A Bigger Prize: How We Can Do Better Than the Competition
Margaret Heffernan
Shows why every organization's results reflect its culture, and gives leaders at any level a five-step method to define, build and model a culture that keeps people engaged and performing.

1 min 06 sec
If you lead people, the odds are that most of them are only going through the motions: surveys keep finding that roughly one in five employees is truly engaged at work. In Culture Is the Way, Matt Mayberry, a former Chicago Bears linebacker who now advises companies on leadership, traces that gap to culture, the shared beliefs and values that steer how people behave when nobody is giving instructions.
His argument is direct. Every organization has a culture, planned or not, and today’s results are what that culture produces. Leaders at every level can reshape it, but only through steady, deliberate work that starts with their own behavior.
The ideas below move from seeing the culture you already have, to why it keeps slipping off the agenda, to a five-step way of building it, the case that anyone can drive it, and why leadership quality decides whether any of it works. The payoff is a plain way to judge your team’s culture and a handful of moves to start changing it this month, whatever your title.
1 min 35 sec
A company that never mentions culture still has one, and its quarterly numbers may be describing it more honestly than any values poster. Mayberry explains what that hidden force is and where it shows.
1 min 38 sec
Leaders say culture matters, then spend their week on anything that shows results faster. Mayberry argues that this habit of avoidance is itself a clue, and offers one simple rule to break it.
1 min 49 sec
Plenty of companies have a values statement that nobody remembers. Mayberry lays out what has to happen between writing the words and seeing them in a Tuesday afternoon decision, and who has to go first.
1 min 49 sec
A leader close to retirement decided he still had time to change how his company worked. His approach involved no grand reform, and it suggests that title and seniority matter less than people assume.
1 min 47 sec
Two equally talented teams enter the same market, and one pulls ahead. Mayberry argues the difference rarely lies in the product, and that a single person’s ego can sink an entire culture effort.
1 min 10 sec
Mayberry’s book adds up to a shift in where responsibility sits. Culture stops being a side topic and becomes the system already producing your results, while leadership, held by anyone willing to model it, becomes the lever that changes it. The disengaged majority, in his view, is what an unattended culture produces.
The work he describes is slow, and that is exactly why it gets skipped. So start where you stand. Write down, in plain words, what your team stands for, then ask the people closest to customers whether it matches what they experience each day. Before adding any new initiative, retire an old one, so culture keeps its place on the agenda. And practice the values yourself, visibly and daily, the way Terry Brick did late in his career with small steps that built up over time.
A gardener tends the soil long before anything blooms. A leader who tends culture is preparing the ground that every later result will grow from. The culture exists either way, and the only real choice is whether someone is shaping it.
Most employees are not truly engaged at work. Surveys repeatedly put the share of engaged employees at only around one in five, and Matt Mayberry argues that the cause is culture: the shared beliefs and values that shape how a company operates, whether anyone designed them or not. Mayberry, a former professional football player turned leadership consultant, treats culture as a company's DNA and its current performance as the mirror of that DNA. He explains why culture keeps sliding down leaders' agendas, offers three guidelines for keeping it there, and lays out a five-step method: define it in a purpose statement, shape it together with every level of staff, embed it in daily decisions, sustain it through systems and training, and above all model it as a leader. He also widens the circle. Anyone, from a chief executive to a new intern, can act as what he calls a Chief Culture Driver, and he argues that the quality of a company's leaders sets the ceiling on what it can achieve. Readers get a practical lens for judging their own team's culture and a set of concrete moves to start changing it.
Team leads and managers watching engagement slip who want a practical way to change how their team works.
Founders and executives preparing for growth or a merger who need culture and leadership aligned.
Employees without a senior title who want to shape their workplace from where they sit.
Matt Mayberry speaks and consults on leadership development, culture and business performance. Before that he played linebacker for the Chicago Bears, his hometown team, until an injury ended his career, and he draws on those years of teamwork in his consulting. Global Gurus named him among its Top 30 Leadership Thought Leaders. His clients have included JP Morgan Chase, Allstate Insurance, Phillips 66 and the Federal Bureau of Investigation, and his views have appeared in Forbes, Fortune, Business Insider and Entrepreneur.
Listeners find this book to be a vital resource for those in leadership roles, highlighting its practical tips and stimulating subject matter. The text clearly illustrates how culture drives a company’s prosperity, and one listener points out that it delivers a precise blueprint for cultural construction. Listeners describe it as moving and insightful, with one review emphasizing its role in keeping employee morale high.
Ever wonder why some teams just click while others struggle despite having the same resources? This book provides the answer in a way that is both inspiring and actionable. Mayberry has a finger on the pulse of the major shifts happening in the workforce today. He demonstrates how a strong, positive culture can transform not just the bottom line, but the lives of the people involved. It’s an essential read for anyone at any level of an organization who wants to make a lasting impact. I’ve already bought copies for my entire management team. Don't hesitate to pick this up if you want to see real organizational success.
Show moreThis book provides a masterclass in organizational success. It’s not just another business book; it’s a deep dive into the soul of a company. Mayberry masterfully weaves together practical insights with stories that stay with you long after you’ve put the book down. The roadmap provided for building and maintaining morale is worth the price of admission alone. I found the sections on senior leadership buy-in especially enlightening. It’s rare to find a book that manages to be this thought-provoking while remaining grounded in real-world application. Highly recommended for anyone who is serious about leadership. This is the shift the business world needs right now.
