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12 min 25 sec
Available in:English

Cues: Master the Secret Language of Charismatic Communication

Shows how body language, voice, word choice and appearance tell others how warm and capable you are, and how to adjust those signals and read them in others.

Table of Content

Plenty of capable people do good work and still get passed over, and Vanessa Van Edwards thinks the reason is often not what they say but how they say it. In Cues, the behavioral researcher and founder of the Science of People lab points out that more than half of what passes between two people in any exchange is nonverbal. A face, a tone of voice, a single word or a shirt can decide whether people trust you.

Her throughline is simple. Every signal you send tells others how warm and how competent you are, and charisma is the right mix of the two. Once you can see those signals in yourself and read them in others, you can adjust them on purpose.

The ideas ahead cover the body, the voice, word choice and appearance, each with one cue to try and one to watch for. They are built for the next pitch, the next performance review or the next room full of strangers.

A founder with a strong product and real sales walked away from a room of investors with nothing, and five years later his company sold for a fortune. The reasons hid in two tiny signals.

Your body is already telling the people around you whether you are with them or keeping your distance. One simple movement, and one small angle of the head, change how safe they feel with you.

A hand drifts to the mouth, fingers find a necklace, and the mood of a meeting shifts. Catching that small gesture early tells you when to press on and when to give ground.

A couple fell in love without ever seeing each other, and doctors whose voices were rated poorly get sued more often. The sound of your sentences, especially how they end, shapes how far people trust you.

Two emails can share every fact and still leave opposite impressions of the person who wrote them. A handful of word swaps decides which one you send, and one habit cancels both.

A man realized on day one of a new job that every shirt he owned had shrunk, and his quick fix changed how the whole office saw him. Your appearance is already telling a story, chosen or not.

The Ring story is the one to keep. A founder with a strong product and real sales left a room of investors empty-handed, partly because of a rising voice and a frown he never noticed. Van Edwards’s book adds up to the claim that the distance between being good and being seen as good is made of small signals, and that those signals can be learned.

Her model is easy to carry. People keep judging you on two things, whether they can like you and whether they can respect you. Leaning in and tilting your head speak to the first. Standing tall and taking up space, she notes, speak to the second. Your voice, your words and your clothes speak to both.

Start by listening to a recording of yourself and checking whether your statements end level or climb like questions. Then, in your next meeting, watch the other people as closely as you watch yourself: who leans away, who reaches for their collar, and what you said just before.

Charisma, on this account, is a set of cues you can learn, and you are sending them already.

About this book

What is this book about?

Plenty of capable people do good work and still miss the promotion, the deal or the investment. Vanessa Van Edwards argues that the problem often lies less in what they say than in how they say it, since more than half of communication in any exchange is nonverbal. Her framework is built on two qualities: warmth, which makes people like you, and competence, which makes them respect you. Charisma is the right blend of both, and the result is trust. Cues are the physical and verbal signals that show others where you stand on each. Van Edwards works through four kinds of cue: the body, the voice, the words you choose and the way you look. For each she gives a signal to use yourself and a signal to watch for in others. Her examples include a Ring founder turned down on Shark Tank, Disney's trained park staff, a couple who fell in love through a wall and a comedian whose shrunken shirts made him look like a problem-solver. Readers learn practical ways to sound more certain, seem more approachable and notice the moment a conversation starts going wrong.

Book Information

Rating:

Genre:

Career & Success, Communication & Social Skills

Topics:

Influence, Personal Branding, Social Skills, Workplace Communication

Publisher:

Penguin Random House

Language:

English

Narrator:

Caleb

First published:

March 1, 2022

Pages:

320

Length:

12 min 25 sec

Get the book:

Amazon

Who it's for

  • Professionals missing promotions

    Professionals who do strong work but keep missing promotions or the important meetings.

  • Founders and sales teams

    Founders and salespeople preparing pitches who want to sound sure and read the room.

  • Managers in hard conversations

    Managers who want to spot discomfort early in hard conversations.

