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15 min 26 sec
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The Square and the Tower: Networks and Power, from the Freemasons to Facebook

Niall Ferguson shows how networks, from Gutenberg's printers to Facebook, spread new ideas and topple hierarchies, and how to read who really holds power in any group, movement or online campaign.

Table of Content

If the news feels like a pile of unrelated shocks, from the Arab Spring to Brexit to terror cells, Niall Ferguson offers one thread that ties them together: networks. In The Square and the Tower, the historian argues that today’s online upheaval is only the newest round of a contest that began when Gutenberg’s press made written ideas cheap.

On one side stand hierarchies, where orders flow down from the top. On the other stand networks, where people link sideways and ideas spread like infections. Hierarchies usually keep the last word, but networks drive change, and each new information technology hands them fresh power along with fresh chaos.

Follow that contest from Martin Luther to Mohammed Atta to a Vote Leave advert, and you learn to read power in any group: who sits at its center, who bridges separate circles, and why some movements outlive every attempt to crush them.

The person with the most friends is not always the one who knows what is going on. A circle of early twentieth-century writers and artists and a Soviet dictator show three very different ways to be important.

A stack of letters mailed to strangers in the 1960s revealed how small the world really is. Two men in colonial Boston show what happens when the right connector disappears.

For centuries, a handful of insiders controlled what Europe could read. Then a German invention made books far cheaper, by nine tenths in England within about a century, and the most powerful institution on the continent could not stop what followed.

After Napoleon, Europe went a century without a war that drew in every great power. The arrangement behind that calm was neither pure hierarchy nor pure network, and Britain exported a version of it worldwide.

Two of the deadliest regimes in history began as lively, well-connected movements. Then they made neighbors afraid of each other, and decades later a Polish trade union showed how connections grow back.

A superpower targeted the leaders of a terror group one by one, yet for every head it lost, the group appeared to sprout two more. The reason lies in how the internet was built, and in a hijacker who connected almost everyone in his cell.

The candidate whose voters you might expect to be more internet savvy lost the social media war by a wide margin. What decided it was not the number of followers but what people did once they logged off.

Ferguson closes with a warning: the internet may bring an age as turbulent as the one after the printing press, only faster. Just 2 percent of humanity was online in 1998, and around 40 percent twenty years later. Gutenberg went bankrupt, while Mark Zuckerberg became a billionaire, and that contrast points to a deeper problem. The dream of open knowledge has given way, he argues, to a few large American firms, Facebook, Amazon and Google among them, that praise openness while guarding their position. Russian trolls and ISIS have shown how easily such networks carry propaganda.

His remedy is to reconcile the two forms of power. The economy is global while politics still sits in nation states, and cyberspace resembles the world before states and laws. Without some settlement, he fears populist anger and a turn toward authoritarian rule. He admits there is no precise recipe, but he points to the nineteenth-century pentarchy, five connected hierarchies that kept a century mostly calm.

The book also leaves a way of seeing. In any team, company or campaign, look for the hub, the broker and the weak tie, and ask whether you face a pyramid or a web. Every time sharing ideas gets cheaper, the towers start to shake.

About this book

What is this book about?

Brexit, Trump's election, the Arab Spring and the rise of Islamic State can look like unrelated shocks. Niall Ferguson argues they share a cause: networks, boosted by new technology, challenging the hierarchies that usually run the world. He also insists this is nothing new. The same contest played out when Gutenberg's press made books cheap and carried Martin Luther's ideas across Europe. Ferguson borrows the tools of network science, such as hubs, brokers, weak ties and different kinds of centrality, and applies them to five centuries of history. He shows Paul Revere and Joseph Warren linking the Boston clubs behind the push for independence, Mary I failing to wipe out English Protestants, five great powers keeping Europe relatively peaceful for a century, Solidarity cracking communist Poland and Mohammed Atta at the center of the September 11 plot. Readers gain a way of seeing power that organization charts miss: who information flows through, why networks survive attacks that would destroy a hierarchy, why provocative posts spread offline, and why Ferguson believes today's technology-driven disorder needs a new balance between networks and hierarchy.

Book Information

Rating:

Genre:

History, Politics & Current Affairs

Topics:

Internet & Society, Power Dynamics, Sociology

Publisher:

Penguin Random House

Language:

English

Narrator:

Hannah

First published:

October 1, 2017

Pages:

608

Length:

15 min 26 sec

Get the book:

Amazon

Who it's for

  • Puzzled by recent politics

    Readers puzzled by Brexit, Trump and online radicalization who want the long history behind them.

  • Curious who holds influence

    Managers and organizers who want to see who really carries information and influence in a group.

  • Curious why messages spread

    Campaigners and communicators trying to understand why some messages spread and others stall.

