Great Work: How to Make a Difference People Love
Shows how ordinary people in any job make a difference that others love. Five learnable skills drive it: asking better questions, looking for yourself, seeking outside views, refining ideas and staying with the work until it lands.

Table of Content
1. Introduction
1 min 01 sec
Most people do their jobs well enough and still wonder whether any of it matters to anyone. In Great Work, David Sturt answers that doubt with research on around two million award-winning results in organizations worldwide. The people behind those results had something in common: they kept asking what others would truly love.
Sturt, who began his career studying how people respond to recognition, found that these high performers share five skills anyone can learn. They ask the right question, see for themselves, talk to people beyond their usual circle, improve the mix of their ideas and keep going until the difference is delivered. That is the argument in one line: great work is a difference people love, and it can be learned.
The proof comes from the stories behind The Cat in the Hat, the Polaroid camera and Instagram. Each one leaves a habit you can try in your own job, whether you clean hospital wards or run a company.
2. Turn your to-do list into a difference people feel
1 min 37 sec
Two hospital janitors clean the same ward and both finish the job. Only one leaves the patients better off, and the gap between them says a lot about how most of us spend our working days.
3. Use your limits as raw material for breakthroughs
1 min 49 sec
An illustrator was handed a tiny list of words and told to write a children’s story with nothing else. The brief looked impossible, yet it produced one of the best-loved books ever written.
4. Find great work by asking what's missing
1 min 34 sec
A small child asked her father something about a photograph that he could not answer well. Instead of moving on, he took the question seriously, and what followed changed photography.
5. Go and look for yourself before deciding
1 min 38 sec
A struggling company was losing money on every broken disc it mailed. The fix did not come from a strategy meeting, and a household appliance maker found its own answer in an unexpected direction.
6. Get your best ideas from outside your circle
1 min 42 sec
Most of the words you speak each day go to a handful of people. Sturt argues that this comfortable habit may be costing you your best ideas, and he offers a simple way to change it.
7. Make any idea better by adding, cutting and fitting
1 min 45 sec
Our first instinct when improving something is to pile on more. A rolling suitcase, a cluttered remote control and a famous music player show when that instinct helps and when it gets in the way.
8. Keep going until the work truly lands
1 min 39 sec
Two founders built an app that nobody wanted. They could have walked away or patched it. Their third choice turned a failed app into Instagram, relaunched under that new name in 2010.
9. Conclusion
1 min 09 sec
Sturt’s argument removes the excuse that great work belongs to geniuses or to people with special jobs. A hospital janitor, an illustrator with 225 words, a co-founder standing in a sorting office: each made a difference by paying close attention to what someone else would love, then shaping the work around it. The five skills read best as one habit seen from different sides. Ask what is missing, look at it yourself, hear from people who don’t think like you, refine the idea, and stay with it until it lands.
The easiest place to begin is the one Sturt himself stresses. Close colleagues and old friends make sharing ideas easy, and that same comfort can dull the creative edge you bring. When another idea strikes, bring it to someone beyond that circle and ask what they make of it. Then pick one task you do on autopilot and ask who it touches and what they would want from it.
Edwin Land’s daughter wasn’t trying to start a company. She just wanted to see her picture. Great work often begins when someone takes a question like hers seriously.
About this book
What is this book about?
Plenty of people do their jobs well and still wonder whether the work matters to anyone. David Sturt studied around two million award-winning results in organizations around the world to find out how high performers actually made a difference. His conclusion is that great work comes from learnable habits, and that it always starts with finding out what people truly love. Sturt describes five skills these performers share. They ask the right question, see things for themselves, talk to people outside their inner circle, improve the mix of their ideas and deliver the difference instead of stopping at a finished product. He shows the skills at work in the stories behind The Cat in the Hat, the Polaroid camera, the Netflix envelope, the iPod's scroll wheel and Instagram's rise from a failed app. Readers come away with a practical way to look at their own role: how to lift their head from the to-do list, treat limits as a starting point, get honest feedback from outsiders and keep shaping an idea until people care about it.
