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12 min 30 sec
Available in:English

Buoyant: The Entrepreneur’s Guide to Becoming Wildly Successful, Creative, and Free

Shows founders and freelancers how to refill their own creativity and energy with small journaling, movement and play practices, so the business stops stalling because the person running it has run dry.

Table of Content

Working harder rarely rescues a stalled business when the person running it is empty. That is the opening claim of Buoyant, by entrepreneur, coach and artist Susie deVille: no hack or perfect strategy turns a company around overnight, and the best investment a founder can make is in their own creativity, inspiration and energy. If you have spent months hustling, testing every idea and still feeling stuck, she suggests the problem may sit upstream of the plan.

Her throughline is simple. Refill yourself first, through small daily practices, and the business tends to recover with you. The book is built around exercises, most of them done in a notebook, and they aim at the forces that keep founders stuck: drained energy, a harsh inner critic, forced thinking and joys abandoned long ago. What follows is a set of practices you can begin tomorrow morning, each one measured in minutes rather than months.

Founder culture celebrates exhaustion as proof of commitment. DeVille thinks that constant urgency spreads in ways most people never notice, and she offers a two-question notebook test that shows where the damage starts.

A promising idea can be discarded before it has room to grow, and not by customers or investors. DeVille’s fix costs almost nothing, yet she treats it as the base for nearly every other practice in the book.

The cruel voice that says you are not good enough feels like your own. DeVille argues it is something else entirely, and that its arrival tells you more about your idea than about you.

Staring at a blank screen until your jaw aches feels like effort, yet it rarely produces anything. DeVille describes five small daily habits that make ideas far more likely to show up on their own.

A boy who loved his comics dropped them to escape his classmates’ teasing, then changed his mind. DeVille uses his choice to show why abandoned pleasures matter for anyone trying to build something new.

Being crazy busy has become a way to prove you are serious. DeVille argues the leap-to-the-summit approach backfires, and she offers a simple before and after exercise that shows a gentler route to the same goal.

Buoyant amounts to a reversal of the usual founder advice. Instead of pushing the business harder, deVille treats the person running it as the first thing to repair, because a drained, self-critical founder will spoil even a sound strategy. Her practices are small on purpose: a notebook, five minutes of breathing, a walk, a doodle, a page of circled verbs. None of them asks for a new plan, only regular attention.

The notebook is the place to begin, since almost everything in the book runs through it. Tonight, write what you love and what you live for, and beside it list what is draining you. The next time the inner voice says an idea will fail, copy its words down and answer them with one step you can take before the day ends. Somewhere this week, do one thing from your play history simply because it once made you feel alive.

Bradbury chose his comics over fitting in, and that choice kept him close to the work that made his name. The joy you set aside may be guarding work you have not done yet.

About this book

What is this book about?

Many entrepreneurs answer a stalled business by working longer, trying every idea at once and hoping for the one tactic that fixes everything. Susie deVille argues that no such shortcut exists, and that a founder running on empty will undermine even a good strategy. The better investment, in her view, is the founder: their creativity, their inspiration and their energy. Buoyant is built around exercises, most of them done in a simple notebook. Readers audit what drains their energy, give new ideas a safe place to grow, and learn to read the harsh inner voice as a sign that something meaningful is near. She says ideas tend to show up in a relaxed, absorbed state, and her Five Ms invite it: meditation, Morning Pages, movement, making something, and brief episodes of inspired learning. She also asks readers to recover childhood joys they abandoned, as Ray Bradbury once did with his comics. The result is a gentle, practical plan for growth by small, steady steps, and an argument that joy and rest belong inside a serious business rather than outside it.

Book Information

Rating:

Genre:

Creativity, Entrepreneurship & Startups

Topics:

Burnout, Creative Routines, Flow

Publisher:

Page Two

Language:

English

Narrator:

Walter

First published:

September 6, 2022

Pages:

296

Length:

12 min 30 sec

Get the book:

Amazon

Who it's for

  • Working harder but stuck

    Founders and freelancers who keep working harder while their business stays stuck.

  • Self-critical entrepreneurs

    Entrepreneurs whose inner critic kills new ideas before they are written down.

  • Professionals wanting more play

    Tired professionals who want short daily practices for energy, creativity and play.