Show moreWow, I wasn't expecting this to be so actionable. I have read a lot of leadership books over the years, and many of them are just fluff, but Mayberry actually gives you the steps to take. He emphasizes that culture isn't something that happens by accident; it requires intentionality and persistence. The focus on people as the most important asset really resonated with me. Whether you’re a CEO or a new supervisor, there is something in here that will help you grow. It truly is a game-changer for anyone looking to build a thriving workplace. I will be using these techniques to reinforce our core values immediately.
Show moreAs someone who recently transitioned into a leadership position, I found this to be one of the most practical guides I’ve encountered recently. Mayberry doesn't just talk about what culture is; he outlines a clear process to actually build and reinforce it within a team. I particularly appreciated the focus on persistence and maintaining high employee morale through consistent actions. It gave me a roadmap that I could actually present to my own team without feeling like I was just reciting corporate jargon. It’s not perfect, and a few sections feel repetitive, but it’s a tool I’ll be referring back to as we grow our department.
Show moreFinally got around to finishing this, and I’m glad I stuck with it despite the slower middle section. The book does a fantastic job of explaining why previous business models focused solely on outcomes are failing in the modern world. Mayberry’s firsthand experience with large organizations shines through in his anecdotes, providing a level of honesty that is refreshing. He makes a compelling case for why culture is the ultimate competitive advantage. While it gets a little theoretical at times, the overall message is powerful and incredibly timely for any business leader. The focus on empowering people is exactly what my organization needs right now.
Show moreLook, corporate culture is usually just a buzzword on a lobby wall, but this book tries to turn it into something tangible. The truth is, most companies fail because they ignore the human element, and Mayberry hits that point home effectively. I liked the focus on how passion and empowerment can transform a stagnant environment into a high-performing one. It’s a bit repetitive in spots, sure, but sometimes you need that repetition to really sink in. I’ve already started implementing some of the brainstorming techniques with my department to see if we can shift our internal momentum. It is a solid, thought-provoking read for any manager.
Show moreAfter hearing so much about this title, I went in with high hopes. There are some genuinely helpful thoughts buried in here, particularly regarding the need for senior leaders to truly commit to change rather than just paying it lip service. However, it definitely could have been a lot shorter to make its point. The tone is encouraging, and the structure makes sense, but it lacks the punchiness of more modern business books. It’s a decent introductory text for someone who has never thought about workplace dynamics, but seasoned managers might find it a bit basic. Worth a skim for the highlights, but don't expect a revolution.
Show moreThe chapter on getting senior leaders to buy in was probably the highlight for me. It’s a struggle every middle manager faces, and Mayberry offers a few practical techniques to bridge that gap. But the rest of the book felt a bit uneven in its delivery. Some sections were punchy and insightful, while others felt like they were just filling space to meet a word count. It’s a solid 3-star read—useful enough to keep on the shelf, but not something I’d call a game-changer compared to the classics in the genre. I appreciated the emphasis on passion, but I wanted more depth in the case studies.
Show moreTo be fair, Matt Mayberry has some decent points about organizational health, but the book feels incredibly padded. I found myself skimming through large chunks because the core message—that culture drives results—was repeated way too many times without enough fresh evidence. It’s a 50-page idea stretched into a full-length book, which is frustrating when you're a busy professional looking for efficiency. While the steps for creating a better workplace are there, they get buried under a lot of fluff and generic advice that you could find in almost any other leadership manual. If you’ve read The Culture Code, you probably don’t need this one. It just didn't engage me the way I hoped it would.
Show moreNot what I expected based on the hype. I gave it about 50 pages before realizing it wasn't going to offer the specific, detailed examples I was looking for. Mayberry skates over the actual implementation details and stays in the realm of theory far too often for my liking. It felt less like a roadmap and more like a long-winded motivational speech. I need concrete strategies, not just being told that people are the most important asset for the tenth time. Frankly, it was a chore to get through even the first quarter of it, and I ultimately decided to put it down and move on to something more substantial.
Show moreMatt Mayberry argues that every organization has a culture, the shared beliefs and values guiding how people act, whether leaders planned it or not. A company’s current performance reflects that culture, so improving results means improving culture deliberately. He offers a five-step method to define, co-create, embed, sustain and model it, and he stresses that leaders at every level, not only executives, can drive the change.
Mayberry’s steps are to define the culture in a cultural purpose statement, involve staff at every level through workshops, meetings or surveys, embed the values in daily decisions and customer interactions, make the culture last through supporting systems, training, performance evaluations and events, and finally have leaders model it consistently. He calls that last step, leading by example, perhaps the most important.
It is Mayberry’s name for anyone who takes responsibility for nurturing and steering their organization’s culture, from the chief executive to a new intern. The role depends on commitment, not position. His example is Terry Brick, a leader near the end of his career whose small, consistent steps helped his company grow in profit and in how satisfied its people felt.
According to Mayberry, culture is hard, slow work with no instant reward, while sales gains and product launches show quick, visible results. He offers three guidelines to counter this: treat culture as the foundation it is, keep a balance by dropping one activity for each new one you take on, and become clear and detailed about the company’s values and the direction it is heading.
Start by describing your team’s actual culture honestly, then write down what you want it to stand for and test that with frontline staff. Use the stop rule before approving new initiatives, check whether your values show up in recent decisions and reviews, and model them yourself every day. Mayberry also highlights simple, specific recognition as a leadership act that can matter deeply to employees.
Margaret Heffernan
Joseph A. Maciariello
AUDIO SUMMARY AVAILABLE
Get the key ideas from Culture Is the Way by Matt Mayberry, plus 5,000+ more nonfiction titles.
