Eat What You Kill: Becoming a Sales Carnivore
Shows salespeople how to stop waiting for leads and create their own deals. It combines a hunter's mindset, a daily pitch target worked out from an income goal, four buyer types and a five-part pitch.

Table of Content
1. Introduction
1 min 00 sec
If your income rises and falls with the leads your company hands you, Sam Taggart has an uncomfortable diagnosis: you are grazing, not hunting. In Eat What You Kill, Taggart, who began by selling solar and alarm systems door to door before he became a sales trainer, splits sellers into two kinds. Herbivores wait for prospects to appear. Carnivores go out and find them. When business dries up, he warns, the herbivores are usually the first to lose their jobs.
His argument is that sales results follow from how you think. The hunter’s mindset only pays off, though, when hard numbers, a quick read of each buyer and a pitch with a fixed shape stand behind it. Drive gets you to the door. Math tells you how many doors you need. The pitch decides what happens once one opens.
By the end you will have a daily target you can calculate tonight and a way to shrug off rejection. You will also know four buyer types to spot in half a minute and have a five-part pitch to rehearse.
2. Stop waiting for leads and go hunt them
1 min 20 sec
Two salespeople can sell the same product for the same company and still face a downturn very differently. One of them panics when the phone goes quiet. The other barely notices, and the reason starts long before the slump.
3. Raise the speed limit you set for yourself
1 min 43 sec
A great quarter can be the worst thing that happens to a salesperson. It depends on what they decide it means, and on a number most of them absorbed years ago without noticing.
4. Turn pressure, teammates and rejection into fuel
1 min 46 sec
Some top sellers make promises at home that they are afraid to break. Others borrow a trick from a science fiction film. Both habits explain why some people stay sharp at the hundredth door of the day.
5. A daily number that tells you if you're winning
1 min 47 sec
Ask most salespeople how many conversations their yearly goal requires, and they cannot say. The answer is simple arithmetic, and it often exposes a second problem hidden inside an exhausting nine-hour day.
6. Read every buyer within thirty seconds
1 min 56 sec
The same friendly, confident pitch can charm one prospect and lose the next. Taggart argues that each person shows you how they want to be sold almost immediately, if you know what to look for.
7. A pitch that makes the prospect chase you
1 min 58 sec
Most sellers stop once they have built trust and shown value. The best ones add a move that seems to risk the whole sale. It changes who is doing the chasing.
8. Conclusion
1 min 05 sec
Taggart’s title is a warning as much as a motto. A seller who eats only what is served depends on whoever does the serving, and a downturn can take that support away fast. His answer is to become the one who finds the meal. That means being hungry enough to chase a company record and steady enough to forget a string of refusals. It also means being disciplined enough to know exactly how many conversations a year’s income requires.
The book is useful because the mindset never floats free of the mechanics. Drive feeds the daily count, and a leaner day makes room for more conversations. Each conversation goes better when you can tell a Driver from a Passive and follow a pitch that ends with the prospect wanting to qualify.
The first step fits on the back of an envelope. Divide your income goal by your commission and add the cancellations. Then work back through your demo and pitch rates to a number for tomorrow, and track the hours you actually spend talking to buyers. After that, knock on the next door as if it were the first.
About this book
What is this book about?
Plenty of salespeople live on whatever leads their company hands them. When the market slows, those leads dry up, and so does their income. Sam Taggart, who began by knocking on doors to sell solar and alarm systems, calls these sellers herbivores. He argues that the ones who last are carnivores, people who go out and find their own buyers. Taggart's angle is that selling is first a matter of mindset. He describes how sellers move from blaming their leads to merely surviving to chasing records. He shows how they break the invisible ceiling that averages place on their ambitions, and how they use competition, fear of loss, strong teams and a deliberate forgetting of rejection to keep their energy high. He then ties that mindset to mechanics. Readers learn to turn a yearly income goal into a number of pitches per day and to find the hours lost to driving and paperwork. They learn to recognize four buyer types within half a minute. Finally, they get a five-part pitch that ends with the prospect wanting to qualify for the offer.
Book Information
Who it's for
Reps paid on commission
Commission-based reps whose income rises and falls with the leads their company supplies.
Early-career salespeople
New and young salespeople, especially in door-to-door or phone sales, who want a clear daily target and a pitch to practice.
Team leads in sales
Sales team leads who want to build a group where wins and techniques are shared.
About the Author
Sam Taggart
Sam Taggart began his career knocking on doors to sell solar and alarm systems. He later founded D2D Experts, which trains and advises door-to-door sales reps and the companies that employ them. He also founded the D2D Association and D2DCon, wrote ABC$ of Closing, and runs Street Smarts, a program that teaches young people communication and sales skills.
