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13 min 36 sec
Available in:English

Agile Selling: Getting Up to Speed Quickly in Today’s Ever-Changing Sales World

Shows new and experienced salespeople how to get up to speed fast when products, markets and buyers keep changing, by learning in the right order, preparing hard and practicing daily.

Table of Content

Starting a new sales role, or watching your market shift under a role you thought you had mastered, can make a seasoned seller feel like a beginner again. In Agile Selling, sales strategist Jill Konrath argues that this feeling never fully goes away, because selling never gets easier, and the people who thrive are the ones who learn fastest. She points to a 2011 study in which 53 percent of consumers cared more about the experience of being sold to than about the price, or even the product. Only a seller can provide that experience, and only a seller who keeps learning can provide it well.

Konrath’s case is that agility can be learned: a way of handling failure, a method for taking in new information in the right order, and daily habits of preparation and practice. Her advice covers how to sound credible in a new industry quickly, how to rehearse a meeting so surprises lose their sting, and how going over a contact’s head to a CEO cost her an entire deal.

Buyers can now look up every product detail before a seller says a word. So why would anyone still want to talk to a salesperson, and what does that seller have to offer instead?

A respected sales expert once kept losing deals with big companies, and later lost another by contacting the wrong person. What she did after those failures matters more than the failures themselves.

Pricing, competitors, services, markets: a new job buries you in information on day one. One simple way of organizing it decides both how fast you learn and what you learn first.

Even experienced sellers take many months to match colleagues in a new job, and early failure can sour the whole role. Three things, learned before anything else, shorten that painful stretch.

A seller with many years of experience nearly walked into a big meeting struggling to answer basic questions. A single practice run caught it in time, and it changed how she treats every meeting since.

A salesman who thrived in one city could barely close a deal in another, and he never understood why. The reason had nothing to do with his product and everything to do with what he failed to notice.

Morning email and news reading, rewarded with a cup of coffee, were costing the author a lot of time. She kept the coffee, changed one thing, and found her whole working day starting differently.

Konrath’s book amounts to a new description of what a good salesperson is. The seller who wins is the one who keeps learning whenever a buyer, a product or a strategy changes, and who learns in a sensible order. Failure supplies the material, preparation turns it into confidence, and good questions turn it into a sale.

There is plenty here to act on this week. If you are new in a role, spend your first days collecting insider words, finding out who really buys and learning what buyers use today without you. Before an important meeting, rehearse it with a colleague and decide how you will answer the hardest question. And when nerves rise just before a pitch, Konrath suggests a physical trick: sing a song that lifts you, or hold a power pose that takes up space and signals control, which she says releases hormones that ease stress and build confidence.

The market will shift again. The seller who expects that, and keeps learning, is the one still selling when it does.

About this book

What is this book about?

Sales never gets easier. New sellers struggle to learn their products and find clients, while veterans get caught out by a fresh company strategy or a product launch. Buyers keep getting smarter, too, and can look up any feature list online before a seller ever calls. Jill Konrath argues that the answer is agile learning: the ability to adapt quickly by absorbing only the knowledge and skills a situation demands. She shows how to treat failure as feedback, how to sort new information into mental folders, and how to build situational credibility in a new industry by learning its jargon, its buyers and its status quo first. From there she turns to selling itself: rehearsing meetings and planning recovery strategies, asking informed questions, reading body language and replacing habits that waste time. Readers get a practical plan for their first weeks in a new role and a set of daily practices for staying sharp in a market that will keep shifting.

Book Information

Rating:

Genre:

Marketing & Sales

Topics:

Habits, Learning How to Learn, Sales

Publisher:

Penguin Random House

Language:

English

Narrator:

Laura

First published:

May 29, 2014

Pages:

272

Length:

13 min 36 sec

Get the book:

Amazon

Who it's for

  • New to selling

    New salespeople in their first months who feel buried in products, pricing and jargon.

  • Experienced sellers facing change

    Experienced sellers facing a new industry, a new product line or a changed company strategy.

  • Sales managers

    Sales managers who want a clear plan for getting new hires productive faster.

