Everybody, Always: Becoming Love in a World Full of Setbacks and Difficult People
A practical guide to loving difficult people as well as easy ones. Goff shows how small acts of courage, deeds over words, love without scorekeeping and forgiveness turn a faith of good intentions into daily practice.

Table of Content
1. Introduction
1 min 01 sec
Loving the people who are easy to love takes no effort; loving the coworker who undermines you or the relative who wears you out is where most of us stall. In Everybody, Always, lawyer and human rights campaigner Bob Goff argues that this harder love is the heart of following Jesus, and that it is learned like any skill, in small repeated steps. His starting point is plain: God made the world one neighborhood, so nobody stands outside the circle you are asked to love.
Goff builds the case from stories in his own life, from a skydiving course with his son to a prison cell in Uganda. They all point one way. Love becomes real when it turns into small, visible actions, offered without keeping score, even to people who have done terrible harm. What you take from it is a handful of habits to try with a difficult person this week, and a picture of how far forgiveness can travel.
2. Make room for the people you avoid
1 min 37 sec
Most of us draw a quiet line around the people we are willing to care for. Goff points to a last supper, an airport arrivals hall and a pile of potatoes in Alabama to ask where that line should be.
3. Act with courage before every light turns green
1 min 44 sec
A blind long jumper, a pilot circling with a dark dashboard and a man who steers his wheelchair with his mouth all faced the same problem: they had to move before they could be sure.
4. Love a difficult person for thirty seconds first
1 min 40 sec
A father signed up for skydiving so he could jump with his son. The safety rules he memorized turned out to say more about patience, faith and grief than about parachutes.
5. Turn good intentions into kindness people can see
1 min 45 sec
Goff once fooled two visitors at a wax museum into thinking he was a statue. The prank made him wonder how often the rest of us pose as better people than we are.
6. Stop keeping score and let love be its own reward
1 min 37 sec
After years of saving arcade tickets for the grand prize, a family finally cashed in nearly a thousand of them. What they received changed how Goff thinks about earning approval.
7. Guide people well by naming who they are becoming
1 min 40 sec
A son ignored every reminder about his father’s old truck until it fell apart. Goff uses that failure, and two famous names from the Bible, to show a better way to shape someone.
8. Forgiveness that can change a whole community
1 min 42 sec
Goff helped convict a man of a horrifying crime against a child. Then he went back to visit him in prison, and what followed reached far beyond the two of them.
9. Conclusion
1 min 06 sec
Goff’s case comes down to this: love is a practice built from very small acts, and its real measure is the person you would least like to include. He admits that living this way is easier to describe than to do. Yet life keeps offering unexpected moments where God seems close, and taking the leap into them is how people grow.
His comparison is learning a new language. Nobody begins with the hardest verb tenses; a couple of new words each day carries you further over time. Faith grows the same way, with a little added daily instead of everything at once.
That suggests where to begin. Pick the person who wears you down most and give them 30 seconds of real patience, then another 30. When someone near you loses a job or a loved one, reach them before the second impact. Do one kind thing this week that nobody will ever credit to you.
Castle walls come down one stone at a time, and a prison cell in Uganda showed Goff that even the heaviest stone can move.
About this book
What is this book about?
Loving friends and family comes naturally. Loving the people who frustrate, frighten or wrong us is far harder, and most people quietly leave them out. Bob Goff argues that this harder love is the center of Jesus's teaching. Because God made the whole world one neighborhood, the word everyone has no exceptions. Goff, a lawyer who founded a human rights nonprofit, treats love as a skill that grows bit by bit. His lessons come from his own life: a skydiving course taken with his son, a landing with a broken dashboard light, a sack of nearly a thousand arcade tickets that bought one pencil, and a friend at an airport who treats every angry traveler with respect. The book's sharpest test is a witch doctor convicted of harming a child in Uganda, whom Goff later visited in prison and forgave. Readers get small, repeatable practices for difficult relationships, such as offering 30 seconds of patience at a time, along with a clear picture of how far forgiveness can reach.
Book Information
Who it's for
Christians struggling to love
Christians who find it easy to love friends but hard to love difficult coworkers, relatives or strangers.
Guiding through encouragement
Parents and mentors who want to guide people by encouragement rather than rules.
