Ask For It: How Women Can Use the Power of Negotiation to Get What They Want
A practical guide for women who undersell themselves. It shows how to work out what you want, gather the facts that justify a bigger ask, read the other side and close deals without sounding combative.

Table of Content
1. Introduction
58 sec
Many capable women end up with less pay, less time and less say, not because they lose negotiations, but because they never begin them. In Ask For It, economist Linda Babcock and writer Sara Laschever show how deep that habit runs. In one study, 85 percent of men said it was their job to make sure they were paid fairly. Only 17 percent of women said the same.
The authors argue that negotiation is an everyday skill anyone can learn. Women gain most from it when they ask more often, bring better information, understand what the other side needs and keep a tone that holds people on their side. The path runs from the inside out. It starts with working out what you actually want and ends with the moves that close a deal. Along the way come a designer’s salary request, a store buyer’s year-long plan and a used-car price that says more than it seems to.
2. Find your goal by noticing what's missing
1 min 28 sec
A teacher who followed her family into the classroom and a principal with an apparently full life both felt something was off. The question that helped them is simpler than any career test.
3. Stop letting your employer set your worth
1 min 37 sec
A luxury hotel room is perfect except for one missing item, and many women would simply do without it. Research from the United States and several other countries suggests why, and the habit costs far more than a bathrobe.
4. Prepare a fallback before every important ask
1 min 30 sec
Ordering a salad and requesting a shorter work week have more in common than they seem. Professional negotiators prepare one thing before either kind of talk, and most people skip it.
5. Let salary data raise your target
1 min 41 sec
Women in the authors’ research did much worse negotiating bonuses than starting pay. The difference had nothing to do with talent. It came from one thing they could see in one case and not the other.
6. Learn what the other side actually values
1 min 33 sec
A first-time film director made a generous offer for the rights to a novel and still lost them. A store buyer turned down for promotion took a different route, and it took her a year.
7. Turn a tug of war into a shared solution
1 min 43 sec
Two newlyweds want opposite vacations, and splitting the week sounds fair but would exhaust them both. Their third option shows a way out of almost any deadlock, at home or at work.
8. Ask firmly while keeping a friendly tone
1 min 40 sec
A designer asked for a salary near the top of the advertised range and was suddenly doubted as a team player. A study of job interviews shows how often that happens to women, and what helps.
9. Close strong by aiming high and slowing down
1 min 49 sec
Two negotiators with the same skills can end about 11 percent apart on salary, depending on one number they keep in mind. Pace and the size of your first concession matter too.
10. Conclusion
1 min 11 sec
When people say a woman was asking for it, they rarely mean anything kind. Babcock and Laschever take the phrase back. Their evidence describes a gap built from small silences: a bathrobe never requested, a bonus never researched, a salary accepted as the final word on someone’s worth. Each silence looks minor on its own. Over a career, they become a 19 percent bonus gap and a raise that never came.
The fix the authors offer is mostly preparation and nerve. Treat your pay as something you help decide, and walk into serious talks with market figures and a fallback already in hand. Learn what keeps the other side busy, the way Ericka studied European kitchenware, and look for the Costa Rica answer that gives both people what they need. Then keep your upper target in mind, your tone warm and your first concession small.
None of this asks you to bluff or to become someone else. It asks you to decide, more often than feels comfortable, that the missing thing is worth a request. Most of the time, the bathrobe is one phone call away.
About this book
What is this book about?
Many women earn less and accept more than they should. Part of the reason comes before any negotiation begins. Women ask for raises less often than men do. Economist Linda Babcock and writer Sara Laschever trace this to a mindset that research has found in several countries: the sense that life happens to you and that your employer decides what you are worth. Their answer is to treat negotiation as an ordinary daily skill, not a boardroom performance. The book moves from finding out what is missing in your life, to preparing with salary data and a fallback plan, to learning what the other party really cares about and building solutions that serve both sides. It is also frank about an unfair reality: women who ask boldly are judged more harshly, so tone matters. Readers get concrete tools along the way. These include the BATNA, interest-based negotiation, focusing on your upper target rather than your minimum, controlling the pace of talks and making small first concessions. The stories come from real people, among them a designer asking for a salary near the top of the range and a homeware buyer who spent a year earning her promotion.
