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13 min 47 sec
Available in:English

Weekend Language: Presenting with More Stories and Less PowerPoint

Shows professionals how to drop slide-heavy business speak and present the way they talk on weekends: plan the message before the slides, lead with stories and audience benefits, use voice and body, and rehearse hard.

Table of Content

At a weekend party, most people tell stories that make friends laugh and repeat them across the room. On Monday, the same people open a deck of 118 slides and talk about mission-critical solutions. In Weekend Language, communication trainers Andy Craig and Dave Yewman argue that the fix is to bring the Saturday voice into the Monday meeting. They start from a blunt figure: by their count, 90 percent of PowerPoint presentations fail to engage the people watching them.

Their argument runs in a straight line. Audiences remember a speaker who has thought the message through, tells it as a story, leads with what listeners gain, delivers it with voice and body, and rehearses until it sounds unplanned. Slides are optional. Along the way the book shows how to test a talk before building a single slide, where to put your strongest line, how long to hold someone’s gaze and roughly how many hours a ten-minute talk deserves.

Most presentations fail before the speaker says a word, because of the order in which they were built. A month without projectors sounds extreme, yet it forces the one decision most decks let presenters skip.

A lightweight pair of shorts, a NASA broadcast and a garage workbench all sold products better than any feature list. They point to four storytelling tools almost everyone already uses, just never at work.

Audiences give a speaker a brief window of full attention, and most presenters waste it on warm-up. A self-described boring CEO found out what happens when the opening answers the question every listener silently asks.

A top ten list sounds like a gimmick, but a well-known venture capitalist uses it for a reason most speakers miss. A Nobel physicist adds a test for whether you really understand your own material.

Executives once started betting on a colleague’s talk instead of listening to it. The reason had nothing to do with his analysis, and it shows how much of a message travels through sound, movement and a glance.

Steve Jobs looked relaxed on stage, yet he had a portable toilet installed for his rehearsals. The habits of Churchill, Martin Luther King Jr. and an insurance chief show what looking effortless really costs.

Weekend Language asks presenters to stop splitting themselves in two. The person who tells a good story over dinner already knows how to hold attention. The task is to carry that person into the conference room and give them the preparation a Monday audience deserves. Slide decks, jargon and slow build-ups are what fill the space when that preparation is missing.

So begin with the next talk on your calendar. Before opening any software, write down its one key point and the action you want from the room, then put your first sentence through the so what and who cares test. Find a single story that proves the point, and get its details from the people who lived it. Then rehearse it out loud, on camera, for far longer than feels reasonable, closer to an hour for every minute you will speak.

Picture Steve Jobs after two days of rehearsal, walking on stage as if he had just thought of what to say. The audience never sees the hours, only a speaker who seems to be talking with friends.

About this book

What is this book about?

Most people are good storytellers on a Saturday and dull presenters by Monday. They build talks slide by slide, fill them with jargon about end-to-end solutions and lose the room within minutes. Andy Craig and Dave Yewman, founders of a media and presentation training company, argue that the problem is a habit of starting in the wrong place. Their remedy is weekend language: the plain, conversational storytelling people use with friends, brought into pitches, meetings and keynotes. The book proposes a 30-day break from PowerPoint and shows how examples, anecdotes, analogies and backstories make products and plans memorable. It explains why the strongest material belongs in the first two minutes. It then turns to delivery, from pauses and volume to eye contact and movement, and to rehearsal, with stories of Steve Jobs, Winston Churchill and a Zurich insurance chief. Readers get a practical method for building a talk around one key point, a test for cutting what the audience does not care about, and a realistic sense of how much practice a polished presentation takes.

Book Information

Rating:

Genre:

Communication & Social Skills

Topics:

Public Speaking, Storytelling, Workplace Communication

Publisher:

DASH Consulting

Language:

English

Narrator:

Luke

First published:

November 27, 2013

Pages:

106

Length:

13 min 47 sec

Get the book:

Amazon

Who it's for

  • Managers and team leads

    Managers and team leads who build every talk in PowerPoint and watch the room drift.