Book Information
Who it's for
Employees doubting their impact
Employees who do solid work but feel it makes no real difference to anyone.
Team leads wanting ideas
Team leads who want their people to bring ideas, not only finish tasks.
Missing what customers love
Founders and product makers whose ideas keep missing what customers actually love.
About the Author
David Sturt
David Sturt started out in market research, studying how people react when they are recognized for great work. He went on to help develop services that engage employees and reward outstanding results in organizations around the world. He advises leaders of Fortune 1000 companies and speaks at conferences in the US, Canada and the UK.
Ratings & Reviews
Ratings at a glance
What people think
Listeners find the book very approachable, drawing comparisons to Malcolm Gladwell’s style, and they enjoy its uplifting tone backed by vivid real-world cases. The content is full of knowledge and captivating stories, with one listener specifically noting its role as a comprehensive guide on how to work effectively. Listeners consider the book enjoyable and believe it is a valuable use of their time.
Top reviews
This book is a masterclass in the psychology of contribution, offering a refreshing departure from the standard, dry business manual. David Sturt writes with a smooth, flowing clarity that immediately reminded me of the classic Dale Carnegie approach. He expertly blends real-life examples with a thoughtful analysis of why certain decisions actually lead to breakthroughs. I especially loved the section on 'difference makers' who find ways to innovate even in seemingly menial roles. It’s a call to action that feels both achievable and deeply motivating for any professional. Whether you are an entry-level employee or an executive, there is plenty of wisdom to extract from these pages.
Show moreFinally got around to reading David Sturt’s work after a colleague wouldn't stop raving about the 'difference makers' case studies. The book is packed with information that is both entertaining and highly practical for anyone looking to increase their impact. I was particularly impressed by the research-backed data that supports each of the five core strategies. It isn't just a collection of feel-good stories; there is a real methodology here for how to work effectively and creatively. The chapter on 'seeing for yourself' changed how I approach my daily site visits. This is easily one of the most comprehensive guides on workplace innovation I have read in the last decade.
Show morePicking this up felt like sitting down with a modern-day Dale Carnegie, as the writing style is remarkably conversational and persuasive. The book focuses on how individuals can do the best work possible by simply changing their perspective and asking 'why' more often. I won this in a giveaway and I am so glad I did because it arrived at the perfect time. It served as a vital reminder that we all have the capacity to affect change, even in small ways. The key takeaways at the end of each chapter are excellent for busy people who need a quick summary. This is a truly 'no-duh' book that somehow feels entirely fresh and necessary.
Show moreLook, if you want a book that is packed with actionable information and fascinating stories, this is well worth your time. Sturt and his team have clearly done their homework, providing data-driven insights that feel authentic and grounded. I was particularly struck by the idea of 'improving the mix' as a way to innovate on existing processes. The book follows a consistent pattern of real-world examples followed by analysis, which makes the concepts very easy to remember. It’s the kind of guide that makes you want to immediately start asking better questions at your next staff meeting. I walked away feeling genuinely empowered to change my outlook on contribution.
Show moreEver wonder why some people seem to effortlessly create value while others just spin their wheels doing busy work? David Sturt tackles this question by breaking down five specific behaviors that lead to what he calls 'Great Work.' The structure of the book is very readable, almost like a Malcolm Gladwell piece, making it easy to digest over a weekend. I found the examples regarding the development of the instant camera particularly fascinating because they highlight the power of asking simple questions. My only gripe is that some of the strategies feel a bit broad for very technical fields. However, the overall message about adding value through small, unexpected additions is something I plan to implement immediately.
Show moreWow, the research presented by the O.C. Tanner Institute really gives this book a level of credibility that many self-help titles lack. I appreciated the specific examples of people who took their jobs to the next level by making 'positive light' of routine tasks. It’s a very inspiring read that encourages you to step out of your comfort zone and ask the right questions. While it does paint a somewhat rosy picture of work life, the core message about personal agency is powerful. The writing is incredibly polished and makes for a very quick, engaging read. I would definitely recommend this to anyone feeling a bit stagnant in their current career path.