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About the Author

Jill Konrath

Jill Konrath is a sales strategist and speaker who has presented at conferences around the world. She is the author of four best-selling books, including Selling to Big Companies and SNAP Selling, and her other titles include More Sales Less Time. LinkedIn has named her a number one B2B sales expert more than once, and she appeared in The Story of Sales documentary. She also founded a site and newsletter called What's Really Possible.

Ratings & Reviews

Ratings at a glance

3.7

Overall score based on 148 ratings.

What people think

Listeners find the writing clear and accessible, offering actionable guidance that is particularly beneficial for those just beginning in sales. Additionally, they value its impact, with one listener noting how it moves prospects from their current status quo. Conversely, the content receives divided reviews regarding how innovative the material actually is.

Top reviews

Prinya

The chapter on 'mental contrasting' completely changed how I approach my weekly pipeline reviews. Instead of just being blindly optimistic about every lead, I'm now actively visualizing the hurdles that might kill the deal. This shift in perspective has actually made me more confident because I'm prepared for the inevitable pushback. Jill's focus on becoming a rapid learner is exactly what’s needed in today’s volatile economy where product cycles are getting shorter every day. I also appreciated her emphasis on connecting with peers for feedback; sales can be a lonely grind, and her advice makes it feel more collaborative. The book is well-written and avoids the usual 'bro-sales' fluff that ruins so many other titles in this genre. I've already started recommending it to the junior reps on my team.

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Suwit

Ever wonder why some reps just seem to 'get it' faster when a new product launches? This book answers that question by breaking down the mechanics of agile learning. Konrath argues that your ability to absorb information and pivot is your greatest competitive advantage, and I couldn't agree more. I loved the practical tips on using trigger events to find prospects who are actually ready to change their status quo. The short, 63-chapter format is brilliant because it allows you to digest one specific piece of advice every single day. It’s accessible, smart, and filled with a sense of urgency that really motivated me to rethink my daily routine. This isn't just about selling; it's about staying relevant in an industry that moves at the speed of light.

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Roydao

This book is essentially a masterclass in learning how to learn, which is the most undervalued skill in modern sales. I’ve been in the game for ten years, and I still found several insights that made me stop and take notes. The concept of 'agile selling' isn't just a buzzword here; it's a survival strategy for a world where buyers are more informed than ever. Konrath’s stories from her time at Xerox are not just nostalgic; they serve as excellent case studies for her theories. I really appreciated the focus on self-management and peer feedback as ways to combat the isolation of the role. It’s a refreshing take that prioritizes growth over tired closing techniques. If you want to move your prospects and yourself forward, buy this book immediately.

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Supatra

As someone who just transitioned into a tech sales role, I found this to be an incredibly welcoming entry point. Konrath's writing style is punchy and accessible, which is a relief when you're already drowning in new product specs. She focuses heavily on the mental game of sales, particularly the idea of 'agile learning' to keep up with shifting markets. While some of the advice on self-management felt a bit basic, the sections on breaking down complex information were gold. I especially liked the stories from her early days at Xerox because they made the concepts feel grounded in reality. It’s not a revolutionary tome, but it definitely helps move prospects away from their comfortable status quo. If you are struggling to find your footing in a new position, this is a solid investment of your time.

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Moon

Finally got around to reading this after hearing Jill speak at a conference last year. What stands out most is how she addresses the overwhelming amount of information we have to process as modern sellers. The 'recalibrate over coffee' idea is a simple but brilliant way to force yourself out of a rut. I’ve started taking thirty minutes every Friday to journal about my losses and wins, and it’s already helping me spot patterns I missed. My only gripe is that the book can feel a bit repetitive in the middle sections, as if some chapters were stretched to hit a word count. Still, for anyone looking to sharpen their self-management skills, this offers plenty of actionable tools. It’s an easy read that hits the right notes for a mid-career professional.

