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13 min 29 sec
Available in:English

Get It Done: Surprising Lessons from the Science of Motivation

Shows how to build motivation by design: wording goals well, rewarding real progress, finding the fun in dull tasks, getting through the slump in the middle and using other people to keep going.

Table of Content

If your to-do list keeps the same dull tasks for months, and every new hobby fades within weeks, the cause may be your setup. In Get It Done, University of Chicago behavioral scientist Ayelet Fishbach argues that motivation can be engineered by changing your circumstances: how you phrase a goal, what you reward, how you watch your progress and who you keep nearby. Her first lesson is about wording. A goal stated as the outcome you want, such as finding a job, pulls harder than one stated as a chore on the way there, such as applying for jobs.

That idea runs through the whole book. Motivation is less a gift some people are born with than a set of conditions anyone can arrange. Along the way come a coffee loyalty card, a dust ball spotted in the middle of a yoga pose, cobras bred for bounty money and a cycling study from 1898. Each one turns into a small change you can make to a goal you are already chasing.

Sensible goals like sleeping more or doing well at a new job often produce nothing at all. Three small tests and two numbers explain why some goals drag you forward while others sit untouched for months.

A reward can push you toward a goal or push you straight past it into trouble. A story about cobras in India shows how easily an incentive ends up feeding the very problem it was meant to fix.

Mark Twain drew a sharp line between work and play, and it predicts which goals you will stick with. The trick is moving a tedious task across that line without changing the task itself.

Sometimes counting what you have done keeps you going, and sometimes staring at what is left works better. A coffee card and a dust ball show which view helps you, depending on where you stand.

Guitar, painting, a new language: they start with great energy and vanish a month later. Fishbach explains why the long stretch between start and finish drains effort, and how a simple date on the calendar can reset it.

Most people would rather forget their failures, and that habit throws away the most useful data they have. One strategy for getting back on track sounds backward: start telling other people what to do.

Cyclists in an old experiment rode faster under one simple condition, and it had nothing to do with training. The same effect works at a desk, and a photo might be enough to trigger it.

Fishbach’s message is that getting things done depends mostly on circumstances, and circumstances are something you can change. The fix starts with changing your circumstances, which lies within your control, so the goal, the reward, the view of progress and the setting each do part of the work. The cobra breeders show what happens when those conditions point the wrong way, and the loyalty card shows what happens when they point the right one.

The place to begin is the goal you dropped somewhere in the middle. Rewrite it as an outcome you want, with an amount and a deadline you chose yourself. Cut the remaining distance into weekly pieces so no stretch feels endless. Pick a date to restart, a Monday or any day you decide to treat as a birthday, and attach one small pleasure you allow only while you work on it. If you can, do that work where other people can see you.

In the 1898 study, riders racing one another went faster than riders racing only the clock. What changed their speed was the setting, and the setting is yours to arrange.

About this book

What is this book about?

Most people know the pattern. Chores sit on the list for months, new hobbies fade after a few weeks, and big projects lose steam halfway through. Ayelet Fishbach, a behavioral scientist at the University of Chicago, argues that the fix lies mostly in your circumstances, and that circumstances are something you can change. She starts with the goal itself: how to word it, how to put a number and a deadline on it, and how to pick rewards that track real progress instead of whatever is easy to count, a danger the cobra effect makes vivid. She then turns to momentum, showing when to look at what you have done and when to look at what is left, why motivation sags in the middle of any goal, and how failure and even giving advice can keep you moving. Finally she looks outward, at role models, anti-role models and the plain effect of having other people nearby. Readers get a practical set of tools from motivation science, from temptation bundling to the fresh start effect, that apply to work, fitness, money or the paperwork they keep putting off.

Book Information

Rating:

Genre:

Personal Development, Psychology

Topics:

Goal Setting, Incentives, Self-Control

Publisher:

Hachette

Language:

English

Narrator:

Hannah

First published:

January 1, 2022

Pages:

304

Length:

13 min 29 sec

Get the book:

Amazon

Who it's for

  • Workers with stalled projects

    Professionals with projects that stall halfway and paperwork that sits for months.

