Redesigning Leadership: Simplicity: Design, Technology, Business, Life
Follows John Maeda from MIT professor to art school president and shows how leaders earn respect by experimenting openly, communicating clearly, refusing perks, admitting mistakes and letting their team see the person behind the title.

Table of Content
1. Introduction
59 sec
Being promoted to lead people often brings a title, and less respect than you hoped. In Redesigning Leadership, designer and technologist John Maeda argues that respect comes from something more human: showing your team who you are, admitting what you don’t know and living your principles where people can see them.
He learned this fast. In 2008 Maeda left his professorship at MIT to run the Rhode Island School of Design, a self-described lone wolf suddenly at the top of a hierarchy. The book records how he taught himself to lead by trial and error, seen from his roles as artist, technologist, professor and plain human being.
Its argument is that a leader who experiments in the open and lets people see their humanity gets more from a team than one who relies on authority. Along the way come habits for messages, meetings, food, perks and apologies that a new manager can try next week.
2. Treat your first leadership role as an experiment
1 min 34 sec
A tenured professor, free to criticize the establishment, became the head of a hierarchical institution and so became the establishment himself. He had to learn leadership fast, and he taught himself largely by trial and error.
3. Start before the plan is finished
1 min 30 sec
Managers are trained to gather every fact before they move. Artists seem to do the opposite, and Maeda found that their habit gave him a steadier kind of confidence than any blueprint could.
4. Get your point across in a crowded inbox
1 min 48 sec
Sending a message to thousands of people now takes one click. Maeda argues that this ease hides a problem, and a food label from 1994 shows what the fix looks like.
5. Free pizza beats a social media plan
1 min 49 sec
Maeda arrived from MIT expecting online networks to pull his new community together. They didn’t. What worked instead was far older, cheaper and more human, and it changes how you should run meetings too.
6. Keep the colleague who makes everyone uncomfortable
1 min 42 sec
In a Tokyo office, one employee was unpopular with many of his colleagues, and Maeda asked whether the man really needed to stay. The owner’s answer reshaped how Maeda thinks about building teams.
7. Turn down the perks that cost you trust
1 min 46 sec
The job came with a chauffeur, a mansion and a private club. One question asked in a meeting during the financial crisis convinced Maeda to leave all of them unused.
8. Admit mistakes in public and earn respect
1 min 41 sec
One of Japan’s great designers cooked dinner for his whole staff. A high-profile figure apologized to Maeda for his hostility at a heated public meeting but asked him not to tell anyone. Only one of them got the lesson right.
9. Conclusion
1 min 06 sec
Maeda’s book reads as the story of a designer learning to design something unfamiliar: the way an institution talks, meets, eats and decides. Every viewpoint he tried, artist, technologist, professor and plain person, pointed the same way. Authority offered him a chauffeur, a mansion and a powerful title. Respect came from smaller things: a scanned handwritten letter, free pizza, a misfit an owner refused to let go, perks left untouched.
That puts the method within reach of anyone who leads, at any level. Begin one small experiment this month and say openly that it is an experiment. Spend an hour among your team with food and no agenda. When you make a mistake in front of people, fix it in front of the same people, and when a privilege tempts you, picture the person who can least afford it watching you use it.
The Japanese saying at the start of the book holds that above every height sits another. For Maeda, leading well means admitting that out loud, and climbing anyway.
About this book
What is this book about?
New leaders are often handed authority before they know what to do with it. John Maeda met that challenge in 2008, when he gave up a tenured professorship at MIT to lead the Rhode Island School of Design as its president. He calls himself a lone wolf who had never really been on a team, and he suddenly found himself running the very establishment he once had the freedom to criticize. Redesigning Leadership is his short account of teaching himself to lead by trial and error. He looks at the job through four lenses. The artist starts before the plan is complete. The technologist knows that easy messaging is different from clear messaging. The professor learned that teams beat collections of stars. The human being has to decide which perks to refuse. Readers get concrete habits drawn from his experience and from the people he learned from: walking the halls with food, keeping meetings short enough to attract the people who want to come and adding a personal touch to mass messages. Others are keeping the colleague who challenges conventional thinking and apologizing in public. The common thread is that a leader earns the most from a team by showing their own humanity.
Book Information
Who it's for
Experts turned managers
New managers promoted from expert roles who have never led a team before.
Creative and education leaders
Leaders in design, education and creative fields who want a style built on openness instead of rank.
Team leads going unheard
Team leads whose emails go unread and whose meetings people dread.