Ratings & Reviews
Ratings at a glance
What people think
Listeners find the book essential for sales, with one listener noting it is full of practical methods. They value the content, with one listener describing it as an all-in-one business course and another stating it provides a guide for success in D2D. The work is praised for being easy to read, with one listener emphasizing it is required reading for sales professionals.
Top reviews
Finally got around to finishing this, and I have to say, the carnivore mindset really clicked for me. It’s easy to settle for being a herbivore and just taking whatever scraps the company gives you, but Taggart pushes you to actually hunt for your success. 'Just one more door' isn't just a catchy phrase; it's a way of life that separates the top performers from those who quit when things get slightly uncomfortable. Not gonna lie, some parts are aggressive, but that’s exactly what I needed to reignite my passion for closing after a rough quarter. The strategies for selective hearing alone were worth the price of admission. It feels less like a traditional business book and more like a high-intensity workshop on self-reliance and mental toughness. If you want to stop surviving and start thriving in the D2D space, this is the definitive guide.
Show moreWow, this is the blueprint for anyone serious about making real money in this industry. Taggart cuts through all the soft, corporate BS and tells you exactly what it takes to dominate your market. I’ve read a lot of sales books, but few capture the raw, gritty energy of the 'just one more door' lifestyle like this one does. The advice on how to stop trash-talking yourself and start manifesting success in your head before you even hit the field is worth the price alone. Not gonna lie, it’s aggressive, but so is the world of commission-only sales. If you're sensitive or looking for a work-life balance manual, look elsewhere. This is for the killers who want to be at the top of the leaderboard every single month. It’s an essential addition to any high-performer's library.
Show moreAfter hearing Taggart on a podcast, I knew I had to get the full story, and Eat What You Kill did not disappoint. It feels like a masterclass in sales psychology, distilled into an easy-to-read format that you can finish in a weekend. The carnivore analogy really resonated with me because it reframes the hunt as something natural and necessary rather than something to be ashamed of. I’ve already noticed a change in my closing rate just by adopting the 'just one more door' mentality when I feel like heading home early. There are some minor criticisms to be made about the way he dismisses mental burnout, but the overall message of grit and resilience is too powerful to ignore. This isn’t just a book; it’s a roadmap for success for anyone who has the guts to go out and take what they want.
Show moreAs someone who’s pounded the pavement for years, I found this to be a solid roadmap for navigating the brutal reality of door-to-door sales. It’s packed with actionable strategies that you can implement immediately, especially the parts about pushing back against gravity and your own self-doubt. Taggart doesn’t sugarcoat how hard the job is, which I appreciated, even if some of his anecdotes about legal workarounds made me raise an eyebrow. Personally, I think the value lies in the mental framing; deciding you are a hunter changes how you approach every interaction. The book is very readable and flows quickly, making it easy to digest between shifts or on the way to a new turf. It’s not a perfect manual—some of the advice is definitely edge case territory—but it’s a powerful tool for building a thick skin. Definitely a must-read if you're struggling to hit your numbers.
Show moreThe chapter on selective hearing was a total game-changer for my daily workflow. Instead of getting bogged down by every 'no' or every minor complaint, I’ve learned to acknowledge and move on, keeping the momentum toward the close. Truth is, I work in a retail environment rather than D2D, but the psychology of the carnivore still applies when you're working on commission. Sam Taggart writes with a lot of punchy, short sentences that keep the energy high throughout the entire book. My only real gripe is that it can feel a bit repetitive at times, as if the same three points are being hammered home in every chapter. However, for a business book, it’s surprisingly engaging and avoids the usual dry, academic tone you find in this genre. It’s a great resource for anyone looking to sharpen their edge and stop making excuses for their performance.
Show morePicked this up after a slump, and it was exactly the kick in the pants I needed to get back on track. The focus on D2D is specific, but the lessons about self-reliance and 'pushing back against gravity' are universal. I loved the distinction between being an alpha wolf and just being another person in the herd; it’s about taking ownership of your own results regardless of the market. To be fair, some of the stories about bending the rules are a bit much, and I wouldn't recommend following those specific examples. However, as a general business course on persistence and mindset, it’s remarkably effective. It’s a quick read, very conversational, and doesn't waste time with unnecessary fluff. If you can filter out the more questionable advice, there is a goldmine of psychological triggers and closing techniques here.