  • Habit starters losing steam

    People who start hobbies, workouts or language courses with energy and drop them within weeks.

  • Goal setters wanting motivation

    Anyone setting goals for work, money or health who wants them to pull instead of nag.

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About the Author

Ayelet Fishbach

Ayelet Fishbach holds the Eric J. Gleacher Distinguished Service Professorship in behavioral science and marketing at the University of Chicago Booth School of Business, where she studies motivation, self-regulation and how people pursue goals. She has published more than one hundred papers in psychology and business journals. Her motivation research has earned honors including the Fulbright Educational Foundation Award, and outlets such as the New York Times, CNN and NPR have reported on her findings.

Ratings & Reviews

Ratings at a glance

4.2

Overall score based on 833 ratings.

What people think

Listeners find the book both useful and captivating, with one listener mentioning how it integrates theoretical concepts with practical application. They value the high level of readability, calling the experience truly enjoyable. The work earns praise for its high-quality research, with one listener pointing out how it combines academic findings with real-world examples.

Top reviews

Pornthip

Finally, a book that explains the psychology behind our procrastination without just telling us to 'work harder.' Ayelet Fishbach’s personal story is inspirational, and her expertise as a professor shines through every page. I’ve read dozens of productivity books, but this is the one that actually helped me understand why I lose steam in the middle of projects. The "Ulysses Pact" concept—where you pre-commit to a goal by removing distractions—is something I’ve already started implementing with great success. This is genuinely fun to read and incredibly helpful. If you only read one self-help book this year, make it this one. It’s a masterpiece of behavioral science that avoids the usual fluff.

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Chan

Wow, I didn't expect a book written by a University of Chicago professor to be this genuinely fun to read. Fishbach has this amazing ability to take complex psychological studies and turn them into actionable, everyday advice. The way she covers "the middle problem"—that slump we all get into halfway through a goal—was eye-opening and deeply relatable. The book is well-qualified and sophisticated, yet it never feels like a dry lecture. It weaves together theory and practice seamlessly. I’ve already bought copies for a few friends who are trying to launch their own businesses. This is truly an excellent resource for any motivated person looking for an edge.

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Adam

In my experience, most business-adjacent books lack the scientific rigor to make their advice stick, but Fishbach is the exception. This book is a deep dive into how self-motivation actually works. It's not just about "grinding." It's about understanding the mechanisms of the human mind. The chapter on negative feedback was particularly powerful for me. We often sabotage ourselves by tuning out critics, but this book shows you how to use that information to fuel growth. It’s an honest, high-quality, and deeply researched guide. If you’re serious about changing your habits and actually finishing what you start, you need to read this book. It is highly recommended for anyone looking for real answers.

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Yuki

Fishbach brings a much-needed scientific lens to the self-help genre, moving away from the typical business-bro advice. What I appreciated most was the focus on intrinsic motivation rather than just external rewards. The book does a fantastic job of weaving together theory and practice, making it feel applicable to real-life struggles rather than just an academic exercise. I particularly enjoyed the section on negative feedback and how to process it correctly when reality forces a course correction. It’s a bit dense at times, and some of the examples feel a little bit Western-centric, but the overall framework is solid. It’s a high-quality read for anyone who is serious about understanding the mechanics of goal-setting.

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Vilaiporn

Maybe I’ve just read too many books on goal-setting, but I found this one to be surprisingly refreshing in its depth. It’s readable. It’s engaging. Most importantly, it’s backed by actual data. As someone who often feels overwhelmed by having too many balls in the air, her advice on juggling multiple goals and creating a hierarchy of priorities was exactly what I needed. She blends research with real-world examples in a way that feels organic rather than forced. My only minor complaint is that some of the "hacks" feel a bit like common sense disguised as revolutionary science, but the presentation makes them worth revisiting. It's a very solid four-star resource.