About the Author
John Maeda
John Maeda, born in Seattle in 1966, earned bachelor's and master's degrees in computer science and electrical engineering at MIT, a doctorate in design science from the University of Tsukuba in Japan and later an MBA from Arizona State University. For 12 years he was on the MIT faculty in media arts and sciences, researching computational design at the MIT Media Lab, and he started Design by Numbers to teach programming to visual artists. He led Rhode Island School of Design as president from 2008 to 2013. He is also the author of How to Speak Machine and the best seller The Laws of Simplicity.
Ratings & Reviews
Ratings at a glance
What people think
Listeners enjoy the work’s innovative take on leadership through a design lens, with one listener highlighting how humor bolsters the material. The style is brief and effective, resulting in an experience that listeners consider worthwhile and simple to digest. Responses to the length are varied, with several listeners pointing out that it is short.
Top reviews
As a designer who recently stepped into a management role, this felt like a roadmap written specifically for my brain. Maeda captures that specific discomfort of moving from an 'organization of one' at MIT to leading a massive community at RISD. The idea that a creative leader must lead with 'dirty hands' resonates deeply with me; it’s about staying connected to the craft while managing the chaos of humans. I found his focus on simplicity refreshing in a field that usually prizes complex jargon. While some complain about the brevity, I think the concise nature of the text is its greatest strength. It doesn't waste your time with filler. Instead, it offers pithy, actionable insights that require you to pause and reflect. The section on cognitive dissonance—learning best when we are wrong—is something I plan to share with my entire team. Truly a gem for those who lead with empathy.
Show moreWow, I didn't expect a leadership book to make me feel so 'seen' as a creative professional. Most business books treat employees like components in a machine, but Maeda treats them like artists who yearn to struggle. He understands that the word 'leadership' can be an anathema to creative folks because it usually implies rigid authority. By framing the leader as a 'technologist' or a 'human,' he bridges the gap between the chaotic creative process and the order needed to run an organization. Personally, I loved the Japanese saying he included: 'Above up, there is something even higher above up.' It’s a humbling reminder that the work of a leader is never truly finished. The book is short and sweet, yet it manages to be deep and accurate. It’s about the craft of subtlety and the importance of being heard. If you care about your work, you will find substance here.
Show moreThis book argues that leadership is a craft, not just a set of administrative tasks. Designers are trained to solve problems through making and iterating, and Maeda applies that same philosophy to leading people. I loved the idea that watching something being made is the most powerful way to understand it. When he converts a standard meeting into a critique, he changes the entire power dynamic of the room. It’s about finding the truth and then showing why it matters. The book is immensely readable and manages to convey deep philosophical truths through simple, personable stories. I especially appreciated the tidbit about how he felt like an 'organization of one' for so long. That transition to a 'more-than-one' mindset is the hardest part of any career. This book should be on the desk of every art director and tech lead. It’s short, punchy, and incredibly valuable.
Show moreJohn Maeda brings a refreshing, almost humble vulnerability to a genre usually filled with over-confident 'how-to' guides. This isn't a manual; it’s a parable about a technologist learning to be a human being in a position of power. I specifically appreciated the distinction he makes between analytical people who reduce problems to parts and artists who feel what is right in the moment. The writing style is brisk and successful, making it an easy weekend read. However, I do wish he had expanded more on the actual 'constructive conflict' he faced at RISD. He hints at the rumors and the broken trust but stays a bit too high-level for my taste. Still, the core message is clear: leadership is about earning respect through direct talk and clarity. It’s a sophisticated look at the subtlety of power that most corporate types would find enlightening.
Show moreThe intersection of technology and art creates a strange friction that Maeda navigates with surprising humor. After hearing so much about his work at the MIT Media Lab, I was curious how he handled the transition to a more traditional institutional role. His realization that he was missing a sense of simplicity is something many leaders can relate to. We tend to over-complicate things to feel important. Maeda argues for the opposite. The shortest communication path is straight talk, and he advocates for this through his own admitted mistakes. I found the section on 'meetings as critiques' to be a game-changer for my own studio practice. It opens you up to criticism, but it also accelerates the learning process. It’s a short book, but every page has at least one sentence that makes you stop and re-evaluate your own management style. Differences really do drive deliciousness in a team.
Show moreWhat happens when an analytical MIT professor takes over a prestigious art school? This book answers that question with a mix of vulnerability and design-thinking. Maeda’s journey is fascinating because he admits he wasn't just missing a degree; he was missing a connection to his own humanity as a leader. He writes about how votes are blind and measurable but too simplistic to capture the complexity of human opinion. I’ve been thinking a lot about his point that 'sophistication is the craft of subtlety.' In a world of loud, aggressive leadership, his call for clarity and straight talk feels radical. Not gonna lie, I was skeptical of the short length at first. But after reading it twice, I realized that what it lacks in efficiency, it makes up for in improved clarity. It’s a great reminder that when trust is broken, you simply have to start over. Essential reading for creative heads.