  • Founders and salespeople

    Founders and salespeople pitching products who need a story instead of a feature list.

  • Facing a big presentation

    Professionals with a big presentation coming up who want a rehearsal plan that works.

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About the Author

Andy Craig

Andy Craig and Dave Yewman founded Elevator Speech Inc., a company that provides media training and helps people present better. Yewman is a communications specialist with more than 15 years in the field and a former newspaper reporter and columnist. He speaks regularly to groups about talking to reporters, employees, sales prospects, shareholders and consumers in plain, brief, persuasive terms.

Ratings & Reviews

Ratings at a glance

4.3

Overall score based on 42 ratings.

What people think

Listeners find the book beneficial and straightforward, offering realistic advice and strong examples that allow for a speedy read. They value the stimulating insights, as one listener pointed out how it maintains a link between the message and the crowd, while another praised the integration of narratives into presentations. The material is lauded for enhancing communication abilities, with one listener noting visible progress in their speaking style since completing the book.

Top reviews

Cooper

Weekend Language completely transformed how I approach my Monday morning meetings. We spend our Saturdays telling vivid, hilarious stories at a barbecue, but the second we step into the boardroom, we turn into PowerPoint-obsessed robots spitting out jargon like 'synergistic deliverables.' This book is a wake-up call to bring that authentic, relaxed personality back into professional settings. I love the concept of the PowerPoint detox; removing the crutch of slides forced me to actually connect with my team. It’s practical, punchy, and the first business book I’ve actually enjoyed finishing in a single sitting. My colleagues have already noticed that I'm more animated and clear when I speak. Truly a game-changer for anyone who hates corporate-speak.

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Saowalak

Wow. This is the first time I’ve actually felt excited to rework a slide deck. The mosquito example from Bill Gates really stuck with me as a way to make a point visual rather than just stating a fact. We often forget that we are the presentation, and the slides are just the backup singers. This book is short, punchy, and doesn't waste any of your time with unnecessary filler. It’s a total game-changer for anyone who struggles with boring, corporate-speak presentations. I highly recommend it for any team that is stuck in a cycle of endless, forgettable meetings. It really encourages you to find your own authentic voice again.

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Daranee

After hearing several leaders at my company recommend this, I was curious if it would live up to the hype. It does. The advice to ditch jargon and speak like a human being is simple, but so few people actually do it in the workplace. I particularly liked the Feynman-style approach to explaining complex ideas—if you can’t explain it simply, you don’t know it. Using concrete examples instead of abstract data points has helped me keep my audience’s attention much longer than before. This book is a must-read for anyone who wants their ideas to actually stick. It helps you pass the 'Who cares?' test with flying colors every time you open your mouth.

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Aisha

Think of your next presentation as a conversation at a barbecue rather than a lecture from a podium. That’s the core shift this book encourages, and it works wonders for engagement. By incorporating backstories and personal anecdotes, you bridge the gap between you and your listeners. It takes intelligence to make things simple, and this book gives you the tools to do exactly that. The focus on preparation and 'recording yourself' is humbling but necessary if you want to be a top-tier communicator. Don't waste money on a fancy seminar; just read this and start practicing. It’s thought-provoking and keeps your messages connected to the audience’s real-world needs. Five stars for the practical, no-nonsense blueprint.

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Gioia

Finally, a business book that doesn't feel like a chore to get through. The 'So what? Who cares?' test is something I now apply to every single email and presentation I draft because it cuts through the fluff immediately. Craig and Yewman emphasize that stories are what people remember, not bullet points on a screen. My only minor gripe is that some of the examples felt a bit repetitive, but the logic remains sound. Following the journalism-style inverted pyramid helps keep my audience engaged from the first two minutes. This is a solid, helpful resource for anyone looking to simplify their message and make abstract concepts tangible. It makes the scary task of public speaking feel much more manageable.

