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13 min 47 sec
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Year Without Pants: WordPress.com and the Future of Work

An inside look at how Automattic, the company behind WordPress.com, hires, ships, meets and talks. It shows which office habits you can drop and what to put in their place.

Table of Content

If your team still measures work by who sits at a desk from nine to five, you are probably paying for habits that slow everyone down. In Year Without Pants, former Microsoft program manager Scott Berkun reports from inside Automattic, the company behind WordPress.com. There, people work from anywhere, in whatever they like to wear, and new features go live every day without a sign-off.

His case is that a team does its best work when you hire people you can trust, let leaders shape the culture by how they act, and then strip away the traditions that exist only because they always have. What replaces them is a short set of practices: hiring through real work, shipping small and often, treating broken things as a test and talking in the open. By the end, you will have moves to try on your own team this month, starting with which rule to drop first.

The candidate who dazzles in the interview room is not always the one who can do the job. One company stopped asking clever puzzles and found a plainer way to tell the two apart.

Companies across the United States copied a famous design firm’s creative method step by step, and most got nothing from it. The missing ingredient was not in the instructions at all.

Every review step looks sensible on its own. Stack enough of them and good ideas die before a customer sees them. One company removed the gates entirely, and its reasons go beyond speed.

When something breaks, the instinct is to repair it at once. In 2010 the author deliberately left a broken tool alone, just to see whether enough people would miss it to justify a fix.

In many large firms the support departments grow fastest while the people who build the product wait. A company that tracks a great deal of data explains why its numbers never get to choose the direction.

Most people feel they sit in too many meetings, yet the meeting itself is rarely the real culprit. A few plain repairs, including one about who writes the notes, change how a team sees its leader.

A round of a drink the author hated, first ordered in Athens, became a team ritual. Berkun pairs that story with a sharp criticism of the tool most offices use to talk, and offers an open alternative.

The pants are a joke, but the question behind them is serious. Berkun’s time at Automattic shows that much of what feels normal at work, the fixed day, the dress code, the approval chain, the closed inbox, survives on habit alone. Take those away and nothing collapses, as long as the people doing the work can be trusted and the culture they inherit was set by leaders who kept their principles when it was hard.

You can test this without reorganizing anything. Pick one rule on your team that nobody can defend except by saying it has always been that way, and suspend it for a month. Let the next broken tool stay broken for a few days and count who notices. Give the next candidate a small real task in place of a clever puzzle. And find a reason for the team to laugh together, the way an Athens waitress and an unloved glass of ouzo gave Berkun’s team a ritual.

The office was never what made the work good. The people were, once someone stopped defending a habit and let them get on with it.

About this book

What is this book about?

Most companies still run on habits nobody chose recently: eight hours at a desk, a dress code, long approval chains, endless meetings and email threads that leave half the team out. Scott Berkun spent time inside Automattic, the company behind WordPress.com, where staff work when and where they like, wear what they want and release something new every day. From that vantage point he asks which workplace traditions actually help people work and which survive on habit alone. His answers cover the whole life of a team. Automattic hires through real tasks instead of puzzle questions, starts every new hire in customer support and lets founders set the culture by example. It ships without sign-offs, treats a broken feature as a test of its value, and uses data to judge work rather than to steer it. Readers get a practical set of moves to try on their own teams: shorter and better prepared meetings, honest notes, shared laughter and an open channel in place of closed email. The book is also a reminder that tools matter less than trust.

Book Information

Rating:

Genre:

Management & Leadership, Workplace Culture

Topics:

Future of Work, Organizational Behavior, Remote Work

Publisher:

Wiley

Language:

English

Narrator:

Nora

First published:

January 1, 2013

Pages:

272

Length:

13 min 47 sec

Get the book:

Amazon

Who it's for

  • Team leads

    Team leads who want their people to ship faster with fewer approvals and meetings.

  • Founders of flexible companies

    Founders building a remote or flexible company who need a model for hiring and culture.

  • Office workers wanting change

    Office workers tired of nine-to-five rules and closed email chains who want arguments for change.

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About the Author

Scott Berkun

Scott Berkun studied computer science, philosophy and design at Carnegie Mellon University. From 1994 to 2003 he worked at Microsoft on Internet Explorer, Windows and MSN as a usability engineer, lead program manager and design evangelist, then left to write. His bestselling books include Making Things Happen, Confessions of a Public Speaker and The Myths of Innovation, which won a 2008 Jolt Award for Productivity. He has taught creative thinking at the University of Washington and now speaks and runs seminars on leading teams, managing projects and creative thinking.