Carrying a grudge
Anyone carrying a grudge who wants a practical picture of what forgiveness can do.
About the Author
Bob Goff
Bob Goff is a lawyer, speaker and New York Times bestselling author whose books include Love Does, Dream Big and Undistracted. He founded Love Does, a nonprofit human rights organization working on freedom, human rights and education in countries including India, Uganda, Nepal, Somalia and Afghanistan. Through that work he serves as Honorary Consul for the Republic of Uganda to the United States. He speaks at leadership, church and university events and hosts visitors at The Oaks, a retreat center in Southern California.
Ratings & Reviews
Ratings at a glance
What people think
Listeners find this title to be an impactful and pleasant experience, with one noting it ought to be required reading. The narrative is packed with illustrations on how to love people like Jesus, and listeners like the way the author's personal accounts pull the audience in. Listeners call the book both deep and amusing, with one review emphasizing the practical tips provided for daily living.
Top reviews
Picked this up after seeing the catchy cover, but the contents inside were what actually changed my perspective on my cranky neighbors. Goff presents a version of faith that is vibrant and active rather than just a set of beliefs to be memorized. It is a convicting read that challenges the walls we build to keep ourselves safe from the 'other.' While some of his stories feel a bit extravagant for the average person, the core message of 'becoming love' is impossible to ignore. I appreciated how he focused on the idea that we are all just rough drafts of the people we are still becoming. This book is a loud invitation to stop just agreeing with Jesus and actually start doing what He did.
Show moreEver wonder what the world would look like if we actually took the 'love your enemies' command seriously? Bob Goff tries to answer that with whimsical stories that range from his law practice in Uganda to his interactions with local witch doctors. His writing style is incredibly folksy and energetic, making it feel like you’re sitting on a porch having a long conversation with a mentor. The truth is, his life of 'cannonball' love is exhausting to even read about, yet it’s deeply inspiring for anyone stuck in a spiritual rut. Some might find the lack of formal structure a bit messy, but the emotional impact is undeniable. It’s a beautiful reminder that love is simple, even when it’s remarkably difficult to practice.
Show moreWow, this was exactly the kick in the pants I needed to stop being so judgmental during my morning commute. Bob Goff has this unique way of making the most radical acts of grace seem like things we should all be doing before breakfast. Personally, I was getting a little bored with the repetitive structure until I hit the chapter about the TSA agent, which completely won me over. It’s a vibrant, entertaining book that manages to be both lighthearted and deeply convicting. The book draws you in with humor but leaves you questioning if you’re actually being the hands and feet of Jesus in your own neighborhood. It’s a must-read for anyone wanting to live more self-sacrificially.
Show moreBob Goff is essentially the human embodiment of a golden retriever, and his enthusiasm for people is absolutely infectious. This book should be required reading for anyone who claims to follow Jesus but has spent more time arguing on the internet than helping their neighbors. I loved the section where he talked about the Ugandan justice system because it showed the tangible fruit of his 'Love Does' philosophy. His writing is very punchy and uses short, impactful sentences that make the pages fly by. There were moments where I felt like he was speaking directly to my own fears and insecurities about not being 'enough.' Ultimately, it’s an joyous exploration of what happens when we stop being afraid of people who are different from us.
Show moreThe chapter on Adrien the TSA agent completely shifted how I view the 'invisible' people I interact with every single day. Goff writes with a sense of wonder that is rare in modern Christian literature, avoiding the typical grumpy or judgmental tone. Not gonna lie, I shed a few tears during the stories about his kids and the ways he intentionally built a family culture of adventure. He challenges us to be rivers instead of reservoirs, letting love flow through us rather than hoarding it for ourselves. Some might say it's oversimplified, but I think we often make faith way more complicated than it needs to be. It’s a thought-provoking guide to living a life that is truly centered on others.
Show moreAfter hearing Bob speak on a podcast, I knew I had to dive into his written work, and it did not disappoint one bit. He has this incredible ability to make you feel like you're capable of changing the world just by being a little kinder to the person at the grocery store. The stories are entertaining and the tone is always encouraging, even when he’s calling out our tendency to be opinionated and exclusive. I specifically loved the idea that our love should be a gift to God rather than something we do for recognition. It’s a rare book that makes you want to put it down and immediately go do something good for someone else. Goff’s perspective is a refreshing breath of air in a very chaotic world.