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About the Author

Vanessa Van Edwards

Vanessa Van Edwards is a behavioral researcher and bestselling author who founded Science of People, a lab studying human behavior, communication and relationships. She has taught as a Harvard University instructor and has trained people skills at Google, Microsoft and Comcast. Struggles with social situations in her youth pushed her to test behavioral science on herself. She has spoken at MIT and SXSW, and her work has appeared on CNN and in Fast Company. She also wrote Captivate.

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Ratings & Reviews

Ratings at a glance

4.5

Overall score based on 641 ratings.

What people think

Listeners find the work deeply perceptive and grounded in research, offering actionable techniques for command of interpersonal signals. They value how it reshapes their conversational abilities through accessible information and authentic real-world scenarios. Listeners commend the writing and view the guide as a masterclass on the nuances of human interaction.

Top reviews

Supatra

This book is a game-changer for anyone who feels slightly out of sync in professional settings. Vanessa Van Edwards breaks down the invisible language of charisma into two manageable pillars: warmth and competence. I loved the "detail by detail workshops" because they make the abstract concepts feel tangible and immediately applicable to real life. Some might find the advice on hand gestures a bit basic, but the way she frames it through the lens of evolutionary psychology makes it stick. To be fair, some sections felt a little repetitive, yet the overall impact on my confidence was undeniable. I've already started tweaking my pitch for work, and the response from my colleagues has been noticeably more positive. It’s a science-backed roadmap for anyone wanting to navigate social hierarchies without feeling like they’re faking a new personality.

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Oksana

Wow. This is a highly practical guide to human interaction that I've encountered recently. The breakdown of the 1960 Nixon-Kennedy debate was a total eye-opener regarding how visual cues can completely override the actual words being spoken. I also found the analysis of Shark Tank pitches to be incredibly helpful for understanding why certain entrepreneurs succeed despite having less-than-perfect business plans. Vanessa manages to make the science of "vocal power" feel like a fun workshop rather than a dry academic lecture. Every chapter is filled with actionable tips that you can test out the very next time you’re in a meeting or on a Zoom call. It’s rare to find a book that is this entertaining while still being a legitimate masterclass on social influence.

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Mason

The chapter on vocal cues changed the way I think about my own speech patterns entirely. I never realized how much my "question inflection" at the end of sentences was undermining my authority during presentations. Vanessa Van Edwards provides a science-backed exploration of how we can master our inner state to project the message we actually want others to receive. It isn't just about "faking it"; it’s about aligning your external signals with your internal goals to build better rapport. I bought copies for my entire management team because the strategies for gaining trust are so easy to implement across different departments. Being a leader is exhausting, but having a toolkit of specific signals to use makes the "people" side of the job much more manageable.

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Mo

Look, if you want to get better at reading people, you aren't going to find a more accessible guide than this. The author defines charisma as the perfect intersection of warmth and competence, then shows you exactly how to dial those two knobs up or down depending on the situation. I particularly loved the "flubs" she highlighted from successful entrepreneurs; it’s comforting to see that even unicorn-builders struggle with social cues sometimes. The book is very visual, which I appreciated, as it’s much easier to see a gesture than to just read a description of one. It’s a super quick read that manages to feel like a high-level coaching session. Whether you’re an introvert or an extrovert, there are definitely a few "gold nuggets" here that will improve your social game.

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Hang

After hearing Vanessa on a podcast, I knew I had to check out the full book to see if the insights held up. While some of the psychological studies are definitely on the lighter side, the practical application of these cues is where the book truly shines. It’s a masterclass in human interaction that teaches you how to convey influence and build trust without saying a single word. I’ve started using the "hand gesture" tips during my lectures, and I’ve noticed a significant increase in student engagement almost immediately. My only real complaint is that the writing can be a bit repetitive, as she circles back to the same few themes frequently. Regardless, it’s a brilliant resource for anyone who wants to polish their professional image and communicate with more intention.

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Pakinee

Ever wonder why some people walk into a room and instantly command attention while others just fade into the background? "Cues" attempts to answer that by deconstructing the specific signals we send through our body language and tone. As a self-described "recovering awkward person," the author’s voice is relatable, making the dense research feel much more approachable for the average reader. The book is packed with visuals and graphs that help illustrate exactly what a "charismatic" stance looks like compared to one that signals insecurity. Truth is, I didn't agree with every single suggestion—some of the advice on digital communication felt a bit forced and over-the-top. However, the core message about balancing friendliness with authority is something I’ll be thinking about for a long time.

