A Bigger Prize: How We Can Do Better Than the Competition
Margaret Heffernan
Shows leaders how to replace a vague wish for better culture with a written organizational constitution of purpose, values and measurable behaviors, then model it, enforce it with managers and hire people who share it.

59 sec
Many managers want a better culture but have nothing more solid to work with than a feeling. In The Culture Engine, consultant S. Chris Edmonds offers something concrete: a written organizational constitution that spells out why a team exists, what it values and how people are expected to behave. He points to the online shoe store Zappos, whose culture Amazon named as a major reason for buying the company in 2009.
Edmonds’ throughline is simple to state and harder to live. Culture changes when its rules are written down, modeled by the leader, enforced with every manager and built into hiring. Along the way, the book offers a way to draft your own values with behaviors you can count, a test for whether a purpose statement is more than a slogan, a calm five-step conversation for the manager who refuses to go along, and two practical ways to bring new hires into the culture from the start.
1 min 55 sec
Most teams believe they share a culture until a heated argument reveals that nobody agrees on what is allowed. One online shoe store settled that question early, and a very large buyer took notice.
1 min 46 sec
A single speech about respect can be erased in the parking lot the next morning. Edmonds explains why the person in charge has to write rules for themselves first, and what those rules should look like.
1 min 59 sec
Most company mission statements are either about money or read like a product catalogue. A water bottle maker shows a better way, and one study links getting it right to whether a company lasts.
1 min 52 sec
The first people to push back on a new culture are often the managers meant to model it. Edmonds offers a calm conversation for that moment, and it ends somewhere many leaders avoid going.
1 min 50 sec
A talented new manager with the perfect resume can still undo years of careful work. Edmonds explains what to look for beyond skill, and two simple ways to help good hires settle into the culture.
1 min 07 sec
Edmonds’ book turns culture from a mood into a set of commitments that can be read, checked and kept. The Zappos culture that Amazon cited when it bought the company began, in his telling, with ten values Tony Hsieh wrote down. The larger lesson is that a constitution only works when it reaches every place people actually meet it: the leader’s own conduct, the conversation with a reluctant manager, the job advertisement and the first months of a new hire’s working life.
That makes the first moves modest. Write your own four values, attach a behavior you could count to each, and check whether your last week matched them. Draft a purpose statement for your team that says what it does, for whom and why, and limit yourself to three to five values. When a manager resists, describe only what you saw, listen fully, then hold the line. The next time you hire, put the values in the posting and pair the newcomer with a mentor.
A culture is not what a company announces. It is what its leaders refuse to let slide.
Most leaders agree that culture matters, yet few can say what theirs is or how to change it. S. Chris Edmonds argues that the fix starts with a document: an organizational constitution that states why the team exists, what it values and exactly how people are expected to behave. He holds up Zappos, the online shoe store whose culture rested on ten values set by founder Tony Hsieh, and which Amazon cited as a major reason for buying the company in 2009. Edmonds also points to a 2013 Gallup study tying engaged workers to higher productivity, lower turnover, fewer accidents and happier customers. His method runs in a clear order. Leaders write a personal constitution and live it first. They then draft the organization's purpose statement and three to five values, each tied to a measurable behavior. They handle resistant managers with a calm five-step conversation that ends in a firm line, and they protect the culture through job postings, explicit cultural training and mentors for new hires. Readers get a practical sequence for turning good intentions about culture into rules people can see and follow.
Founders and managers who want a better team culture but have never written down what it should be.
Team leads facing managers who agree with new values in meetings and ignore them afterward.
HR and learning staff redesigning hiring and onboarding around company values.
S. Chris Edmonds founded The Purposeful Culture Group, a consulting firm he has run since 1990. He also spent 24 years as a senior consultant with the Ken Blanchard Companies, and he has taught as an adjunct professor in the business school of the University of San Diego. He has written eight books, three of them best sellers, including The Culture Engine. Outside his work he is a musician and photographer.
Listeners describe this title as an excellent resource that is packed with useful knowledge and is simple to follow. They value the hands-on advice for individuals, and one listener mentions that it acts as a superb blueprint for reaching goals. The work is well-regarded for its layout, with one listener highlighting the generous room provided for taking notes.
As someone who has spent years trying to navigate corporate politics, I found this book to be a refreshing breath of fresh air. It isn't just theory; it’s a fantastic road map that provides a wealth of information for leaders at all levels. I particularly liked the ample space provided for making notes, which turned the reading experience into an active workshop. The way Edmonds breaks down the transition from management-by-performance to management-by-values is brilliant. It’s easy to understand and provides immediate steps for implementation. Not gonna lie, I’ve already started drafting our team’s purpose statement based on his advice. If you want to transform your workplace culture, this is the guide you need.
Show moreAfter hearing about the "code of culture" from a few colleagues, I decided to see what the fuss was about. This book exceeded my expectations by providing a clear, step-by-step method for defining and cultivating company values. The truth is, most companies have values posters on the wall that mean absolutely nothing. Edmonds shows you how to turn those words into a living document that dictates how people actually treat each other. I love the workbook vibe; it makes the daunting task of "fixing culture" feel manageable. It’s simple, direct, and incredibly useful for anyone in a leadership position. This is easily one of the best books I've read on corporate culture recently.
Show moreWow, Edmonds really delivered a fantastic road map with this one. I’ve read a lot of management fluff, but this is different because it’s so practical and easy to understand. The book is perfectly organized, with sections that lead you through the entire process of defining a meaningful purpose. I really liked how he calls out the potential problems you might face, like resistance from long-term employees. It feels like he’s in the trenches with you. Assigning "constitutional champions" as mentors for new hires is a brilliant idea that I plan to implement immediately. This book is a must-read for anyone serious about creating a healthy, productive work environment.