Show moreGoff has a way of storytelling that feels like a warm hug, even if his actual life experiences are miles away from the average person's reality. I found myself really leaning into the chapters about his friendship with Adrien the TSA agent and the truck battle with his dad. To be fair, it’s hard not to notice the immense privilege that allows him to fly home every night for dinner or hop planes to Kilimanjaro. That being said, the 'meat' of the message is still worth chewing on because our world is so desperately polarized right now. He encourages us to move from the bleachers to the field, which is a metaphor that really stuck with me. It's a solid four-star read that would have been perfect if it felt a bit more grounded.
Show moreFinally got around to reading this for my church small group, and it sparked some of the most honest conversations we've had in years. We talked a lot about his advice to love the 'creepy' or difficult people that we usually try to avoid. While some of the religious declarations felt a bit biblically thin, the heart behind them is clearly aligned with the character of Jesus. Frankly, the book is a bit disorganized and repeats the same thesis over and over through various stories. However, the chapter on the witch doctors in Uganda was so powerful it made the whole purchase worth it. It’s a gracious, challenging book that asks us to examine how our lives are actually working for the people around us.
Show moreAs someone who isn't particularly religious, I found the core message of kindness universal, but the execution felt a bit like a repetitive sermon. Look, Bob seems like a genuinely great guy, yet his insistence on holding 'office hours' at Disneyland feels incredibly out of touch for most people. The stories are charming until you realize they often center on his own heroics and vast financial resources, which can feel a bit like a Savior complex at times. I wanted more practical advice for dealing with truly toxic individuals rather than just whimsical anecdotes about windsurfing. The book is definitely 'fluffy' and focuses more on feelings than a structured argument. It’s a nice sentiment, but I think the entire point was made in the first twenty pages.
Show moreTo be fair, the sentiment here is beautiful, but I struggled with how loosely Goff handles scripture to fit his personal anecdotes. Frankly, a lot of his declarations about what God thinks felt more like his own opinions wrapped in a folksy package. While I appreciate the call to love the difficult people, the book lacks real-world strategy for those of us living without a private plane to escape the stress. It’s a fluffy, feel-good read that might be better suited for someone looking for inspiration rather than deep theological study. I also felt the repetitive nature of the chapters made the message lose its impact halfway through. It is a pretty book with a nice message, but it didn't quite live up to the massive hype.
Show moreQuestions about this book
What is the main idea of Everybody, Always by Bob Goff?
Goff argues that Jesus’s message of love has no exceptions: it includes people we dislike, fear or have been hurt by. Because God made the world one neighborhood, everyone counts as a neighbor. Since that kind of love is hard, Goff treats it as a skill learned bit by bit, through small acts of courage, deeds over words, kindness without scorekeeping and, at the hardest end, forgiveness of enemies.
What does skydiving teach about love in Everybody, Always?
Goff took a skydiving course with his son and drew three lessons. The licensing test requires total obedience for only about 30 seconds, so he suggests obeying Jesus for 30 seconds at a time with difficult people. A single tangled line means cutting away the parachute, as faith that excludes anyone needs rebuilding. And the second impact after a bounce is the deadly one, so reach people right after they fall.
Why does Goff say good deeds should not be a competition?
He tells how his family saved nearly a thousand arcade tickets for years and received one pencil. Collecting credit for good works is just as empty, he argues, because God’s love is already given. When he paid for a jailed caller’s ankle monitor and never heard back, he did not mind. Helping others, in his image, is like being a supporting actor in someone else’s story.
How can I apply Everybody, Always in daily life?
Start small. Give a difficult person 30 seconds of real patience, then try another 30. Reach out to someone right after a hard loss. Pick one virtue, as Goff chose patience, and act on it visibly each day. With children or people you guide, tell them who they are becoming instead of only what to do. Goff compares this to learning a language a few words a day.
What happened with the witch doctor in Uganda in Everybody, Always?
Goff helped a surviving boy named Charlie testify against his attacker, a witch doctor named Kabi, who was convicted in a historic Ugandan case. Later Goff visited Kabi in prison and forgave him. Over several visits Kabi expressed regret and began preaching love to other prisoners. Goff then founded a school for former witch doctors, and two graduates went on to save another child.
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