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14 min 22 sec
Available in:English

Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company

Shows leaders how to rebuild a company's culture step by step: listen to employees, protect existing strengths, set a real purpose, define visible behaviors, enlist informal influencers and keep telling a story about the future.

Table of Content

If your company’s culture feels stuck, the instinct is to announce something new. In Culture Renovation, Kevin Oakes, CEO of the Institute for Corporate Productivity, argues for a different starting point: listen first, then keep what already works, and only then build. His lead example is Microsoft. When Satya Nadella became CEO in 2014, he inherited internal rivalry and stalled innovation, and within five years the company’s market value climbed from $300 billion to more than a trillion dollars. Oakes credits that rise to a deliberate rebuilding of the company’s culture.

The book lays out 18 leadership actions. The ones that carry its argument form a sequence: understand the culture you have, protect its strengths, give it a purpose, make it visible in daily behavior, recruit the people others trust, and keep repeating the story. With cases from 3M, CVS, Amazon and WD-40, it shows a leader how to plan a culture change that people actually live, and how to keep it from fading after the launch.

An annual survey can be thrown off by one bad week. Amazon asks employees one question every day before they log on, and a former T-Mobile chief summed up his whole idea of leadership in a rule blunt enough to remember.

A frustrated mechanic in 1923 set off one of the most familiar office products in the world. The culture behind that invention explains why the first question in any renovation is what to leave standing.

One pharmacy chain gave up $2 billion a year in sales on purpose. Its reasoning reveals what separates a statement people actually follow from a sentence that only decorates the wall.

Some of Amazon’s most important meetings begin with half an hour of total silence. That odd habit shows how values stop being words and become something colleagues can watch each other do.

A tiny share of employees handles a remarkable portion of the work that matters most, yet most executives could not name them. Finding them decides whether a change spreads or stalls.

At WD-40, every employee took an unusual pledge, and engagement climbed past 90 percent. The habits that stop culture change from fading after launch day turn out to be simpler than most leaders expect.

What Oakes describes is closer to construction than to inspiration. Each action prepares the next. Listening tells you what the culture really is. Keeping its strengths earns the trust to change the rest. A purpose that can cost real money, as tobacco cost CVS, gives the work a direction, and specific behaviors make that direction visible on an ordinary Tuesday afternoon. The connectors and energizers carry it into corners leaders never see, and steady stories keep it from fading once the launch event is forgotten.

The practical start is modest. Ask your team one honest question this week and change one thing because of the answer. Write down what must never be lost before you list what must go. Before your next big decision, check the process against the behavior you say you value. And find the few people colleagues already turn to, then bring them in early.

Microsoft’s climb to a trillion dollars began with a new CEO who listened before he rewrote the mission. Culture changes when people see their leaders doing the new thing, again and again.

About this book

What is this book about?

When Satya Nadella took over Microsoft in 2014, the company was weighed down by stalled innovation and rivalry between its own teams. Five years later its market value had passed a trillion dollars. Kevin Oakes argues the driver was a carefully planned renovation of culture, and he turns that turnaround and others into 18 leadership actions. The approach starts with listening, through daily questions, sentiment analysis and visits to the front line, and with deciding which strengths to keep, as 3M did with its long tradition of experiment. It moves on to a purpose that shapes real decisions, like CVS dropping tobacco, and to specific behaviors built into reviews, hiring and meetings, as at Amazon and F5. Readers also learn how to find the small group of informal influencers who carry change through a company, and how steady communication and a three-part company story keep a renovation alive long after the launch.

Book Information

Rating:

Genre:

Management & Leadership, Workplace Culture

Topics:

Change Management, Organizational Behavior

Publisher:

McGraw Hill

Language:

English

Narrator:

Hannah

First published:

January 12, 2021

Pages:

352

Length:

14 min 22 sec

Get the book:

Amazon

Who it's for

  • Preparing a culture change

    Executives and founders preparing a culture change who want a clear order of steps to follow.