Show moreThe concept of 'addition and subtraction' in the workplace was the biggest takeaway for me after finishing this intriguing book. Sturt shows how small tweaks, like adding heat to car seats, can create a massive difference in how people perceive value. I enjoyed the pattern of presenting a real-life example followed by a brief analysis of the decision-making process. It makes the concepts stick in your mind much better than a standard textbook format would. Although it glosses over some of the difficulties of toxic office cultures, it provides a great roadmap for those with the power to change. It is definitely well worth your time if you want to be a better employee.
Show moreTo be fair, I usually find business books to be a chore, but this one was actually quite entertaining and well-written. The author has a way of weaving stories about things like 'snurfing' into broader lessons about creativity and persistence. It reminds me a lot of the 7 Habits books in terms of its uplifting tone and focus on individual character. I found myself highlighting several passages about how to demand the best from ourselves in our daily creative lives. Some of the diagrams were a little unnecessary, but the case studies were more than enough to keep me engaged. It’s a thought-provoking read that I will likely refer back to in the future.
Show moreFrankly, I found the advice here to be a bit obvious for anyone who has been in the workforce for a few years. While the writing style is captive and flows well, the author eventually implements a system that feels like common sense wrapped in a complex diagram. I think the real-world stories about the snowboard and Dr. Seuss spoke much louder than the theoretical framework the author tried to build. It’s a fine book for a graduate just starting out, but experienced professionals might find it a bit repetitive. It offers a good reminder to stay curious, yet it doesn't quite provide the earth-shattering insights I was hoping for.
Show moreNot what I expected after seeing all the hype on my LinkedIn feed recently. While the stories about the invention of the Polaroid camera were entertaining, the actual system presented felt like basic common sense. In my experience, the book completely ignores the reality of severely dysfunctional workplaces where teamwork is actively discouraged by management. It paints a very rosy picture of corporate America that just doesn't resonate with those of us in more rigid or lower-paying industries. If you have total autonomy, this might work, but for the average worker, it feels a bit out of touch. It’s well-written, but the lack of economic justice context made it hard for me to connect.
Show moreQuestions about this book
What is the main idea of Great Work by David Sturt?
Sturt argues that anyone can do great work, which he defines as making a difference people love. Using a study of roughly two million award-winning results from organizations around the world, he found that the best performers rely on five skills: posing the right question, observing firsthand, speaking with people in their outer circle, strengthening the blend of ideas, and delivering the difference until it truly lands.
What are the five skills in Great Work?
The first is asking what is missing that people would love, as Edwin Land did when his daughter wanted to see her photo at once. Then come seeing for yourself, as at the Netflix sorting office visit, and talking to people outside your inner circle. Improving the mix means adding, simplifying and harmonizing. Delivering means continuing until the work makes a difference, as Instagram’s founders did.
Why does Sturt say you should talk to people outside your inner circle?
He notes that about 80 percent of the roughly 16,000 words we speak daily go to five to eight close people. Those people think like us and protect our feelings, so their views are not objective. Outsiders bring different thinking, unexpected questions and expertise. Sturt suggests inviting them in with simple openings, such as asking whether you can get their thoughts on something.
How can I apply Great Work in my job?
Start by reframing one routine task: ask who it affects and what bigger purpose it serves, like the hospital janitor who works quietly for patients. Go and observe a problem in person instead of relying on reports. Take your next idea to someone outside your usual circle. Before launching, check what to add, what to remove and whether everything fits together.
Who should read Great Work?
It suits employees who want their work to matter more, managers who want to encourage passion and new ideas in their teams, and founders refining products. Its lessons come from familiar stories, including Dr Seuss writing The Cat in the Hat from a short word list, Whirlpool reviving the top loader and Instagram growing out of a failed app called Burbn.
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