Book Information
Who it's for
Women suspecting they're underpaid
Women who accept the first salary offer and suspect they are underpaid.
Career starters and switchers
Early-career professionals and career switchers getting ready for job offers, raises or promotions.
Avoiding everyday requests
Anyone who avoids everyday requests at work or at home and wants a calm, prepared way to ask.
About the Author
Linda Babcock
Linda Babcock is a professor of economics at Carnegie Mellon University's Heinz College and a former dean of the college, and she founded PROGRESS, a program on gender equity that she directs as faculty director. Her research on negotiation has appeared in the American Economic Review. Sara Laschever is a writer published in Vogue, the New York Times and the New York Review of Books. She was the principal interviewer for Project Access, a Harvard study of women's careers in science.
Ratings & Reviews
Ratings at a glance
What people think
Listeners find this book provides actionable, sequential guidance and is an accessible listen, making it essential for professional women. The content is empowering, helping to increase self-assurance, and proves effective for both men and women. Though it incorporates numerous personal accounts, listeners have varied views on the diversity of these narratives. Additionally, the speed of the narration receives mixed reactions from listeners.
Top reviews
This book is an absolute game-changer for any woman who has ever felt hesitant to speak up about her worth. The authors dive deep into 'bias without malice,' explaining how societal expectations often hold us back from even realizing we can negotiate. I found the anecdotes about women in various stages of their careers to be incredibly motivating. It isn’t just about the money; it’s about the confidence to ask for a better life. The writing style is down-to-earth and feels like a conversation with a very smart mentor. It’s a mandatory read for anyone entering the workforce or looking for that next promotion. The advice is practical and helps build that negotiation muscle starting with small, everyday asks.
Show moreEver wonder why men seem to get ahead faster even when skills are equal? Babcock and Laschever prove it's often because they simply ask more frequently—four times more, to be exact! This book was an eye-opener that changed how I view every interaction, from salary talks to household chores. The data provided, like the study on school children and Hershey’s Kisses, is heartbreaking but necessary to hear. It’s empowering to realize that the 'no' we fear isn't actually the worst-case scenario. The writing is incredibly readable and the tone is encouraging without being overly preachy or academic. I’ve already recommended it to my daughter to ensure she starts her career with these tools.
Show morePicked this up during a job transition, and the timing could not have been more perfect. As someone in academia, the idea of negotiation is often treated as taboo or even 'unbecoming,' but this book completely dismantled that myth. It provided me with the language to articulate my value without feeling like I was being aggressive or difficult. I actually used the tips to ask for additional resources that weren't in the initial offer, and my new employer was happy to provide them! It's not just about the paycheck; it's about feeling valued in your workspace. Truly a life-changing read for any woman in a specialized field where we are often taught to just be grateful for what we get.
Show moreFinally got around to reading this, and I’m glad I did, even if I have some reservations. The concept of being 'relentlessly pleasant' during negotiations was a huge takeaway for me because it addresses the very real social backlash women face. I appreciated the technical bits like defining your BATNA and doing your research before sitting down at the table. However, the authors could have spent more time discussing the potential costs of a poorly timed ask. It’s great to have chutzpah, but you need a large reserve of 'brownie points' saved up if you’re dealing with a long-term supervisor who might misinterpret your ambition. Still, it's a solid 4-star guide that I'll keep on my shelf.
Show moreAfter hearing so much buzz about this in my professional circles, I decided to give it a go. The truth is, negotiation isn't a battle, and this book does a great job reframing it as a collaborative conversation. I loved the emphasis on preparation and understanding what the other side values most. It taught me to ask for what I'm worth, not just what I need to survive. While I didn't love every single case study—some felt a bit dated—the overarching framework is incredibly practical. It gave me the boost of confidence I needed to negotiate my last contract, and it actually worked! It’s all about finding potential areas of compromise while standing your ground.