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About the Author

Niall Ferguson

Niall Ferguson is a Scottish historian, born in Glasgow in 1964, and a senior fellow at the Hoover Institution. He has taught at Harvard University, the London School of Economics and New York University. His books include The Ascent of Money, whose television adaptation won an International Emmy in 2009, as well as Civilization and Empire. He also writes opinion columns, co-founded the University of Austin in 2021 and was knighted in 2024 for services to literature.

Ratings & Reviews

Ratings at a glance

4.4

Overall score based on 86 ratings.

What people think

Listeners find the book intellectually stimulating and historically deep, especially appreciating its analysis of hierarchies as a model and how it relates to the modern social networking revolution. Furthermore, the text is dense with detail and fascinating topics, with one listener praising the extensive discussion on network science. Nevertheless, the style and rhythm get varied feedback; while some deem it well-composed, others view it as wandering, and one listener remarks on a lack of original insights or structural clarity.

Top reviews

Nannapat

Niall Ferguson has an incredible knack for synthesizing massive historical shifts into a single, digestible framework that feels both ancient and urgent. By contrasting the 'Tower' of traditional hierarchies with the 'Square' of horizontal networks, he provides a brilliant lens through which we can view everything from the Reformation to the Silicon Valley boom. The way he applies network science to the spread of the printing press was particularly illuminating for me. To be fair, the book is quite dense and requires some heavy lifting, but the payoff is a much deeper understanding of how power actually flows. I loved the deep dives into the Rothschilds and the Illuminati, which were handled with scholarly rigor rather than sensationalism. It is a masterpiece of historical synthesis that explains why our current era of social media feels so chaotic. Truly a provocative read.

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Seksan

Wow, Ferguson really managed to connect the dots between the 15th-century printing press and the rise of populist movements today in a way that feels totally original. The central metaphor of the Square and the Tower is so simple yet so powerful for understanding the world. I was particularly fascinated by the section on 'Homintern' and how small, elite networks can infiltrate and topple massive hierarchies. In my experience, most history books stay in their lane, but Ferguson jumps from economics to technology to religion with total confidence. The book is packed with maps and charts that actually help visualize the arguments rather than just taking up space. It’s a long read, but it’s the kind of book you’ll be thinking about for months after you finish it.

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Kwame

Finally got around to this one, and the sheer scope of the research is undeniably impressive. Ferguson takes us on a whirlwind tour of history, arguing that we’ve entered a second 'Networked Age' that mirrors the upheaval following Gutenberg’s press. Frankly, I found the early sections on network theory—complete with nodes and spidery graphs—a bit dry, but they are essential for the later chapters. The analysis of the 2008 financial crisis through the lens of network fragility was a highlight for me. However, the narrative does meander occasionally, losing its focus in a sea of historical vignettes that don't always feel connected to the main thesis. It’s a big, ambitious book that asks the right questions about our digital future, even if it doesn't always provide easy answers. Definitely recommended for history buffs who like a bit of theory with their facts.

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Saengdao

As someone who spends too much time worrying about the impact of social media on democracy, seeing the parallels between the 16th-century religious wars and today's Twitter battles was eye-opening. Ferguson argues that networks are not inherently good; they can spread vitriol just as easily as they spread enlightenment. Not gonna lie, some of the technical jargon regarding 'betweenness centrality' went over my head, but the historical examples kept me grounded. The chapter on Henry Kissinger—who is clearly a hero of Ferguson’s—offered a rare look at how a master of hierarchy tries to navigate a networked world. My only real gripe is that the book ends on a somewhat ominous note regarding Trump and the tech giants without offering much hope for a middle ground. It is a dense, rewarding read that demands your full attention.

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Look

Ever wonder why certain ideas spread like wildfire while others die in committee? Ferguson’s exploration of the 'Square' explains this beautifully through the history of the Freemasons and other secret societies. He makes a compelling case that our current obsession with 'connectivity' is actually a recurring historical cycle. I found the analysis of the 1815 Congress of Vienna particularly relevant to our modern geopolitical mess. The truth is, the book is a bit of a maximalist project; it tries to cover everything from the Medicis to the 2008 crash. While this leads to some pacing issues, the sheer volume of 'aha!' moments makes it worth the slog. He’s not the most elegant writer, but his ability to draw connections across centuries is unmatched. A very solid piece of historical analysis.