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About the Author

Susie deVille

Susie deVille founded the Innovation & Creativity Institute and works as a business coach, creative strategist, keynote speaker and artist. She has been an entrepreneur for more than 30 years, including building and selling a real estate firm. She studied anthropology, holds a master's degree in entrepreneurship and has researched innovation and creativity since 2005. She also hosts a short podcast, The Courage to Live a Big Life.

Ratings & Reviews

Ratings at a glance

4.2

Overall score based on 37 ratings.

What people think

Listeners find the content inspiring, helping them identify fresh business prospects and gain deeper self-awareness. They appreciate the blend of useful and creative methods, with one listener noting how the author integrates stories and examples into professional strategies. The writing is described as masterful, and listeners view it as a meditative experience that fosters tranquility, while one listener says it reads like a novel. They cherish the joy it brings to daily life, find it relatable, and enjoy the compelling stories shared throughout.

Top reviews

Zanya

Wow. I didn’t realize how much the relentless hustle was actually strangling my creative output until I sat down with this work. Susie deVille has managed to write a business book that feels more like a meditative retreat than a checklist of chores. Her 'Five Ms' framework—Meditation, Morning Pages, Movement, Inspired Learning, and Making—is surprisingly easy to implement even for the busiest schedule. I particularly loved the exercise of turning the journal sideways to map out what I truly love. It felt like I was giving myself a much-needed permission slip to stop grinding and start flowing again. While some might find the anti-hustle vibe a bit idealistic, the neuroscience she includes really backs up why play is vital for innovation. If you feel like you're drowning in your own to-do list, this book will help you finally find the surface.

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Jin

Picked this up on a whim after a friend mentioned the 'Play History' exercise, and I was immediately captivated by the masterful storytelling. Susie deVille doesn’t just give you theories; she provides a play-by-play guide to reclaiming your creative identity in a world that demands constant productivity. I found the section on externalizing the voice of Resistance to be incredibly grounding and practical. Instead of letting my inner critic run the show, I’ve learned to see those doubts as signs that a big idea is nearby. The writing style is elegant and fluid, making it a very quick read despite the depth of the content. Truth is, I haven't felt this inspired to actually 'make something' in years. This is a must-read for any entrepreneur who has lost that spark of joy they had when they first started.

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Chon

Finally got around to reading 'Buoyant' and it was exactly the breath of fresh air I needed for my struggling startup. Susie deVille crafts a narrative that is both deeply personal and universally applicable to anyone who feels stuck in a professional rut. I’ve started implementing the Morning Pages and already feel a sense of lightness that was missing from my routine for months. The way she reframes 'Resistance' as a signpost for meaningful work is a total game-changer for my daily mindset. It’s not just about doing less; it’s about doing the things that actually energize you so that your work becomes sustainable. Frankly, it’s one of those rare business books that you actually want to finish because the prose is so engaging and novel-like. Highly recommend this for anyone feeling on the edge of burnout.

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Methinee

Look, the hustle culture is a scam, and this book does a fantastic job of dismantling the idea that we have to suffer to succeed. Susie deVille offers a compelling argument for the Law of Accumulation—the idea that small, consistent actions lead to much bigger results than giant, stressful leaps. I loved the practical nature of the 'Five Ms' and found the energy leak section particularly eye-opening for my own habits. There were a few parts that felt a bit 'woo-woo' for my analytical brain, particularly the sections on the subconscious mind. However, I can't deny that after a week of following her advice, I feel more focused and less reactive in my business decisions. It’s a solid guide for anyone needing to reconnect with their creative roots while still wanting to grow their bottom line.

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Tod

Personally, I found the 'Five Ms' methodology to be the most transformative part of this entire guide for my creative agency. Meditation and Movement have become non-negotiables for me now, and the results in my productivity have been nothing short of staggering. Susie deVille has a way of making these 'soft' skills feel like the hard-hitting business strategies they actually are. The book itself is physically beautiful and the writing is so calming that I felt my heart rate slow down just by reading it. I’ve already gifted copies to three of my colleagues who were starting to show signs of chronic stress and overwhelm. It’s more than just a business manual; it’s a lifestyle shift that prioritizes your humanity over your output. If you’re ready to stop the grind and start living, this is your map.

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Sebastian

Not what I expected from a typical business guide, but 'Buoyant' turned out to be the most important investment I’ve made in myself this year. Susie deVille’s approach to creativity as the engine for success is brilliant and backed by some really interesting neuroscience about how our brains solve problems. I particularly enjoyed the concept of 'Inspired Learning' as a way to refill the creative well when you’re running on empty. The book reads more like a conversation with a wise mentor than a lecture, which made the lessons stick much better for me. It’s refreshing to see someone advocate for joy and play as essential tools for navigating the challenges of a competitive market. This book is a gentle but firm reminder that you are enough and that your best work comes from a place of abundance.