Show moreNot what I expected, but in a good way. I thought this would be a dry business manual, but it’s actually quite companionable and even funny at times. What surprised me most was how applicable the advice is to everyday life outside of the office. Since reading, I’ve started asking for better tables at restaurants and even bartering for services in my neighborhood. The book builds your 'negotiation muscle' starting with small stakes, which makes the big career asks feel much less daunting. My only gripe is that some of the 'stories' felt a little too perfect, but the core strategies are definitely legit and help you see opportunities you would have missed.
Show moreThe chapter on preparation was worth the price of the book alone. I’ve always been someone who avoids conflict, so the idea of 'asking' was terrifying to me before I read this. Babcock and Laschever show that negotiation is really just a form of problem-solving where both sides can win. I appreciated the specific tips on how to frame requests to avoid the 'ambitious woman' backlash that we all know is real. It’s a practical, step-by-step guide that helps you build a reserve of confidence through research and strategy. A few parts felt a bit wordy, but the overall message is something every woman needs to hear. Whether it's a yard sale or a boardroom, you should always Ask For It.
Show moreLook, the information here is undeniably important, but the execution left me wanting more. The book is divided into parts, and you have to trudge through a lot of sociology and anecdotes before you get to the actual 'how-to' in Part 4. For a busy professional, the pace felt a little sluggish, and I found myself skimming through the middle sections just to get to the meat of the advice. It's insightful and certainly highlights the gender gap in negotiation styles effectively. I just wish it were more concise and focused on the tactical maneuvers rather than repeating the same points through different stories. It's a good faculty reading group choice, but be prepared for some repetition.
Show moreHonestly, I struggled to get through the first half because it felt so repetitive and slow. While I appreciate the core message that women should advocate for themselves, the book is packed with an overwhelming number of stories that feel a bit too idealistic. Many of these 'successful women' examples are unknown, making the advice feel less grounded in reality and more like filler. I was looking for concrete, step-by-step strategies right away, but I had to wait until the final sections to find anything actionable. If you enjoy long narrative case studies, you might like it, but for me, it was a bit of a bore and didn't offer enough proof for its claims.
Show moreTo be fair, I think the authors have good intentions, but I really disliked the underlying suggestion that women need to mimic male behavior to succeed. It felt like the book was blaming women for being 'cheated' out of raises because they aren't aggressive enough. I found the tone a bit patronizing at times, and the sheer volume of repetitive examples made it a chore to finish. I’m all for empowerment, but this felt more like a collection of anecdotes than a rigorous guide with actual proof. There are better books out there that focus on changing the system rather than just changing the woman. Legit had to stop reading this due to boredom level halfway through.
Show moreQuestions about this book
What is the main idea of Ask For It?
Linda Babcock and Sara Laschever argue that women often get less because they ask less, and with less information. Negotiation is an everyday skill that can be learned. It means knowing what you want, believing you can influence the outcome, preparing with data and a fallback plan, understanding what the other side cares about and asking in a way that keeps people on your side.
What is a BATNA in Ask For It?
BATNA stands for Best Alternative to a Negotiated Agreement. Think of it as your fallback plan for what you will do if talks fail. When you negotiate a starting salary, for example, a second employer who also wants you serves as your BATNA. It gives you somewhere to go if the offer stays low, and mentioning another interested company can help during the negotiation itself.
How does Ask For It suggest women ask for a raise?
Gather information first. Find what people in your role earn, including at competing firms, so a refusal can be met with data showing you are paid below the market. Aim higher than feels natural, since the authors found women undervalue themselves when they lack information. Learn what your boss needs, as Ericka did, and frame the request in a friendly, positive tone.
Why do the authors say women should negotiate pleasantly?
In a 2007 study by the authors, bold and aggressive female job candidates had a 50 percent lower chance of getting hired, whether men or women were judging them. Male viewers excused the same behavior in men. The authors call this unfair, but they advise women to keep their request, use a friendly tone and watch their body language, so the ask still lands.
How can I close a negotiation better according to Ask For It?
Focus on your upper target instead of your minimum. Research by A.D. Galinsky linked that focus to salaries 11 to 13 percent higher. Control the pace, rehearse your offer and ask for a pause if you feel rushed. Make small concessions: answering a $12,000 offer on a $14,500 car with $14,000 signals a high floor and invites a better bid.
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