  • Wanting practical culture tools

    HR and learning leaders looking for practical tools such as pulse questions, network mapping and culture ambassadors.

  • Team leads

    Team leads who want their group's daily behavior to match the values written on paper.

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About the Author

Kevin Oakes

Kevin Oakes co-founded the Institute for Corporate Productivity, known as i4cp, and leads it as CEO. He speaks internationally and writes about human capital, organizational culture and talent development. Earlier he founded Oakes Interactive, which Click2learn bought in 1997, then became Click2learn's chairman and CEO, and in 2003 helped create SumTotal Systems by merging Click2learn with Docent, later serving as its president. He has also sat on several company and advisory boards.

Ratings & Reviews

Ratings at a glance

4.5

Overall score based on 120 ratings.

What people think

Listeners find the writing very accessible, and one notes that it is appropriate for business leaders regardless of their organization's size. They value the information provided, with one listener highlighting it as a perfect blueprint for renovating organizational culture.

Top reviews

Jai

Finally got around to reading Kevin Oakes' latest, and the structure alone makes it worth the price of admission. It breaks down the messy process of cultural change into three logical phases: planning, implementing, and maintaining. I particularly enjoyed the second section. Why? Because it provides a blueprint of proven tactics rather than just vague theory. While some might find the focus on massive publicly traded companies a bit narrow, the underlying principles are universal. It is an inspiring and timely read for any leader. Truth is, we need more books that provide a structured playbook instead of just philosophical fluff.

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Paiboon

This book is a masterclass in organizational design for the modern era. Oakes moves past the 'culture eats strategy for breakfast' clichés to provide a genuine, actionable blueprint. When employees love their jobs, the positivity ripples through the entire organization, and this book shows you exactly how to foster that environment. I appreciated the emphasis on retention and recruitment, which are such massive pain points right now. Not gonna lie, I’ve already highlighted half of the chapters for my upcoming leadership retreat. It is rare to find a business book that is both this readable and this data-heavy.

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Carter

Wow, Kevin Oakes really hit the nail on the head regarding the 'renovation' vs. 'transformation' mindset. This isn't just another dry business text; it's a call to action for leaders to care for their people. The positivity described in the case studies is contagious, and it makes me want to implement these changes immediately. The 18 steps provide a level of clarity that most culture books simply lack. In my experience, most organizations fail because they skip the 'maintaining' phase, so I'm glad that was included here. This is a must-read for anyone who wants to build a high-performance team that actually enjoys their work.

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Anong

A well-structured playbook is exactly what the business world needs right now. I've been searching for something that moves beyond theory and into the actual 'how-to' of cultural evolution. Oakes delivers with a clear-eyed look at what successful companies are doing to stay competitive and keep their talent happy. The 'blueprint of proven tactics' phrasing in the description is very accurate. It is an ideal guide for business leaders of any size, despite the heavy focus on larger corporations in the examples. Personally, I think this should be required reading for every MBA student and HR director in the country.

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Hiroshi

Ever wonder why some corporate pivots feel like a disaster while others soar? Oakes argues that it’s all about the renovation, not just a surface-level coat of paint. I found the 18 action steps quite helpful, even if they don't always seem to build on each other in a perfectly linear way. My only real gripe is that the author relies heavily on testimonies from personal friends and big-name CEOs. It starts to feel a bit like name-dropping after a while. Still, the data-driven approach from i4cp is hard to argue with. It's a readable, insightful guide for HR professionals and executives alike.

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Pun

The case studies provided here are genuinely fascinating, offering a rare glimpse into the boardrooms of massive publicly traded companies. I found the distinction between a 'renovation' and a 'transformation' to be a very helpful mental model for our leadership team. Some chapters felt a little repetitive, and the name-dropping of personal friends was a minor distraction. However, the core 18-step framework is sturdy enough to carry the weight of the book's thesis. It is a well-structured read that puts researched knowledge into actionable steps for both HR and non-HR leaders. If you need a playbook for change, this is a very strong contender.