More from Scott Berkun

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Ratings & Reviews

Ratings at a glance

4.3

Overall score based on 28 ratings.

What people think

Listeners find this title to be an entertaining and perceptive listen, valuing its narrative style and hands-on advice. The book offers helpful perspectives on remote teams and leadership methods, with one listener observing how it successfully incorporates conventional management approaches. Additionally, listeners praise the quality of the prose, with one remarking that it serves as an excellent window into the future of organizations.

Top reviews

Ladawan

Picked this up because I’ve been working from my kitchen table for three years and felt I needed some validation for this lifestyle. Scott Berkun delivers exactly that while pulling back the curtain on how Automattic operates without the usual office politics or soul-crushing commutes. To be fair, the book is less of a dry manual and more of a vibrant narrative about trust and autonomy in the digital age. I loved the deep dive into how they use P2 instead of endless emails, which feels like a glimpse into the actual future of organizations. Truth is, most managers are terrified of the lack of control described here, but Berkun proves that remote teams can be more productive than those chained to cubicles. The stories about the social meetups were a highlight, showing that human connection still matters even when you aren't sharing a physical breakroom. It’s an essential read for anyone trying to build a modern company culture.

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Jong

As someone who has navigated the soul-crushing hallways of corporate America for decades, reading about Automattic was like breathing fresh air for the first time. Berkun manages to strip away the usual Silicon Valley pretension to provide a realistic look at what happens when you actually trust your employees to do their jobs. The way they integrate traditional management styles into a completely flat, distributed hierarchy is nothing short of brilliant. I found the 'build the user interface first' advice particularly practical for my own software projects. Got to say, the book is simultaneously inspiring and slightly depressing because it highlights how seldom these healthy cultures actually exist in the wild. It’s a fun and insightful read that I’ve already recommended to my entire executive team. If you want a window into how work should be, this is the book you need to buy today.

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Jeeranan

How do you manage a team of high-performing developers who are scattered across different time zones? This was the question that kept me turning pages as Berkun describes his transition from the rigid structures of Microsoft to the fluid, decentralized world of WordPress.com. The writing style is punchy and accessible, successfully avoiding the typical buzzword-heavy jargon that plagues most business leadership books. Look, there are moments where the personal anecdotes about geeks drinking beer feel a bit indulgent, but they serve to humanize a tech-heavy subject. He does a stellar job generalizing insights from his daily grind into broader lessons about project management and organizational behavior. I particularly appreciated the honest look at how hard it is to maintain momentum when you can't just tap someone on the shoulder. It’s a solid 4-star experience that provides practical content for any distributed team leader.

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Hannah

The chapter on the future of work alone makes this entire journey worth the price of admission for any tech professional. Berkun has a knack for taking mundane office interactions and spinning them into pithy prose that sticks with you long after you close the book. In my experience, most business memoirs are either too self-congratulatory or too technical, but this hits a comfortable middle ground that feels authentic. I was fascinated by the Automattic Creed and how it mirrors the ethics of the open-source community at large. Not gonna lie, the middle section drags a bit when the focus shifts too heavily toward specific internal project hiccups that lack broader context. However, the overarching theme of radical transparency through their internal blogging tools is a revelation. It makes you realize how much time we waste in traditional meetings that could be better spent actually building things.

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Somporn

Berkun manages to strip away the usual startup hype to provide a grounded look at the challenges of leading a remote team. I was skeptical about the 'Year Without Pants' title, but it’s more than just a gimmick; it’s a serious examination of work-life integration. The book brims with anecdotes that highlight the importance of people over processes, a lesson many managers conveniently forget. One minor criticism is that Berkun sometimes comes off as a bit Machiavellian in his approach to team dynamics, though he admits his biases early on. The stories about the 'grand meetups' where the whole company flies to a remote location were incredibly vivid and well-told. You get a real sense of the culture at Automattic, from the P2 blogs to the way they handle internal conflicts. It’s a very good writer's account of a very interesting experiment in corporate structure.