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Chan

The 30-day PowerPoint detox sounds absolutely terrifying, but the logic behind it is undeniable. By banning slides, the authors force you to focus on the narrative first—a complete reversal of how most of us work. I started using the 'three-second rule' for my visuals, ensuring that if someone looks at a slide, they get the gist instantly before returning their eyes to me. This shift makes the presenter the center of attention rather than a glowing screen. It requires more preparation than 'winging it,' but the impact on my sales calls has been noticeable. Definitely worth the two hours it takes to read. If you want people to retell your anecdotes instead of ignoring your charts, pick this up.

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Suthinee

As someone who presents to executives weekly, I found the section on 'signposting' and ending early to be incredibly insightful. Most people try to cram as much information as possible into their allotted time, which just leads to mental fatigue for the audience. This book teaches you to respect people's time by leading with your strongest material and finishing a few minutes ahead of schedule. The authors have a great way of explaining how to make abstract technical concepts tangible through analogies. I’ve already started using more 'imagine' scenarios to hook my listeners. My delivery has improved, and I feel much more confident standing away from the podium. It's a quick read that offers immediate ROI.

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Maya

Truth is, I never realized how much my nervous 'ums' were killing my credibility until I read the chapter on vocal fillers. The authors provide a very grounded approach to mastering your delivery, from strategic pausing to intentional movement across the stage. It’s not just about what you say, but the energy you project. I appreciate how they demystify the 'spontaneous' success of speakers like Steve Jobs by revealing the hours of grueling practice behind the scenes. It’s a quick read with practical points that you can implement the very next day. I'm definitely recommending this to my whole department to help us eliminate the 118-slide decks we've become addicted to. Great examples throughout.

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Wipada

Look, the fundamental philosophy here is great, but the book feels a bit light on substance for the price point. The S.T.O.R.Y. methodology is a nice mnemonic, yet I found myself wishing for more detailed workshops on crafting the actual stories. It’s a lot of 'what' and 'why' with a little less 'how' than I usually prefer in a professional development guide. That said, the reminder that 93% of communication is non-verbal was a much-needed kick in the pants. It’s a good primer for novices, but seasoned speakers might find it a bit repetitive after the first fifty pages. Use it as a quick refresher rather than a deep dive into communication theory.

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Duangjai

Is it just me, or have we heard all of this before? Frankly, while the core message of using 'weekend language' is charming, most of this feels like common sense repackaged for a corporate audience. If you’ve ever taken a basic communications class, you already know about the inverted pyramid and keeping slides simple. The text often feels bloated with endless anecdotes that prove their point but don’t necessarily show you the mechanics of how to do it yourself. It’s a very quick read, which is nice, but I was hoping for more ground-breaking strategies instead of Journalism 101. For a seasoned professional, this might feel like a waste of twelve bucks for info you can easily find on the web.

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Questions about this book

Andy Craig and Dave Yewman argue that people present best when they speak the way they do on weekends, in plain, conversational stories. At work, they slip into jargon and long slide decks that lose audiences. The book’s method is to plan the message before any slides, lead with what listeners gain, illustrate it with stories, deliver it with voice and body, and rehearse far more than most people do.

Most talks, the authors say, are built backward: the speaker makes slides first and works out the message later, which produces clutter and unclear points. Taking projectors and laptops out of meetings for a month forces presenters to choose one key point, decide how to illustrate it in words and focus on what the audience should do afterward. It takes more preparation, but audiences understand the message better.

The authors name four: examples, anecdotes, analogies and backstories. Vignette proved its scale with the story of NASA streaming a space probe collision to 250 million people. Golfsmith’s description of itself as a candy store for golfers was repeated by reporters. They also recommend reporting stories like a journalist, by interviewing the people involved, and using the word imagine to make an abstract product feel real.

The book suggests roughly one hour of preparation for each minute you will speak, with less needed for later versions of the same talk. Rehearse out loud, begin several weeks ahead, record your sessions and review them like game footage. Before every 45-minute keynote Steve Jobs rehearsed for two days, and Winston Churchill spent 45 minutes of preparation on each minute he spoke.

It suits anyone who presents at work and suspects their slides are doing the talking: managers running meetings, founders and salespeople pitching, and executives facing a large audience. Its advice is concrete, from finishing a little early and holding eye contact for one to two seconds to standing up and wearing a headset for remote presentations.

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