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Wei

Finally got around to reading this after seeing it all over my LinkedIn feed, and it mostly lived up to the hype. The section on "digital cues" was the standout for me, specifically the advice on how to phrase emails to project both approachability and power. Little things like adding "Anything I can do to help?" might seem obvious, but seeing the data behind why those phrases work was enlightening. I do think the book could have been about fifty pages shorter if she didn't repeat the "warmth and competence" mantra quite so often. Still, the visual examples and bolded key points make it an exceptionally easy text to skim when you need a quick refresher. It’s a solid addition to the library of any aspiring leader or public speaker.

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Lars

Personally, I found this to be a fascinating deep dive into the tiny habits that define our social success. I’ve followed the author's YouTube channel for a while, but having all this information organized into a cohesive framework is much more effective. The "never pick up the phone in a bad mood" tip sounds simple, but once she explains the vocal science behind it, it makes total sense why people react the way they do. Some of the advice on how to dress to increase "competence ratings" felt a bit dated and perhaps a little culturally tone-deaf in parts. Despite that, the majority of the book is filled with practical strategies that actually work in the real world. It’s a must-read if you want to understand the "hidden language" happening beneath every conversation.

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Somporn

As someone who works in human resources, I picked this up hoping for deep insights into employee engagement and interview dynamics. While there are definitely some gold nuggets here regarding non-verbal communication, the "hustle culture" tone throughout the book was a bit off-putting for me. Vanessa Van Edwards is clearly very smart, but at times the advice borders on manipulation rather than genuine connection. I also found myself questioning some of the research cited, as some of these psychological studies have famously struggled with replication in recent years. It’s a quick read with some useful email templates, but you have to take the "science" with a massive grain of salt. If you’re looking for a superficial boost in your professional image, this works, but it lacks the depth I was truly craving.

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Chee

Not what I expected at all, and frankly, I’m surprised by the sheer number of five-star ratings. This book reeks of the kind of self-help hucksterism that tries to sell common sense as "groundbreaking scientific breakthroughs." Most of the "cues" she discusses—like smiling or using hand gestures—are things we learn in elementary school, yet they’re packaged here like secret ancient wisdom. The writing style is breezy but shallow, and the author spends way too much time talking about how smart she is for "cracking the code" of human behavior. More concerning is the way she overstates the validity of questionable research that hasn't been properly replicated. It’s essentially a long-form YouTube script that could have been summarized in a single blog post. Save your money and just watch a five-minute video on body language instead.

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Questions about this book

Van Edwards argues that more than half of communication is nonverbal, and that the signals we send through body, voice, words and appearance tell others how warm and how competent we are. Charisma is the right blend of the two, producing trust. By becoming aware of your own cues and reading other people’s, you can earn more recognition, win pitches and network more effectively.

Warmth is what makes people like you, and competence is what makes them respect you. Together they create trust. Someone with warmth alone may be popular but passed over for promotion, while someone with competence alone may achieve a lot but be left out of social and networking events. Leaning in signals warmth; standing tall and taking up space signals competence.

Question tone is raising the pitch at the end of a statement so it sounds like a question. Van Edwards says it signals low confidence and asks listeners to approve of you. Ring founder Jamie Siminoff did it when saying his own name on Shark Tank, where every investor turned him down. Listening to recordings of your own talks helps you catch and fix it.

Watch for leaning away and blocking. Blocking includes covering the mouth or eyes and fiddling with a necklace or the area near the base of the throat. Van Edwards links these gestures to anxiety, hiding something or receiving surprising news. When you see them, look for what triggered them, then respect the boundary, offer reassurance or give the person some space.

It suits professionals who feel overlooked despite doing good work, founders and salespeople who pitch ideas, and managers handling difficult conversations. Its tools are small and specific: leaning in to show interest, avoiding a rising tone at the end of statements, choosing warmer or more precise words to fit a goal, and dressing in ways you can sustain consistently.

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