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Mikael

As someone who has navigated three major mergers, I can say this is the guide I wish I had five years ago. Kevin Oakes understands that you can’t just scrap a culture; you have to renovate what already exists to keep the foundation strong. The insights on empowering team members to feel good about their jobs are especially timely. I did find the final section on maintaining systems to be less structured than the earlier chapters, which was a bit of a letdown. Nevertheless, the tactical advice in the planning phase is worth the read alone. It’s a solid addition to the library of any business leader.

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Rose

Look, most business books are just long-form articles, but Oakes manages to provide a comprehensive framework that feels substantive. The writing style is professional yet accessible. This makes it an easy read for a busy executive. I liked the focus on listening to employees and using data to drive cultural shifts. There were a few moments where the tone felt a bit self-congratulatory regarding the author’s network. However, the actionable steps at the end of the chapters make it a very practical resource. It’s a well-written, structured piece of work that addresses the critical issues of retention and recruitment facing us today.

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Udom

To be fair, there is a mountain of research packed into these pages, yet I found it difficult to fully immerse myself in the narrative. It feels like a consolidation of many other business books you’ve probably already read over the last decade. The first two sections on planning and implementation are solid, but the final section on maintenance felt like a loose collection of ideas. I was hoping for more variety in the types of businesses profiled beyond the usual Fortune 500 giants. Frankly, the insights are there, but the delivery lacked the 'wow' factor I was anticipating.

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Eye

Not what I expected given the high praise from my professional network. The book is incredibly heavy on examples from large, publicly traded companies, making it feel less applicable to small or mid-sized business owners. I honestly struggled to pull away many specific takeaways because the author relies so heavily on testimonials and name-dropping. It felt more like a showcase for i4cp’s connections than a universal guide for cultural change. While the three-section structure makes sense on paper, the execution felt disjointed and lacked a strong, unifying thesis. If you aren't leading a Fortune 500 company, you might find this one hard to relate to.

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Questions about this book

Oakes argues that company culture can be rebuilt deliberately, like a house renovation, through a sequence of leadership actions. Leaders listen to employees first, decide which strengths to keep, set an authentic purpose, define specific behaviors, enlist informal influencers and keep communicating a story about the future. His main example is Microsoft, whose market value grew from $300 billion to more than a trillion dollars in the five years after Satya Nadella became CEO.

Oakes starts with listening. Annual surveys, he argues, are too infrequent and easily skewed by recent events. Amazon asks employees one strategic question each day before they log in, large firms can analyze sentiment with natural language processing, and Microsoft used focus groups, leadership discussions and pulse surveys. Former T-Mobile CEO John Legere visited call centers regularly. The point is to act on what you hear.

Oakes gives three tests. A purpose must matter to customers and employees, guide both big strategic decisions and everyday choices, and set the company apart from competitors. It must also be authentic. CVS showed this in 2014 by dropping tobacco from its 7,800 stores at a cost of $2 billion a year, because cigarettes conflicted with its purpose of helping people toward better health.

Oakes recommends organizational network analysis: surveying employees about who they work with or studying communication patterns. This reveals connectors whom many colleagues rely on, boundary spanners who link departments and energizers who lift others. Research he cites says 3 to 5 percent of employees drive up to a third of valuable collaboration. Enlist them as champions, as AbbVie did with culture ambassadors across 75 countries, and check in regularly.

It suits CEOs, founders, HR leaders and team managers who are planning or rescuing a culture change. The book offers concrete practices rather than theory alone: daily pulse questions, a culture cabinet, behavior checkpoints before major decisions, culture ambassadors and a three-part company story. Its cases come from Microsoft, 3M, CVS, Amazon, F5, AbbVie, WD-40, Qualcomm and Trader Joe’s.

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