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Audrey

After hearing Berkun speak on a podcast, I finally dove into his account of life at the company behind WordPress. The book provides valuable insights into distributed teams that are even more relevant today than when it was first published. I love the way they collaborate using P2s, and Scott does a nice job of both telling stories and then generalizing insights from them. He manages to capture the awkwardness of being an 'outsider' coming into a well-established, quirky culture to implement new management structures. Personally, I found the chapters on the mechanics of their expansion phase to be the most useful for my current role. There is a lot of wisdom here about how to manage yourself when nobody is watching you work. It’s a wonderful little book that offers a lot of information in a very readable format.

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Maria

This book is a fantastic window into the mechanics of a company that actually treats its employees like adults. Berkun’s experience at WordPress.com proves that you don't need a physical office to build a cohesive, high-performing team. I've been a WordPress fan for years, so seeing the 'behind the scenes' of how they ship code was a treat. The storytelling approach makes the management techniques feel more like lived experience than academic theory, which I appreciated. Truth is, the book might drag for those who don't care about the tech industry, but for the rest of us, it’s full of gems. He balances the pros and cons of remote work with a level head, never pretending that it’s a perfect solution for every problem. It’s a solid addition to any leadership library, especially for those managing developers.

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Gung

Not what I expected given the hype, though it certainly isn't a bad book by any stretch of the imagination. I liked the focus on the Automattic Creed and the specific tools they use to collaborate, but the narrative felt a bit disjointed at times. Some chapters felt like 'pure gold' while others were just stories about geeks drinking beer that didn't seem to lead to a larger point. To be fair, Berkun is a talented writer, and his prose is much better than your average business consultant. I just wish there were more hard data or specific frameworks I could apply immediately to my own non-tech company. It’s a great window into a specific culture, but I’m not sure how much of it is truly replicable for the average business. It's a decent read for a weekend, but don't expect a step-by-step manual for going remote.

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Job

Ever wonder if the startup world is actually as chaotic as everyone says, or if it's all just carefully managed PR? Berkun’s memoir offers a bit of both, presenting a fascinating company that is both inspiring and occasionally frustrating to read about. While the insights into organizational behavior are honest, the book sometimes feels like a series of journal entries that could have used a tighter edit. I found myself skimming some of the more anecdotal sections to get back to the meat of the management advice. Gotta say, the contrast between the Microsoft way and the Automattic way was the most engaging part of the narrative for me. It’s a decent enough read if you’re interested in the future of work, but it lacks the 'magic' I was hoping for. Still, there are enough highlights to make it worth a look if you’re a fan of Berkun’s other work.

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Aiden

Frankly, I found it incredibly difficult to stay engaged with what felt like a glorified personal diary rather than a cohesive business book. I struggled through the first half and simply could not connect with the ho-hum colleagues or the repetitive descriptions of daily tasks. While I appreciate the author's pedigree, the narrative lacked the narrative drive found in something like 'The Everything Store,' which hooks you from the start. It felt like a collection of blog posts that didn't quite transition into a compelling book-length argument for remote work. Unless you have a specialized interest in the history of WordPress, you might find the lack of 'exciting insight' a bit of a letdown. There are better resources out there for learning management techniques that don't require wading through so many stories about team dinners. It wasn't my cup of tea, though the writing itself is decent enough.

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Questions about this book

It is Berkun’s inside account of Automattic, the company behind WordPress.com, where staff work when and where they like and release something new every day. He uses the company to argue that many workplace traditions, from the eight-hour day to approval processes and email, hold teams back, and that trusted people with a strong culture work better without them.

Instead of puzzle questions such as how many ping pong balls fit in a 747, Automattic gives applicants a small project using the tools they would have as staff, so only people who can do the job get hired. New hires then start in customer support. Berkun spent his first weeks as a Happiness Engineer, which taught him to put customers first.

Berkun explains that on the web a faulty feature can be pulled, fixed and put back, and an unpopular one can be removed later, so the risk is small. He also argues that heavy checks make staff cautious and stop them learning to fix their own errors. Removing the gates keeps people willing to try new things.

Start small. Drop one rule nobody can justify beyond tradition. When a tool breaks, wait to see who misses it before fixing it. Keep meetings short, brief everyone in advance and take honest notes yourself. Move a recurring email thread into an open space everyone can read, and make time for the team to laugh together.

He argues people hate meetings because they are run badly, not because meetings are useless. His fixes: plan each meeting as short as possible, cover only what needs everyone together, make sure people are prepared beforehand, and as the leader take honest notes yourself, without shifting blame or dressing up bad results, which earns the team’s trust.

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