Show moreEven if you're not doing door-to-door, there are some serious gems in here about the 'socializer' personality and how to handle random conversations without losing the sale. I’m an optician, and I’ve already started using some of the selective hearing techniques to keep my appointments on track. The book is incredibly readable, though Taggart’s tone can be a bit polarizing if you aren't used to the 'sigma male' sales culture. I liked the emphasis on never feeling like you aren't worthy until you hit a goal—that’s a trap a lot of us fall into. Frankly, I think people who call this 'slimy' are missing the point; it’s about being professional and effective in a world that wants to say no. It’s not perfect, but it’s definitely one of the better sales books I’ve picked up this year.
Show moreIs this book for everyone? Probably not. If you’re looking for a nuanced discussion on the ethics of modern consumerism, you’re in the wrong place. But if you want to know how to close a burglar alarm contract at 8 PM on a Tuesday, Taggart is your guy. The book is a weird mix of incredibly practical sales advice and some of the most 'bro-science' philosophy I’ve ever encountered. He talks a lot about how the mere act of living makes you worthy, which is a nice sentiment, but then follows it up with advice on how to bludgeon prospects into signing. In my experience, the middle ground is where most of us live, and this book stays firmly in the extremes. I gave it three stars because the tactical advice is undeniably effective, even if the delivery and the moral compass are a bit skewed. It’s a polarizing read.
Show moreLook, I wanted to like this because I’m in sales myself, but the lack of moral grounding is impossible to ignore. Taggart treats sales like a war zone where the customer is a 'hapless dope' to be manipulated into a contract they might not even need. The section where he talks about burnout being purely physical is outdated and frankly insulting to anyone who has actually worked a high-stress job. I found the writing style to be a bit repetitive, constantly circling back to the same alpha wolf metaphors that feel a bit dated in the modern professional world. While there are a few decent tips on handling rejection, they’re buried under a mountain of questionable tactics that feel like they’re mortgaging long-term trust for short-term gain. It’s a polarizing read that will definitely appeal to a specific type of grinder, but for me, it missed the mark.
Show moreThe blatant disregard for ethical boundaries in Eat What You Kill makes it a difficult pill to swallow for anyone who values integrity in business. While Sam Taggart clearly knows how to move products, his advice on fixing mistakes—like paying off a contract to avoid the consequences of a forged signature—is borderline criminal. To be fair, the energy is high, but it promotes a toxic sigma male culture that views customers as prey rather than people. The author argues that burnout is a myth unless you're physically broken, which is a dangerous mindset to preach to young kids just starting in commission-based roles. Truth is, this book is a roadmap for how to become the exact type of slimy salesperson that gives the industry a bad name. Read it as a cautionary tale of what happens when you prioritize the commission check over the social fabric of your community.
Show moreQuestions about this book
What is the main idea of Eat What You Kill by Sam Taggart?
Taggart argues that sales success depends mostly on mindset. Herbivore salespeople wait for the leads their company provides, while carnivores find their own buyers through cold calls, networking and knocking on doors. He pairs that hunting mindset with practical systems: a daily pitch target worked out from your income goal, a way to recognize four buyer types and a five-part pitch that keeps momentum through to the close.
How do you calculate a daily sales target from an income goal?
Taggart works backward. To earn $100,000 at $1,000 commission per sale, you need 100 sales, or 110 after a 10 percent cancellation rate. If one demo in five closes and one pitch in ten earns a demo, that is 5,500 pitches a year. Across 220 working days, the target is 25 pitches a day. Below that you are falling behind, and above it you are ahead.
What are the four customer types in Eat What You Kill?
Taggart describes Drivers, Analyzers, Passives and Socializers. Drivers are forceful and logical and fear being taken advantage of. Analyzers want data and fear mistakes, so they should run the numbers themselves. Passives avoid conflict and may cancel later, so book delivery or installation right away. Socializers decide on instinct and should never be rushed. He says each type shows itself within about thirty seconds.
What is the pullback in a sales pitch?
The pullback is the fourth part of Taggart’s five-part pitch. Just as the prospect’s interest peaks, the seller begins to withdraw the offer by explaining that not everyone qualifies, perhaps because of credit standards or the commitment the program requires. Prospects then want to prove they belong, so they start pursuing the seller. A smooth transition into the presentation or close follows.
How do top salespeople handle rejection, according to Taggart?
They practice what Taggart calls selective amnesia, named after the memory-erasing flash in Men in Black. After every no, they reset emotionally so the next prospect gets a fresh start. A string of five rejections can seem like a slump, yet every door you knock on is its own fresh chance. The goal is to bring the same energy and optimism to the hundredth pitch as to the first.
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