it serves as a strong reminder of better times.

Top reviews

Ellie

As a regular listener of Pod Save America, I practically heard Dan’s voice narrating every single page of this book. It’s a fantastic, witty blend of nostalgia for the Obama years and a pragmatic roadmap for where the Democratic party needs to go next. Pfeiffer manages to tell these hilarious behind-the-scenes stories—like the time he almost tweeted while high on hospital painkillers—without losing sight of the serious political stakes we face today. The writing is incredibly conversational and punchy, making it a very quick read even when he’s diving into the weeds of media strategy. It’s rare to find a political memoir that actually makes you laugh out loud while simultaneously providing a sober analysis of the Trump era. If you’re looking for a reminder of what a functional White House looks like, this is exactly the tonic you need right now. It left me feeling genuinely hopeful about the future of our democracy.

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Scarlett

Wow, what a rollercoaster of emotions this turned out to be. I started reading because I miss the Obama era so much, and this book felt like a warm, familiar hug from a friend who also happens to be a political genius. Dan’s retelling of the Kanye West incident and the general chaos of life in the White House had me laughing out loud on the train. But then, the reality of the Trump presidency hits, and you’re suddenly hit with the gravity of the situation we’re in. The prose is well-crafted, energetic, and accessible to people who aren’t total political junkies. It serves as a powerful reminder of what leadership looks like when it’s driven by integrity and intelligence. I finished the book feeling less like I was mourning the past and more like I was ready to fight for the future. It’s easily one of the best post-Obama memoirs out there.

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Frida

This book provides a much-needed dose of hope without being naive. Dan Pfeiffer manages to be cynical about the current state of politics while remaining fiercely optimistic about the people who can change it. His writing style is punchy and direct, avoiding the dry, academic tone that plagues so many other political memoirs. I loved the insider details about Obama’s personality—hearing about his reading habits and his calm demeanor during crises was incredibly grounding. It’s a quick read, but the lessons on how to effectively use digital media for activism will stay with me for a long time. Not gonna lie, I teared up a bit at the end. It’s more than just a trip down memory lane; it’s a call to action. We need more voices like Dan’s in the room right now. Highly recommended for anyone who needs a boost.

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Diego

Picked this up on a whim and was pleasantly surprised by how much I laughed. Dan Pfeiffer has a gift for storytelling that makes complex political maneuvers feel as simple as a conversation over beers. The contrast he draws between the Obama administration’s approach and the current chaos is striking and, frankly, a bit heartbreaking. Yet, the book never stays in the doldrums for long because Dan’s wit keeps the energy high throughout. I especially appreciated his focus on the future and his belief that the next generation of leaders is already out there. The anecdotes about the staff and the volunteers reminded me that politics is ultimately about people, not just polls and pundits. It’s an easy, breezy read that manages to say something profound about the state of our union. This book deserves five stars all the way.

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Thanit

Finally got around to reading this after hearing Dan plug it on the pod for ages. The book is definitely at its strongest when it leans into the 'how-to' guide for modern political communication and the breakdown of the Fox News media machine. To be fair, it does occasionally wobble between being a personal memoir and a political manifesto, which makes the pacing feel a bit uneven in the middle sections. However, the insider anecdotes about President Obama’s cool-headedness are worth the price of admission alone. I particularly loved the section about how politicians often struggle to interact with pop culture like normal humans. It’s an approachable, smart, and often scathing look at our current landscape. While it can be painful to relive the 2016 election through Dan’s eyes, the insights provided offer a clear-eyed strategy for moving forward. It’s a solid, thoughtful read for anyone who cares about the intersection of tech and politics.

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Ern

The chapter on media strategy was a total eye-opener for me. Pfeiffer breaks down how the landscape has shifted since the early days of the Obama campaign and how the Right has mastered the art of the internet cycle. Look, we all know Dan is funny, but his analysis here is genuinely sharp and should be required reading for anyone working in communications today. He doesn't hold back on his frustrations with how the 2016 election was covered, yet he manages to avoid sounding like he's just venting. The balance of humor—especially the stories about West Wing life—and serious political advice keeps the pages turning quickly. I did find the formatting in some sections a bit jarring, which took me out of the flow briefly. Still, the overall message is one of empowerment and action. It’s a great reminder that while the current climate is tough, we aren't helpless in changing the narrative.