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Mingkwan

As someone who struggles with juggling multiple projects, the framework for a hierarchy of goals was a total game-changer for me. Truth is, I’ve always tried to do everything at once, which just leads to burnout. Fishbach’s explanation of how to prioritize and find compromises between competing objectives was incredibly enlightening. The book is a good review of the science behind motivation and offers an honest look at the difficulties we face when life gets in the way. It’s not a magic wand, but it’s a very sturdy toolbox. I’d recommend it to anyone who feels like they’re constantly busy but never actually finishing their most important tasks.

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Kob

Picked this up after seeing it on a 'best of' list, and it's a bit of a mixed bag. The core concepts, like the "small area principle" and the "Ulysses Pact," are genuinely interesting and offer a more scientific approach than your average "hustle culture" blog post. However, the pacing is a bit off. It just went on and on about some things that could have been summarized in a single paragraph. Look, the research quality is high, but the book could have been significantly shorter without losing its impact. I’m glad I read the chapter on "the middle problem," but I’m not sure how much of the rest I will actually retain after a few weeks.

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Hazel

To be fair, the author's constant use of the word "we" became unbearable about fifty pages in. She writes as though everyone shares the same drive for "optimal economic utility," which is far from reality. I call this the Zucchini Test: if you say "we love zucchini" just because most people do, you’re ignoring the group that hates it. I’m not part of her "we." Fishbach often assumes all people act like the educated elite, ignoring cultural nuances entirely. While the science on intrinsic motivation is actually quite useful, the tone can feel slightly smug and exclusionary. It’s a narrow, academic view of human existence that doesn't always translate to the real world.

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Rung

Ever wonder why every productivity book feels like a remix of the same three studies? I’ve been reading a lot of Adam Grant lately, and unfortunately, a large portion of "Get It Done" felt like information I had already saturated myself with. While Fishbach is clearly a brilliant researcher, the case studies she uses often feel recycled from other major bestsellers in the behavioral science space. To be fair, if you are completely new to the genre, you might find some value here. However, for those of us who have a shelf full of these guides, there isn't enough fresh material to justify the time. It was an okay read, but I struggled to stay engaged until the end.

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Araya

I really wanted to like this, but I ended up as a DNF after the first few chapters. Frankly, I felt a little sick after the author described behavioral experiments where researchers lied to children just to see how their motivation to draw would change. What if one of those kids was the next Charles Schulz and had their love of art destroyed for a study? The author seems blind to the potential long-term damage of these "intellectual dances" in academia. It’s hard to take advice on productivity from someone who views people like quarks in a lab. Beyond the ethical issues, the book feels like a long, puritanical lecture on maximizing "utility" at the expense of curiosity and joy. I simply couldn't finish it.

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Questions about this book

Fishbach argues that motivation is something you can design by changing your circumstances. Goals work best when stated as outcomes you move toward, with a number and a deadline you set yourself. Rewards should track real progress, dull tasks need some built-in enjoyment, progress should be read the right way, the middle of a goal should be kept short, and other people can raise your effort just by being present.

The middle problem is the drop in motivation partway through a goal. Fishbach explains it with the small-area principle: people compare their next step with whichever looks smaller, the progress made or the distance left. In the middle both look equally large, so neither motivates. She suggests keeping the middle brief, such as by setting weekly targets, and casting the current moment as either a fresh start or a finish.

People tend to work harder right after a temporal landmark, a date that stands out on the calendar, such as a Monday, a birthday or the new year. Fishbach suggests creating such a landmark on purpose. If you plan to start exercising on a particular date, treat it as a kind of second birthday, which can help you restart a goal that has stalled in the middle.

Reward output instead of hours. If you want a promotion, aim for something like one unrequested report that would help your team within three months, or one written product pitch each month. Break distant deadlines into weekly assignments to avoid the mid-project slump. And consider working where colleagues or other people can see you, since effort tends to rise when others are watching.

It suits people who start goals with energy but struggle to finish them: professionals with long projects, people trying to build exercise or saving routines, and anyone with tasks that sit on the list for months. It is practical and based on motivation science, offering specific tools such as temptation bundling, the goal gradient effect and giving advice to others when stuck.

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