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Seksan

Jill's advice to 'recalibrate over coffee' is perhaps the most practical habit I've picked up from a business book this year. In my experience, sales is 90% mental, and this book does a great job of addressing the psychological barriers we face. I particularly liked the section on mental contrasting because it provides a realistic framework for dealing with rejection. The book is very well-written and flows logically, making it an easy read over a weekend. While I agree with some critics that certain ideas aren't brand new, the way Jill packages them for salespeople is unique. It helped me realize that I was becoming too stagnant in my approach. Definitely a helpful guide for anyone who feels like they’ve hit a plateau in their career.

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Luckana

To be fair, Jill Konrath writes with a clear, engaging voice that makes the pages fly by. The book is structured into 63 short chapters, which makes it perfect for a quick morning read before hitting the phones. However, I found myself waiting for a 'lightbulb moment' that never quite arrived during my reading session. Most of the concepts, like using trigger events to spark conversations, are fairly standard fare in the industry now. It’s a decent refresher for those of us who have been in the trenches for a few years, but it lacks the deep, tactical meat I was hoping for. It’s more about the mindset of a salesperson than the actual mechanics of a complex sale. Good for a quick boost, but maybe not a career-defining read.

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Layla

Look, if you're a veteran in the field, much of this will feel like a trip down memory lane rather than a revelation. The advice is solid—don't get me wrong—but it's nothing that hasn't been covered in other sales books more concisely. I did enjoy the personal anecdotes from Jill’s career, as they provide some much-needed context to her theories. The focus on 'agile learning' is relevant, yet I wish she had delved deeper into the technical aspects of how to apply this to modern CRM workflows. It's a 'grab bag' of self-improvement tips that would be incredibly valuable for a newcomer, but might leave seasoned pros wanting more. It’s a well-written refresher, but keep your expectations in check if you’ve already read the classics.

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Sai

I was expecting a tactical playbook on closing deals, but this felt more like a general productivity guide with a sales coat of paint. Frankly, the book spends way too much time on the concept of being 'agile' and not enough on the actual art of selling. Many of the lessons felt like they could apply to literally any job, from accounting to project management. If you’ve read any other popular self-help or business books in the last decade, you’ve likely heard 80% of this before. The writing is fine, and Jill is clearly an expert, but the content just didn't feel innovative enough to justify the price tag. I learned maybe one or two specific things I could use tomorrow, but the rest was just fluff and common sense.

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Pridi

Not what I expected given the high praise I've seen on social media lately. The truth is, I struggled to stay engaged because the advice felt so generalized and lacked specific, actionable steps for complex B2B cycles. There are a few nuggets of wisdom buried in here, but you have to sift through a lot of motivational filler to find them. I appreciate the emphasis on learning, but I wanted more on the 'selling' part of the title. The tone is a bit too much like a cheerleader and not enough like a coach. If you're a brand new SDR, you might get something out of this, but for anyone else, it’s probably a skip. There are better, more focused books on the market for people looking to improve their actual closing rates.

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Questions about this book

Konrath argues that sales never gets easier because products, strategies and buyers keep changing, so the sellers who succeed are agile learners. They adapt quickly by absorbing only the knowledge and skills each situation calls for. The book covers the mindset behind that, including learning from failure, plus methods for learning efficiently, preparing for meetings, leading personal conversations with buyers and improving daily habits.

Situational credibility is the ability to talk with people in your industry without sounding uninformed. Konrath says new sellers should earn it first by learning three things: the insider language of the field, who the buyers are and what matters to them, and the status quo, meaning what buyers use today instead of your product. It matters because, as Lee Salz is cited saying, a seller with plenty of experience still needs a minimum of eight months to catch up with settled colleagues.

Konrath recommends role-playing the conversation with a colleague, ideally on video, and watching experienced sellers with prospects. She also suggests mapping the flow of the meeting with recovery strategies for when things go off track. Her guiding rule is to assume anything that can go wrong will, so prepare for the hardest possible question and even for a computer that will not start.

It suits salespeople starting a new job, sellers moving into an unfamiliar industry or product, and experienced professionals whose company strategy has shifted. Managers responsible for onboarding new sellers will also find a clear order for what to learn first. The advice is practical, from sorting knowledge into mental folders to swapping one morning routine for a more productive one.

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