Show moreThis book provides a structured framework for anyone looking to build a high-performance work environment without sacrificing human dignity. Edmonds introduces the idea of an "organizational constitution," which essentially acts as a cultural foundation for your team. Truth is, many leaders talk about values, but few actually connect specific behaviors to those values in a way that’s measurable. I found the five-step process quite logical, especially the emphasis on personal constitutions before trying to fix the whole group. To be fair, the text can get a little dense in places, making it feel more like a textbook than a quick business read. However, the practical guidance on aligning hiring practices with your stated purpose makes it a worthwhile investment for any manager. It's a solid road map for success.
Show moreThe concept of an "organizational constitution" is something every modern company should explore. Edmonds hits the nail on the head when he talks about how to handle the "haters" who resist cultural change. You have to hold your ground and let people go if they refuse to align with the new values. I appreciated the specific mentions of WD-40 as a case study, though I wish there were even more real-world examples to draw inspiration from. The book is very organized and serves as a practical guide for individuals wanting to drive change from within. It’s not perfect—some sections are a bit wordy—but the actionable advice on behavioral expectations is top-tier.
Show morePicked this up because I was struggling with a "closed-door" management culture in my department. Edmonds offers a solid alternative by prioritizing management-by-values over pure performance metrics. This shift is crucial for long-term success. Personally, I think the most valuable part was the advice on aligning onboarding with the constitution. Including purpose and behavior expectations in job postings is such a simple but overlooked strategy. My only gripe is that it feels a bit "consultant-heavy" at times, but the road map provided is undeniably effective. It’s a great read that provides a wealth of information for those willing to do the hard work of culture building.
Show moreFinally got around to finishing this, and I have mixed feelings about the overall presentation. While the content regarding the "culture farm" and value-based leadership is undoubtedly important, the layout is incredibly dry and academic. It felt like a slog to get through all those blocks of text without enough visual breaks or call-out sections to keep me engaged. I was hoping for more "Patrick Lencioni" style narratives to illustrate the points, but instead, it’s more of a workbook format. In my experience, business books need to be more "eye-friendly" to really stick. There are some good insights here, particularly regarding how one toxic person can corrode an entire organization, but it needs better formatting and more inspiring examples.
Show moreEver wonder why so many leadership books feel like they are saying the exact same thing? This one definitely feels redundant if you’ve spent any significant time reading about organizational culture or management. The core message—that you need clear values and a shared purpose—isn't revolutionary. To be fair, Edmonds does a decent job outlining how to incorporate these into hiring and training, but I didn’t find much here that I hadn’t encountered elsewhere. The "culture engine" metaphor is okay, but it gets a bit self-referential after a while. It’s a fine introductory text for a new manager, but for a seasoned executive, it might feel like a repeat of the basics.
Show moreFrankly, the information in here is just too buried under a mountain of repetitive text. I was expecting a more engaging read, perhaps with some storytelling or "mock-ups" of visions and values to help jump-start the process. Instead, it’s a very dry, academic slog that lacks the "love" needed to take it to the next level. I found myself flipping through pages trying to find the meat of the argument. While the five simple steps are logical, the execution of the book makes it hard to stay focused. It needs more spacing, more headlines, and a separate section for actual company examples. It’s just not a very attractive book to read.
Show moreLook, I really wanted to like this book, but it’s hard to take advice on "open communication" from someone who doesn't practice it. The author talks a big game about being an honest communicator who treats others as equals, yet he shuts down dialogue the moment it becomes inconvenient. If a leader can't "walk the talk," why should I follow their five-step plan? The book itself feels like another talking head selling words for profit. It’s ironic that he mentions how employees won’t tolerate hypocrisy when he seems to struggle with the very values he espouses. Honestly, save your money and read Tom Peters instead. Communication is a two-way street, and this felt like a dead end for me.
Show moreS. Chris Edmonds argues that a strong workplace culture needs a written organizational constitution: a document stating the company’s purpose, a short set of clearly defined values and the behaviors that put each value into practice. Leaders must live it first, hold every manager to it and use it to hire and onboard new staff. He points to Zappos, whose culture rested on ten values set by founder Tony Hsieh.
It is a formal document setting out the principles a company or team works by. Edmonds says it should state employee rights and standards, answer what the company is trying to achieve and how people should treat each other, and include a purpose statement plus three to five values, each tied to a measurable behavior. He compares it to traffic rules that guide people when a situation is unclear.
Edmonds gives five steps. Do not take the resistance personally. Describe the manager’s observable behavior without judging motives. Ask for their objections and work to understand them. Make clear that alignment with company values is not negotiable. Then give them a real chance to change, and if the behavior continues, let them go.
Avoid saying the company exists to make money and avoid simply listing products. A strong purpose statement says what the company does, for whom and why, in words that are memorable for customers and staff. Edmonds points to a water bottle maker whose aim is saving trees through one bottle and one customer at a time, and he cites a 2001 study linking purpose statements to long-term survival.
It suits founders, managers and team leads who want to improve their culture with a concrete method rather than slogans, and HR or learning staff working on hiring and onboarding. Its tools are practical: a personal constitution with four values and measurable behaviors, a short organizational purpose statement, a five-step conversation for resistant managers, values in job postings and mentors for new hires.
Margaret Heffernan
Joseph A. Maciariello
AUDIO SUMMARY AVAILABLE
Get the key ideas from The Culture Engine by S. Chris Edmonds, plus 5,000+ more nonfiction titles.