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Jeeranan

Truth is, this book changed how I look at my own office's hierarchy. Ferguson’s point that hierarchies are just a special, restricted kind of network is a minor revelation. The historical sweep is breathtaking, moving from the Spanish conquistadors to the 'Davos Man' with ease. I did find his treatment of the tech giants a bit harsh, though he makes a strong point about their role in creating the 'anarchy' of the 2010s. The writing is dense, and he loves a good footnote, but the narrative moves fast enough that you don't get stuck. There were a few moments where the connection to the main 'Square vs Tower' theme felt a bit forced, but that’s a minor quibble in an otherwise excellent work. A must-read for anyone interested in the mechanics of power.

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Samuel

Is this history or just an incredibly long polemic dressed up in academic language? While the central conceit of hierarchies versus networks is fascinating, Ferguson’s own political leanings often overshadow the data. He seems deeply fearful of the 'anarchy' that networks bring, consistently siding with the 'Tower' as the only way to maintain order. The section on the Cambridge Apostles was interesting but felt like a detour from the larger argument about global power structures. Look, the writing is sharp, and the man knows how to tell a story, but I found the binary categorization of human history to be overly simplistic. At times, the book felt like a series of loosely connected essays rather than a coherent whole. It’s thought-provoking, certainly, but I finished it feeling like I’d read a very long defense of the establishment.

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Kamol

The first fifty pages felt like a textbook on network theory, which might alienate readers looking for a standard narrative history. Ferguson is clearly brilliant, but he has a tendency to name-drop and self-reference that can get a bit tiring after a while. Personally, I think the book shines when he’s discussing the 'Gutenberg Age' and the way the printing press dismantled the Church's hierarchy. However, the later chapters on Islamic terrorism and the 2016 election felt rushed and less rigorous than the historical sections. It’s a weird mix of cutting-edge sociology and old-school conservative historiography. While I appreciate the effort to create a 'grand theory' of everything, the execution is a bit uneven. It is a solid 3-star read: informative, occasionally brilliant, but ultimately a bit too bloated for its own good.

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Somboon

Picked this up after hearing a lot of hype about its 'revolutionary' take on history, but I found the actual argument to be somewhat recycled. Network theory has been around for decades, and Ferguson doesn't really add much new to the science itself. What he does do is apply it to a massive range of historical events, with varying degrees of success. Some chapters, like the one on the Taiping Rebellion, are fascinating and fresh. Others, especially those focusing on contemporary politics, feel like they belong in an op-ed rather than a history book. The pacing is a major issue; the book speeds up and slows down at random intervals. It’s a decent overview of the tension between order and disruption, but don't expect it to change your worldview entirely.

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Leo

Look, I wanted to love this because the premise is so relevant, but the author's personal biases are woven so tightly into the data that it becomes hard to trust the conclusions. Ferguson basically argues that unless we have a strong, hierarchical state, we are doomed to revolutionary chaos. He spends a lot of time dismissing the potential for positive change through networks while ignoring the atrocities committed by the 'Towers' he so admires. The prose is often arrogant, and the structure is completely scattershot. One minute you're in the Renaissance, the next you're talking about George Soros. It felt like a 400-page version of a 'get off my lawn' speech directed at Silicon Valley. There are some interesting facts hidden in here, but you have to dig through a lot of ideological baggage to find them.

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Questions about this book

Niall Ferguson argues that history is shaped by the push and pull between hierarchies, where power flows from the top, and networks, where people connect sideways. Hierarchies usually keep the final say, but networks drive change, and each new information technology, from Gutenberg’s printing press to Facebook, gives them new power. Today’s political upheaval is, in his view, the latest act of a very old contest.

Weak ties are loose links between separate groups, like the acquaintances who carried letters in Stanley Milgram’s six degrees of separation experiment. Brokers connect groups that would otherwise stay apart, as the Paris salon hostesses did. In Boston before independence, Joseph Warren and Paul Revere belonged to several associations each, and Ferguson shows that losing either would have badly weakened the whole independence network.

Both outsiders reached voters inside closed, like-minded online circles. Vote Leave sent close to a billion targeted messages while its opponents campaigned traditionally. Trump had far more followers than Hillary Clinton and averaged about 6,000 retweets to her 1,500. Ferguson’s key point is that online campaigns win when posts are provocative enough to be discussed offline, in bars and at gatherings, and Trump’s were.

Map the groups you belong to. Look for the hub everyone is linked to, the brokers who connect separate circles and the person information really passes through. Before trying to solve a problem by removing one leader, ask whether you face a hierarchy or a network, since Ferguson shows that decapitation fails against networks. And judge a message by whether people repeat it to someone offline.

He warns that the internet could bring an era as disruptive as the printing press, while a few large American companies dominate it and bad actors use it for propaganda. His suggestion is to reconcile networks and hierarchies, regulating cyberspace and squaring a global economy with national politics. He offers no exact recipe but points to the nineteenth-century pentarchy as a possible model.

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The Square and the Tower

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