Show moreFinally got around to finishing this during my morning commute, which tells you exactly how quick of a read it is. The book just scratches the surface on the subject of creative leadership, floating from idea to idea without staying in one place long enough to build a cohesive argument. Look, there are some great phrases here—I especially loved the thought that 'doing right matters more than being right.' But the format is a bit disjointed. It jumps between his background as a professor and his time as a president with a pace that feels rushed. I enjoyed the humor and the focus on making and iterating, which is a very designer-centric way to view management. However, for the price of a hardcover, I wanted more than eighty pages of expanded tweets. It’s a nice contribution to the field, but it lacks the weight I was hoping for.
Show moreFrankly, there is plenty of wisdom tucked between these pages, but I found the cryptic nature of the prose frustrating at times. Maeda is clearly a brilliant mind, but his preference for brevity sometimes borders on the inaccessible. He draws to make sense of things, which is great for him, but as a reader, I sometimes felt like I was looking at a half-finished diagram. For an artist, 'doing the right thing' might be about a feeling in the moment, but in a large organization, people usually need a bit more logic to follow. I appreciated his honesty about the 'rumors are like tumors' aspect of institutional life, yet I wanted more concrete examples of how he managed those crises. It’s a beautiful object of a book, but it functions more as a collection of meditations than a practical guide for those of us in the trenches of middle management.
Show moreNot what I expected given the hype around Maeda, but I appreciate the honesty regarding his failures. The book is a bit of an oddity. It’s not quite a memoir and not quite a business book. It lives in this middle space where it feels a bit like a gallery catalog for his thoughts on RISD. Some of the takeaways are gold—like the idea that being prepared is just knowing you won't give up if you fail. However, other parts feel like they were written for a very specific audience of elite designers. Got to say, the brevity is a double-edged sword. You can read it in a single sitting, but you might also feel like you missed the middle chapters. It’s a nice contribution to the subject of leadership and empathy, but it only scratches the surface. Good for a quick shot of inspiration, but don't expect a deep tactical framework.
Show moreIs it a book, or just a very expensive printed version of a Twitter timeline? Truth is, I was expecting a deep dive into organizational strategy, but instead, I got an 80-page collection of cryptic aphorisms. If you follow John Maeda on social media, you’ve basically already read this tome. He spends so much time explaining his own pithy tweets that the actual substance of leadership gets lost in the aesthetics. It feels more like a self-indulgent art project than a helpful guide for struggling managers. To be fair, a few lines about the difficulty of being a human leader are poignant, but they are buried under layers of fluff and 'artist' posturing. I finished it in less than an hour and felt like I had eaten a meal of pure cotton candy—sweet at first, but ultimately lacking any real nutrition. If you want a rigorous look at design leadership, look elsewhere.
Show moreQuestions about this book
What is Redesigning Leadership by John Maeda about?
The book is Maeda’s story of giving up his MIT professorship in 2008 to head the Rhode Island School of Design as its president, and of learning to lead through trial and error. He looks at leadership from four viewpoints drawn from his career: artist, technologist, professor and human being. His central argument is that a leader gets the most from a team by revealing their own humanity instead of leaning on authority.
What does Maeda mean by leading like an artist?
Maeda argues that artists treat making and thinking as one activity. An artist rarely seems to plan; she starts, gathers information along the way and lets it shape her next steps, trusting that she can change direction and improvise. He balanced this experimenting instinct with the systematic thinking he learned at engineering and business school, and he presents that mix as a model for leading an organization.
What are wannacomes, havetacomes and wannaeats?
They are three kinds of meeting attendees. Wannacomes want to be there, havetacomes are obliged to attend, and wannaeats come for the food. The best meetings are dominated by wannacomes, and the way to attract them is to keep meetings short, with an agenda limited to the issues that truly need discussion. Brief, focused meetings can even turn some havetacomes into wannacomes.
How can I apply the lessons of Redesigning Leadership?
Start small. Walk around your workplace and bring food, which Maeda found pulled people together better than social media. Add a concrete example and a personal touch to messages sent to the whole team. Keep the colleague whose different views expose blind spots. Decline perks that would look unfair to the people with the least, and when you make a mistake in public, apologize in public.
Who should read Redesigning Leadership?
It suits new leaders, especially experts or creatives promoted into management who have never run a team. Reviewers praised it as short, clear and free of the usual filler in leadership books. A reviewer at UXmatters felt many of its anecdotes were familiar and that it offers little genuinely new, yet still recommended it as a useful touchstone for design leaders, since it comes from someone within the field.
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