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Skylar

To be fair, there is some solid advice here about avoiding burnout, but I struggled with the tone at times. The book seems geared toward a very specific demographic of entrepreneurs who have the luxury of spending hours on Morning Pages and artistic play. If you’re struggling just to cover your basic overhead, some of these suggestions might feel a bit out of touch with your reality. However, the concept of the 'energy leak audit' was actually quite helpful for identifying where I was wasting mental bandwidth on things that don't matter. I also appreciated the 'Five Ms' as a concept, even if I can’t fit all of them into my day just yet. It’s a beautiful book with a lot of heart, but it definitely feels like it’s written for people who have already achieved a certain level of middle-class stability.

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Titiluck

Ever wonder why your most brilliant breakthroughs usually happen when you aren't actually working? This book dives deep into that phenomenon, explaining how our subconscious minds take over when we are in a state of flow. I’ve read plenty of business books, but this one stands out because it focuses on the internal state of the creator rather than just external strategies. The 'My Play History' exercise was a revelation for me, highlighting how many of my strengths are tied to childhood hobbies I’d long since abandoned. My only real gripe is that the middle sections felt a little repetitive, hitting the same notes about journaling several times. Still, the core message about prioritizing joy as a business strategy is a refreshing change from the usual 'grind till you drop' rhetoric.

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Aria

As someone who has battled severe imposter syndrome for years, the exercises in this book provided a much-needed framework for self-reflection. The author’s focus on the 'Inner Critic' and how to externalize those negative thoughts was worth the price of the book alone. I appreciated the specific, actionable steps like the 'Play History' verbs, which helped me realize I’m at my best when I’m 'exploring' and 'building.' Some of the storytelling felt a bit long-winded in the middle chapters, but the payoff in the final sections on energy protection was worth the wait. It’s a great resource for creators who feel like they’ve lost their way in the noise of modern entrepreneurship. It definitely helped me find a sense of calm and clarity in my daily work.

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Prinya

This book left me feeling more frustrated than buoyant, mostly because it feels like it’s written for someone with no real financial pressure. The author talks about anti-hustle culture from a place of significant privilege, which makes the advice to 'just play' feel a bit condescending to those of us in the trenches. While the journaling exercises are fine, they aren't exactly revolutionary if you’ve ever picked up a self-help book before. I also found the inclusion of pop-song lyrics like 'You are who you love' to be a bit of a weird inclusion for a guide specifically for entrepreneurs. If you have a lot of time and money to spend on self-reflection, you might enjoy this, but for me, the primary anchor is a lack of capital, not a lack of flow states.

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Questions about this book

DeVille argues that there is no hack or perfect strategy that saves a stalled business overnight. The best investment an entrepreneur can make is in their own creativity, inspiration and energy. By protecting that energy, journaling, using daily creative habits she calls the Five Ms and reconnecting with play, founders recharge themselves, and in her view the business tends to recover alongside them.

The Five Ms consist of meditation, Morning Pages, movement, making something, and moments of learning that inspire you. Meditation can take five minutes. Morning Pages means freewriting three pages right after waking. Movement can be a walk or yoga. Inspired learning includes a poem, an exhibition or a documentary. Making something covers doodling, cooking or crafting. DeVille says these habits invite flow, the absorbed state where she argues the best ideas appear.

DeVille calls the critical voice Resistance and describes it as an impersonal force, like gravity, that disguises itself as your own self-loathing. Its arrival, she argues, signals that something meaningful is near. Her exercise has three steps: write down the critic’s exact words, reframe each one as a sign that the idea matters, then write one small action you can take that same day.

Start with a journal. Run an energy leak audit by listing what drains you and what you drain into others, then protect time for what makes you feel alive. Write a play history of five moments when you felt fully alive and circle the verbs to see what brings you joy. Finally, sketch a before and after picture of your business and map small, sustainable steps between them.

The book suits entrepreneurs, founders and freelancers who feel stuck despite working hard, especially those caught in hustle culture or held back by self-doubt. Its exercises are short and need only a notebook, so it also fits busy professionals who want to rebuild creative energy and enjoyment in their work without overhauling their whole schedule.

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