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Milk

After hearing so much about this on Crooked Media, I finally picked it up. This isn't just a book of 'remember when things were good' stories; it’s a blueprint for how to handle the modern media environment. Pfeiffer’s perspective as a former Communications Director gives him a unique lens on how Twitter and Facebook have fundamentally altered the way we consume news. He writes with a sarcasm that is both entertaining and incredibly relatable for anyone who spent the last few years yelling at their TV screen. Gotta say, the section on how to talk to people who only get their news from Fox was particularly enlightening, if a bit depressing. The only reason I'm not giving it five stars is that I felt a few of the earlier childhood anecdotes were a bit less engaging than the White House stuff. Regardless, it’s an essential read for anyone trying to make sense of the current political mess.

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Ella

Ever wonder what it's actually like to be in the room where it happens? Pfeiffer gives us a front-row seat to the Obama presidency, from the highs of the 2008 campaign to the stressful days in the West Wing. The book is remarkably readable, largely because Dan writes exactly how he speaks: with a mix of self-deprecating humor and sharp intellect. I found his take on the 'alien' nature of most politicians trying to be relatable to be spot-on and hilarious. To be fair, some of the advice for the future feels a bit optimistic given how polarized things have become since the book was published. But even with that caveat, the stories are top-tier and the writing is consistently engaging. It’s a great snapshot of a transition point in American history. If you like political podcasts, you'll love this book's vibe.

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Ratchada

Not what I expected, but in a way that made me think. While I appreciate Dan’s wit and his obvious dedication to the Obama legacy, I found myself questioning if some of these strategies are a bit too rooted in a political era that has already passed us by. The book is funny and the writing is sharp, yet I struggled with the tone which felt a bit like a seven-hour podcast episode stretched into a book. Truth is, the nostalgia for 2008 felt heavy at times, making it difficult to focus on the prescriptive advice he offers for the future. Some chapters felt a little repetitive, especially regarding the media’s role in Trump’s rise. It’s a decent enough read for die-hard fans of the PSA crew, but I wanted a deeper dive into policy failures rather than just communication tactics. It’s an okay snapshot of a specific moment, but maybe not the definitive guide I was looking for.

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Arnav

Honestly, I wasn't sure if I could handle another book about the 2016 election. Reliving that night is always painful, and while Dan’s perspective is unique, it still feels a bit like a wound that hasn't fully healed. The book is definitely entertaining and the 'insider' stories are fun, but at times the humor felt like it was masking a lack of deeper policy analysis. Frankly, I think it struggles to decide if it wants to be a funny memoir or a serious strategy guide, and the result is a bit of a mixed bag. I did enjoy the sections on the changing media landscape, as that’s clearly Dan’s wheelhouse. However, some of the chapters felt like they were written for a very specific audience—namely, PSA fans—and might not translate as well to a general reader. It’s a good book, just not a great one.

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Questions about this book

Pfeiffer, Obama’s former White House communications director, explains how American politics changed between 2008 and Trump’s election. He argues that a simple, authentic story beats a pile of facts, shows how shrinking newsrooms, Facebook, Fox News and Twitter rewarded catchy stories over true ones, and describes how the Obama team fought fake news. He ends with five reasons Hillary Clinton lost in 2016.

After ignoring the rumor failed, Pfeiffer used two steps. He handed copies of the full birth certificate to every reporter in the briefing room without announcing it, so cable channels could not build up suspense. Obama stayed out of the release and spoke later that day, pointing out that a budget crisis mattered more. Many reporters felt ashamed and, for a time, turned against Trump.

He names five factors: sexist double standards and wrong assumptions about Obama’s voters, the collapse of old ideas about electability, the lack of a clear Clinton message against Trump’s omnipresent slogan, too much reliance on data instead of an inspiring story, and an economic message that never broke through because Trump’s scandals drew more headlines than her critique of his tax cuts.

He says it can be neither banished nor treated as a normal outlet. When the Obama White House blocked Fox, the channel became a martyr. When Obama gave an interview, Bret Baier interrupted him sixteen times in twenty minutes. Pfeiffer’s advice is to go around it, reaching viewers through local stations and through Twitter.

Boil your case down to two sentences people can repeat, as Pfeiffer’s mock-debate opponent did. Make sure a real story backs your message. Treat reporters as professionals and never lie to them. Answer false claims with proof and no buildup, on your own timing. And speak directly to your audience in your own authentic voice before others frame your news for you.

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Yes We (Still) Can

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